Wow – Google's new Gemini embedding model just topped the MTEB leaderboard! Excited to test it for generating embeddings and uncovering similar articles to fix broken backlinks at scale. Overkill? Maybe. But definitely fun. #seo #huggingface

I can’t miss out on the Studio Ghibli trend… #ChatGPT

Oh good, Google Store is now publishing health content and outranking MayoClinic, ClevelandClinic, Healthline, and other health websites on weight loss topics. What could go wrong. Have you seen this before? @lilyraynyc @rustybrick

Forbes jumps back into the top 2 rankings for "best CBD gummies" by updating an old article about CBD gummies and then 301 redirecting it to their article that was penalized by Google. It's absurd if this is all it takes for parasite news companies to bounce back. @rustybrick

Pretty sobering to see it only took 7 months for Reddit to reach the same traffic level as Amazon after their data agreement. Many outside Health don't know MayoClinic also signed a data agreement with Google back in 2019. Guess what happened to their traffic after?. @lilyraynyc

Google AIO thinks "Psoriasis" is a viral disease that affects plants. This isn't some tiny specific medical case. If AIO gets something this big wrong what does that mean for all the smaller health searches AIO is showing up for? We track over 30k health keywords in SGE and have

Ok, this has just gotten dangerous now, @dannysullivan. The fact "For Kids" is being shown as a filter for the search term "best cbd gummies" shows how broken the system is. Not only is it illegal to show CBD to kids, but it is harmful and the FTC should investigate. @lilyraynyc

Hoping we see more shifts as the March Core Update rolls out further. "cbd gummies for anxiety" is showing the opposite of what Google says they're targeting, parasite content in the #1 and unhelpful content in the #3 (Amazon doesn't sell cbd) @dannysullivan @lilyraynyc

RVO Health is looking for a Sr. SEO Associate. This is a great opportunity to work on one of Health's largest brands including Healthline, MedicalNewsToday, PsychCentral, and more! Apply here or message me on LinkedIn or Twitter. https://t.co/TuNbOLTZeF #SEOcareers #SEO

When did Gizmodo start showing ads like a recipe site? Google’s results are getting worse but the ad situation on some publishers is getting pretty awful.

Google seems to be testing a new design in Health. It looks like Google swapped out the traditional knowledge graph with a more condensed version with actual links. Seems to have some of the design elements as SGE. @rustybrick @glenngabe have you seen this before?

-70% decrease in FAQ clicks from Google's recent change. Data is still very early but it is fascinating to see what pockets they are still showing FAQ across Health for Healthline and where they aren't. I imagine you will have some good data to share soon. @lilyraynyc

Across our "health information" search queries the perspectives tab is only showing <1% of the time. Across drug keywords, the "perspective" tab isn't shown at all. You can clearly see across all the examples Google is really pushing to use this in transactional searches.

Continuing with transactional health search the perspective tab is shown: • Position 1 - 27% • Position 2 - 18% • Position 3 - 4% • Position 4 - 1% • Position 5 - <1% • Position 6 - <1% • Position 7 - 12% • Position 8 - 2% • Position 9 - 4% • Position 10 - 4%

The keywords can be broken up into transactional searches that are health-related, information about health conditions, and drugs. Across our keyword set, 27% show a perspectives tab on mobile. • 91% of the perspectives tabs are shown across our transactional health keywords.

Want to see a good use case for meta keywords? They're not dead :) Check this and a few other most interesting aspects of @Healthline content anatomy in my latest @ahrefs post. https://t.co/HPqB6AHZvI

What the @tonyfinaugolf and @garyvee sitting court side at the Utah Jazz game. #TakeNote