Marty Cagan Profile
Marty Cagan

@cagan

Followers
71,892
Following
381
Media
26
Statuses
1,500

I'm no longer active on this platform.

Silicon Valley
Joined January 2009
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@cagan
Marty Cagan
7 months
To however many of my Twitter followers are still here: just wanted to let everyone know that I will no longer be posting or engaging on this platform. You can find me on LinkedIn.
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@cagan
Marty Cagan
2 years
Product Twitter: treat yourself to a free, 1-hour true masterclass on product from Steve Jobs, circa 1995, covering product discovery, the dangers of process people, the perils of roadmaps, why so many companies lose their product mojo, and more:
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@cagan
Marty Cagan
5 years
I just posted an article that I fully expect will upset many in the product community, but I believe it's important, and I'm hopeful it can explain most of the noise and confusion in the community about the role of product:
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@cagan
Marty Cagan
6 years
I just published an article on Agile in large enterprises - I'm pretty sure I won't make many new friends with this, but I believe it is important to call this out:
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@cagan
Marty Cagan
3 years
after nearly two years of work, the author copies of EMPOWERED just arrived:
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@cagan
Marty Cagan
4 years
I just want to a take a moment to give props to the @zoom_us engineering team. I can only guess at the impact to their numbers over the past week or two, but I am sincerely impressed at their robustness of service under this type of scale duress.
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@cagan
Marty Cagan
4 years
I just published an article explaining why I am no longer an advocate for OKR's for most companies, and the reason I think for those companies it's just a big waste of time:
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@cagan
Marty Cagan
2 years
I don't think I've ever seen this particular quote, but it captures a very big and important concept really well:
@cdixon
cdixon.eth
2 years
“There's just a tremendous amount of craftsmanship in between a great idea and a great product” - Steve Jobs
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@cagan
Marty Cagan
5 years
happy to see more people ( @stevedenning ) calling out SAFe for the fraud it is...
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@cagan
Marty Cagan
4 years
INSPIRED is for product managers and product teams; EMPOWERED is for product leaders - the managers and leaders of product managers, product designers and engineers. The goal is for the leaders to learn how to provide the environment necessary for product teams to do great work.
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@cagan
Marty Cagan
2 years
Product friends... I do a lot of interviews, but this podcast with @lennysan is my favorite so far. We tackled many very big and hard topics, getting to the core of what makes product difficult and what is truly necessary to succeed. I hope you give it a listen:
@lennysan
Lenny Rachitsky
2 years
✨ Here’s my conversation with Marty Cagan ( @cagan ) Learn: ▫️ What Steve Jobs can teach you about being a great PM ▫️ The biggest misconceptions of great product teams ▫️ How to change your product culture ▫️ Diseases of product teams ▫️ More Links below
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@cagan
Marty Cagan
3 years
Obviously I'm more than a little biased, but I truly believe this is the right 3 books for aspiring strong product people to get their career started in the right direction:
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@cagan
Marty Cagan
1 year
Product friends: the next time you have an especially tough day, and need to remind yourself of why we do this work, do yourself a favor and watch the most gifted product storyteller I know ( @CIdiodi ) explain the essence of product:
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@cagan
Marty Cagan
4 years
I finally had a chance to read "The Making of a Manager" by @joulee - if you're a manager of product, design or engineering for a company built on empowered product teams, it's worth your time - Julie and I have learned a lot of the same hard lessons:
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@cagan
Marty Cagan
3 years
If you’ve been to Silicon Valley, you know we have a large Indian American community, integral to the ecosystem. Many are among the kindest, most intelligent humans I’ve ever worked with. Many have family members in India that are suffering right now. My heart goes out to them.
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@cagan
Marty Cagan
6 years
I received the author copies of the new edition today - should be in stores and amazon soon!
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@cagan
Marty Cagan
5 years
I just finished the new @bhorowitz book, "What You Do Is Who You Are" - pretty tough job to follow up his earlier book, but he did. It's truly exceptional. I am encouraging every founder, CEO and head of product I know to please read:
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@cagan
Marty Cagan
4 years
@shreyas While I have also seen each of these problems, in my view they are all secondary to the fact that most tech companies have feature teams rather than empowered product teams.
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@cagan
Marty Cagan
3 years
If you don't already follow @shreyas you really should. He is one of my favorite product thinkers. All of his thoughts are worth considering, but this one in particular is truly next level, and I think many people missed its importance: #productpoetry
@shreyas
Shreyas Doshi
3 years
True domain expertise is domain knowledge minus domain dogma. True domain insight is domain expertise plus creativity. The more complex & constrained the domain, the more vital it becomes to seek domain insight.
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@cagan
Marty Cagan
4 years
Thanks to everyone for the interest in the series on OKR's; the amount of confusion and noise out there on this technique is remarkable. I have just published the next in the series:
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@cagan
Marty Cagan
4 years
EMPOWERED now available for pre-order on Amazon:
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@cagan
Marty Cagan
3 years
very interesting article about Apple's leadership, coaching and decision model:
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@cagan
Marty Cagan
5 years
This year I've been tough on those that are responsible for developing product managers to competence, and I just posted on one of the core techniques specifically for this purpose - it's a bit of a long read, but I hope people find it worth their time:
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@cagan
Marty Cagan
4 years
so refreshing to see a thread on true product managers, rather than on feature team product/project managers
@shreyas
Shreyas Doshi
4 years
There are Good Product Managers and there are Great Product Managers. There are also Okay Product Managers and Bad Product Managers, but we will focus on the Good and the Great here. Good Product Managers, Great Product Managers, a thread:
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@cagan
Marty Cagan
3 years
OK, I've tortured the Agile Coaching community enough for a while... I just posted on the second serious pathology leading to bad product, this one likely to get the other half of the Internet unhappy with me:
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@cagan
Marty Cagan
3 years
"Everyone, it seems, wants to be a PM. And that’s terrific. But with popularity comes noise, and with the noise comes terrible advice, and with the lousy advice come the promises of easy shortcuts and snake oil." yet another valuable article from @kennethn
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@cagan
Marty Cagan
5 years
The latest Amazon shareholder letter has just been released, and I think this may be the best one yet - absolutely required reading for anyone involved in product - pure gold:
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@cagan
Marty Cagan
2 years
A great thread to provide perspective for the coming year. But these are not minor points. For people to truly grok them, I'm hoping each one will be developed into an article or chapter. Here's hoping 2022 gives birth to the first @shreyas book.🙏
@shreyas
Shreyas Doshi
2 years
In lieu of a full 2021 recap, here is just one thread of non-obvious ideas that, if internalized, will drastically improve the way most people & teams view & do their work. If you want to use only one of my threads to inform your work in 2022, let it be this one. Happy New Year!
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@cagan
Marty Cagan
2 years
just published an article on what I consider a difficult but important product leadership topic - there is a real risk of people misinterpreting this one so I hope the nuance is clear:
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@cagan
Marty Cagan
3 years
Today Teresa's @ttorres new book Continuous Discovery Habits finally launched. I can tell you she put serious hours and effort into this book, and it fills a real gap in the available offerings. I view it as an important complement to INSPIRED:
@ttorres
Teresa Torres
3 years
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@cagan
Marty Cagan
2 years
I am hoping the product community can help me to identify gifted product coaches (or potential product coaches) based in the UK or EU. I have an unusual proposition for them:
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@cagan
Marty Cagan
4 years
not sure how I didn't find out about this until now, but the exceptional @mcgd produced this self-study class for people that need a basic education in finance - excellent intro for product managers that are weak in this area:
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@cagan
Marty Cagan
4 years
I'm glad that most people that read my OKR article got the point that OKR's are still a useful technique, but only if you've moved beyond feature teams. If you don't know the difference, please read:
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@cagan
Marty Cagan
5 years
Just back from exhausting but excellent week in London, and wanted to thank the remarkable number of people that took time to come hear me talk or attend one of my sessions - I was able to engage with between 600-700 product people - humbling and appreciated @MindtheProduct
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@cagan
Marty Cagan
3 years
@shreyas and I go way back; I've been a fan of his since he was an engineer. In fact, I told him recently that of all the people I know in product, he is the one I would most love to see publish a book. Maybe with all of your help we can persuade him?
@rongse
Ron Urwongse
3 years
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@cagan
Marty Cagan
3 years
I'm very concerned about the number of teams I'm seeing dealing with remote workers by reverting back to written requirements documents. Just published an article describing why:
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@cagan
Marty Cagan
6 years
I received so many follow-up questions to my recent Revenge of the PMO article that I created a follow-on FAQ post: I will update this post as I get additional questions. Thanks for all the interest.
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@cagan
Marty Cagan
6 years
just posted a long-read article, but I hope people take the time to consider as I think this is the most important topic in product for those teams and companies that aspire to be great:
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@cagan
Marty Cagan
6 years
ok I never expected this - featured in the bookstore at London Heathrow Airport...
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@cagan
Marty Cagan
2 years
a good article by @skamille on the role of engineering in transforming to a product culture. If you'd like to learn more about the role of engineering, see :
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@cagan
Marty Cagan
4 years
I just posted an article about a problem I continue to encounter in pockets all over the world, which is teams having very fundamental misconceptions about the purpose and content of a product vision:
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@cagan
Marty Cagan
4 years
just posted the next in the series on common confusions about product discovery - this time on the distinction between problem space and solution space - and the implications of this mindset:
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@cagan
Marty Cagan
7 years
just published an article on probably the most common mistake I see product teams make:
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@cagan
Marty Cagan
3 years
@kennethn In my experience this is really unusual at startups; the opposite problem is much more common: no PMs, one of the co-founders playing the PM role, and he or she is working like crazy to keep up with a dozen or more engineers (and yes, they too often are missing a designer too).
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@cagan
Marty Cagan
2 years
And for those with the appetite to dive deeper into the differences between the two product worlds, this is what I consider my most important article in the past several years:
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@cagan
Marty Cagan
7 years
all product people, this is a true gift from jeff bezos, please read and then re-read:
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@cagan
Marty Cagan
3 years
Today (2/28) only: Our friends at Amazon US are running a special on the Kindle version of INSPIRED: $2.99. If you've wanted to read the book but haven't yet:
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@cagan
Marty Cagan
7 years
I'm seeing this increasingly as a problem for product managers - so busy they can't get important thinking done -
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@cagan
Marty Cagan
3 years
@lennysan While eloquent, it still sounds like a glorified description of a project manager, and as such, misses the essence of the role (at least in the type of product teams that you and I care about). I prefer to explicitly call out the responsibility for value and viability.
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@cagan
Marty Cagan
6 years
this graphic really spoke to me - my theory is that there's a strong correlation between these "rebels" and very successful product managers...
@albertatrebla
alberta soranzo
6 years
challenge what no longer works. lead change — whatever your position.
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@cagan
Marty Cagan
2 years
I had not seen this Tony Fadell quote before but I love it... "a different type of rock star":
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@cagan
Marty Cagan
4 years
After more than a year of development, I'm happy to announce our newest workshop - this one aimed at the managers and leaders of product organizations: EMPOWERED: Product Leadership Workshop:
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@cagan
Marty Cagan
5 years
terrific discussion of product culture, product strategy and product principles from creator of WeChat:
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@cagan
Marty Cagan
4 years
This article got some attention over the past few days, but I think most people took away precisely the wrong lessons, and I wanted to try to turn this into a teachable moment:
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@cagan
Marty Cagan
4 years
a few days ago I posted an article on empowered engineers, and some of the dialog it inspired was revealing and even disturbing, so I decided to get these misconceptions out on the table:
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@cagan
Marty Cagan
5 years
The articles on empowered product teams continue to inspire some great conversations that have helped me to uncover additional areas of product confusion. I just published a new article on a fundamental but often misunderstood topic:
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@cagan
Marty Cagan
5 years
Just discovered this terrific MLK quote: “Rarely do we find men who willingly engage in hard, solid thinking. There is an almost universal quest for easy answers and half-baked solutions. Nothing pains some people more than having to think.” - apropos
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@cagan
Marty Cagan
5 years
IMHO there's a lot of noise out there about the PM role, much of which causes more confusion than clarity, but this article by @firstround 's @tjack is on the mark:
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@cagan
Marty Cagan
2 years
This "love letter" from a long-time PM at Google is worth reading for those trying to understand what the PM job is like at a strong product company:
@salgar
Satyajeet Salgar
2 years
I started a new gig at Google this week, but couldn't help writing this up last night. A short love letter to ~8 years on Google Search -...
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@cagan
Marty Cagan
4 years
I received several follow-up questions regarding my last article on Product Vision, most the frequently asked, "how do you create a good vision?" so I just posted an FAQ:
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@cagan
Marty Cagan
4 years
I'm sharing these product strategy articles in rapid succession because I've received so much feedback from people saying they are in real need, so here's the next, and my personal favorite topic, in the series:
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@cagan
Marty Cagan
2 years
I just posted the latest article in the Product Ops series, but this one is especially important because it addresses head-on the critical and urgent topic of helping overloaded product managers:
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@cagan
Marty Cagan
11 months
I just posted the written narrative I created in preparation for a keynote talk I was invited to give on how product teams can prepare for an AI-powered future. It's much more speculative than my normal writing, but I hope you find it helpful:
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@cagan
Marty Cagan
5 years
could not have said it better myself...
@MariaThomas
Maria Thomas
5 years
.⁦ @thegoodtomchi ⁩ delivering prototyping wisdom #unreasonableimpact
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@cagan
Marty Cagan
1 year
just published an article and associated video sharing my theory of why Agile has lost its way in so many companies:
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@cagan
Marty Cagan
2 years
I rarely retweet earlier articles, but this one is too important. If you're a manager of PM's, especially during these difficult times, please consider the stress level and work load of your people:
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@cagan
Marty Cagan
4 years
@Girish_Kumar72 @lissijean This is a good example of the nonsense published about product.
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@cagan
Marty Cagan
2 years
@thehipsch What really bothers me Ian is how many people out there have never had a manager that cared enough about them to point out, as my manager thankfully did for me when I was learning product, that I really needed to take a vacation and get some perspective.
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@cagan
Marty Cagan
3 years
so many in our industry like to talk how important ethics is, yet consider how many product people are willing to work for this company, or respect their leaders...
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