Marty Cagan Profile
Marty Cagan

@cagan

Followers
68K
Following
8K
Media
26
Statuses
1K

I'm no longer active on this platform.

Silicon Valley
Joined January 2009
Don't wanna be here? Send us removal request.
@cagan
Marty Cagan
2 years
To however many of my Twitter followers are still here: just wanted to let everyone know that I will no longer be posting or engaging on this platform. You can find me on LinkedIn.
19
10
355
@cagan
Marty Cagan
2 years
Product people in the UK: the Kindle version of INSPIRED is an Amazon Daily Deal selling for £3.29, today (Friday) only:
www.amazon.co.uk
4
6
36
@cagan
Marty Cagan
2 years
I just posted an article addressing a question about the various product risk taxonomies that are out there and the pros and cons of each:
www.svpg.com
In this article, learn about product risk taxonomy and our assessment of which risk taxonomies should be used when working with risk management.
0
6
36
@cagan
Marty Cagan
2 years
To our friends in LATAM: we just announced our final TRANSFORMED session for 2023, which will be held in Rio de Janeiro, Brasil, October 24-26. You can learn more at:
Tweet media one
www.eventbrite.com
There are 2 ticket options for TRANSFORMED: Just attend DAY 1, or attend the full 3 DAY session.
0
1
21
@cagan
Marty Cagan
2 years
I just posted the third in the series of three pledges (to customers, to stakeholders, and now to executives) that we encourage when we assist with a transformation to the product model:
www.svpg.com
Note: As a company moves from top-down, command and control models of leadership to pushing decisions down to empowered product teams, there are some important changes to how the product leaders and...
3
2
33
@cagan
Marty Cagan
2 years
when moving from stakeholder-driven feature teams to empowered product teams, there are some significant changes in how product teams need to engage with stakeholders. This new article tries to explain what the changes are and why:
www.svpg.com
Note: As a company moves from stakeholder-driven feature teams to empowered product teams, there are some fairly significant changes to how the product teams need to interact with stakeholders, and...
2
19
61
@cagan
Marty Cagan
2 years
If you have not yet snagged a copy of INSPIRED, but you've been wanting to, Amazon is running a promotion in North America (US and Canada) today (Sunday, June 11) selling the Kindle version for $3.99:
www.amazon.com
4
8
55
@cagan
Marty Cagan
2 years
I just posted the written narrative I created in preparation for a keynote talk I was invited to give on how product teams can prepare for an AI-powered future. It's much more speculative than my normal writing, but I hope you find it helpful:
www.svpg.com
Note: This article is the written narrative that I prepared prior to a keynote address I gave to the Future Week conference in Norway.  Normally I write about the practices I witness up close with...
3
17
87
@cagan
Marty Cagan
2 years
I just posted an article that was written by my SVPG Partner @CIdiodi which is both an important transformation topic, and also a tribute to one of the best VP Engineering people either of us have ever known:
www.svpg.com
By SVPG Partner Christian Idiodi Note from Marty: I was lucky enough to know Jeremiah, and I considered him one of the best VPE/CTO’s I’ve ever had the opportunity to work with.  Christian worked...
0
2
10
@cagan
Marty Cagan
2 years
The London TRANSFORMED workshop filled up in less than 2 weeks, so I wanted to try to find one other opportunity in 2023 to do this in-person session with European companies. I now have a session in Stockholm on Sept 4. You can learn more here:
Tweet media one
www.eventbrite.com
Learn how to transform your company to the product operating model.
1
0
9
@cagan
Marty Cagan
2 years
Happy #WorldProductDay everyone. This announcement has been in the works for more than two years, and I am beyond excited to finally share it with you. I hope you can help us get the word out:
www.svpg.com
I’ve been looking forward to finally making this announcement for more than two years now, and I can’t imagine a better day to do it than on World Product Day. As you hopefully know, we are all about...
0
7
32
@cagan
Marty Cagan
2 years
another milestone in the work on TRANSFORMED, you can now sign up for one of the initial public workshops in London or NYC. If you are the person at your company trying to nudge/drag your company towards the product model, I hope you'll check it out:
www.svpg.com
Generative AI and the Product Operating Model “So many insights and valuable lessons – loved the case studies to really bring things to life.” – Georgia G. Why Attend? If you believe your company...
1
4
23
@cagan
Marty Cagan
2 years
just posted an article on another of the common transformation anti-patterns, this one talking about the problem of management consultancies and IT outsourcing firms:
www.svpg.com
There are several common anti-patterns when it comes to the reasons for failed transformation efforts. But one of the most well-known, most common, and most frustrating has to do with the big...
1
4
38
@cagan
Marty Cagan
2 years
just posted an article for those product teams and product leaders struggling to absorb the impact of all the latest AI-based technologies:
www.svpg.com
NOTE: As many of you know, I am in the midst of publishing a series of articles on the various product competencies.  However, I’ve been getting so many questions about the impact of ChatGPT,...
4
4
48
@cagan
Marty Cagan
2 years
I just published an overview article for an upcoming series on the new core competencies necessary for transformation to the product model:
www.svpg.com
NOTE: The context of this article is that for the upcoming book TRANSFORMED, this overview is intended to introduce the new core competencies that the product operating model requires.  But unlike...
0
0
34
@cagan
Marty Cagan
2 years
Just a heads up that my upcoming INSPIRED+EMPOWERED public workshop has only a few seats left and the early bird pricing ends March 19, so if you're intending to go you'll need to register asap. I only personally teach one or two public sessions a year:
Tweet media one
www.eventbrite.com
An interactive course for product people who are serious about becoming exceptional at their job and about creating products customers love.
0
0
6
@cagan
Marty Cagan
2 years
RT @jevering: 1/ Here are ten mistakes I made as an early manager. When I fixed these behaviors, my career took off. Even more personally r….
0
69
0