
Martina Lauchengco
@mavinmartina
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LOVED Author, partner @CostanoaVC, partner @OfficialSVPG, Lecturer @UCBerkeley, Board Member, Marketing Advisor, Mom, Sister, and @Stanford Alum.
San Francisco, CA
Joined July 2009
Today's the day! 2 years, 5 months in the making, my book, LOVED: How to Rethink Marketing for Tech Products, is officially here! . Thanks to everyone who helped propel it to #1 Amazon pre-release. Get it here: . #AuthorLife #BookRelease #ProductMarketing
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Panel of local product leaders @inspireafricon. 4 out of 5 of them women. Way to lead the world!
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Amount of internet traffic between APIs is double that of human Internet traffic. Over 55% of Cloudflare’s traffic is from APIs. Michelle Zatlyn, CEO Cloudflare @theinformation women in tech
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Empowerment. Agency. Belonging. Favorite words from @Rukmini_Reddy, Ritika Kalia, Jessica Williams, Margaret Frances lit up the 100+ women builders at @costanoavc Seat@theTable. ✳️ get comfortable being uncomfortable = the path to growth. ✳️ do work w/excellence = be seen
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Founder stories are always the best to learn from. Brendan shares his on building @AppOmniSecurity--which keeps beating plan--despite all the headwinds.
Check out the latest from our #BuilderOpsBlueprints series, a newsletter on company building foundations for early-stage startups: . ⚡️Featuring lessons from @AppOmniSecurity's Brendan O'Connor on the reality of founder selling. Subscribe to read the Q&A:
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One of the best parts of my job is working with young founders to figure out GTM strategy. After our whiteboard session, @eirikhernes and Jens spent 5 more hours in their hotel last night rethinking their approach. Now they feel focused. Love the branded orange pants!
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If computer vision matters to you. @rerundotio has create a purpose built open source tool to help debug and understand by visualizing what's happening in your data. Tools like this are building our future! @ernerfeldt and team - congrats!.
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I appreciate the commitment of so many to get better at product marketing. Thanks to the team @NotionCapital for our session on How to Rethink Marketing. Chris Rixon, grateful you shared @MewsSystems' transformation story.
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I start my 11th year teaching at @UCBerkeley today. A lot of what I teach is in LOVED. @heyglenns and I talked about it on his podcast, including. - What motivates people to take action to solve a problem?.- What in a product delivers the most value?.
lnkd.in
This link will take you to a page that’s not on LinkedIn
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So excited for the start of @costanoavc Annual Meeting. Some of the awesome women of Costanoa @mishshell @McK_Parks @TaylorBernal @katywiley12 @maddiehawkinson @amyecheetham
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If you're in the UK, LOVED and @cagan's EMPOWERED will be part of Amazon UK's prime special deals on Tuesday and Wednesday. 50% off! One for you, one for a friend. #AmazonPrimeDay
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6. @patricklencioni's The Five Dysfunctions of a Team. His fable let people see themselves and their team in the story. I wanted LOVED's stories to do the same.
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5. @mattblumberg's Startup CXO. This was about the layout of the book, but by marking chapters with tabs, it made it easy to navigate to any part of the book and use it as a reference. LOVED uses the exact same Wiley layout template.
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4. @JamesClear's Atomic Habits. Again, led with stories to bring home the key points in each chapter. Straight-forward and pragmatic, he also delivered highly actionable advice in every chapter. His introduction thoroughly inspired mine.
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