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Martina Lauchengco Profile
Martina Lauchengco

@mavinmartina

Followers
3K
Following
324
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305
Statuses
866

LOVED Author, partner @CostanoaVC, partner @OfficialSVPG, Lecturer @UCBerkeley, Board Member, Marketing Advisor, Mom, Sister, and @Stanford Alum.

San Francisco, CA
Joined July 2009
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@mavinmartina
Martina Lauchengco
3 years
Today's the day! 2 years, 5 months in the making, my book, LOVED: How to Rethink Marketing for Tech Products, is officially here! . Thanks to everyone who helped propel it to #1 Amazon pre-release. Get it here: . #AuthorLife #BookRelease #ProductMarketing
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@mavinmartina
Martina Lauchengco
2 years
Panel of local product leaders ⁦@inspireafricon⁩. 4 out of 5 of them women. Way to lead the world!
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@mavinmartina
Martina Lauchengco
2 years
@cagan⁩ bring the product operating model to Africa at #inspireafricon
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@mavinmartina
Martina Lauchengco
2 years
“You can’t fix something you can’t name. You have to own the bad things.” It’s clarifying for the team. And spend more time with customers. Also clarifying when everything looks equally important. Michelle Zatlyn, CEO Cloudflare
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@mavinmartina
Martina Lauchengco
2 years
Amount of internet traffic between APIs is double that of human Internet traffic. Over 55% of Cloudflare’s traffic is from APIs. Michelle Zatlyn, CEO Cloudflare @theinformation women in tech
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@mavinmartina
Martina Lauchengco
2 years
Empowerment. Agency. Belonging. Favorite words from @Rukmini_Reddy, Ritika Kalia, Jessica Williams, Margaret Frances lit up the 100+ women builders at @costanoavc Seat@theTable. ✳️ get comfortable being uncomfortable = the path to growth. ✳️ do work w/excellence = be seen
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@mavinmartina
Martina Lauchengco
2 years
What. A. Story. Congrats @Wrexham_AFC and the whole city #WxmAFC.
@Wrexham_AFC
Wrexham AFC
2 years
FEARLESS IN DEVOTION, RISING TO PROMOTION!!!!!!!. 🔴⚪️ #WxmAFC
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@mavinmartina
Martina Lauchengco
2 years
Founder stories are always the best to learn from. Brendan shares his on building @AppOmniSecurity--which keeps beating plan--despite all the headwinds.
@costanoavc
Costanoa Ventures
2 years
Check out the latest from our #BuilderOpsBlueprints series, a newsletter on company building foundations for early-stage startups: . ⚡️Featuring lessons from @AppOmniSecurity's Brendan O'Connor on the reality of founder selling. Subscribe to read the Q&A:
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@mavinmartina
Martina Lauchengco
2 years
One of the best parts of my job is working with young founders to figure out GTM strategy. After our whiteboard session, @eirikhernes and Jens spent 5 more hours in their hotel last night rethinking their approach. Now they feel focused. Love the branded orange pants!
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@mavinmartina
Martina Lauchengco
2 years
If computer vision matters to you. @rerundotio has create a purpose built open source tool to help debug and understand by visualizing what's happening in your data. Tools like this are building our future! @ernerfeldt and team - congrats!.
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@mavinmartina
Martina Lauchengco
2 years
I appreciate the commitment of so many to get better at product marketing. Thanks to the team @NotionCapital for our session on How to Rethink Marketing. Chris Rixon, grateful you shared @MewsSystems' transformation story.
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@mavinmartina
Martina Lauchengco
3 years
What makes market leaders stand out? How does an upstart make waves? Remi and I will chat about how to know if product marketing is being done well, even when it's not your job. We'll be doing it all live. Love to have you join us. Register here:.
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@mavinmartina
Martina Lauchengco
3 years
I start my 11th year teaching at @UCBerkeley today. A lot of what I teach is in LOVED. @heyglenns and I talked about it on his podcast, including. - What motivates people to take action to solve a problem?.- What in a product delivers the most value?.
lnkd.in
This link will take you to a page that’s not on LinkedIn
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@mavinmartina
Martina Lauchengco
3 years
This just arrived: LOVED is now in French! It's LOVED's first foreign language edition. French-speaking tech ecosystem, can't wait to hear what you think. Where do you start PMM? In product. It gives it more credibility and starts it on a more strategic footing.
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@mavinmartina
Martina Lauchengco
3 years
So excited for the start of @costanoavc Annual Meeting. Some of the awesome women of Costanoa @mishshell @McK_Parks @TaylorBernal @katywiley12 @maddiehawkinson @amyecheetham
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@mavinmartina
Martina Lauchengco
3 years
Just awesome.
@nytimes
The New York Times
3 years
A California bakery spent a month making a 6-foot recreation of Han Solo frozen in carbonite, made entirely of bread. The mother-and-daughter duo behind the creation called him "Pan Solo."
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@mavinmartina
Martina Lauchengco
3 years
If you're in the UK, LOVED and @cagan's EMPOWERED will be part of Amazon UK's prime special deals on Tuesday and Wednesday. 50% off! One for you, one for a friend. #AmazonPrimeDay
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@mavinmartina
Martina Lauchengco
3 years
6. @patricklencioni's The Five Dysfunctions of a Team. His fable let people see themselves and their team in the story. I wanted LOVED's stories to do the same.
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@mavinmartina
Martina Lauchengco
3 years
5. @mattblumberg's Startup CXO. This was about the layout of the book, but by marking chapters with tabs, it made it easy to navigate to any part of the book and use it as a reference. LOVED uses the exact same Wiley layout template.
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@mavinmartina
Martina Lauchengco
3 years
4. @JamesClear's Atomic Habits. Again, led with stories to bring home the key points in each chapter. Straight-forward and pragmatic, he also delivered highly actionable advice in every chapter. His introduction thoroughly inspired mine.
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