Matthew Hook
@matthewadamhook
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Strategy Consultant & Owner/Director @ Hook Strategy. Business, media, advertising, cold sea swimming, politics, music and time travel.
London
Joined April 2010
I just don't know how my friends who are reasonable Conservatives can knowingly vote for a party with Suella Braverman at the helm. She is totally irresponsible, knowingly, again and again and again.
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It's just amazing watching Conservatives reacting to the results today, and concluding that what they need to do is a lot more of what they are already perceived as doing. It's a great object lesson in filter bubbles at work.
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This is a microcosm of the sickly weirdness of modern news.
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This is absolutely superb.
This video from @NorwichCityFC is the best bit of Mental Health Awareness I’ve ever seen… watch until the end.
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'I won't comment on speculation'* *until I know I can command an audience that won't ask questions
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Thank god, he's taking time and not rushing to any decision in response to speculation. Spades, as you were.
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I really think Rishi Sunak should stop commenting on the speculation around HS2. There are, after all, spades in the ground.
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One thing I know for sure after this week in politics is that we've got spades in the ground
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OK, I’ve changed my mind about politicians going on reality TV shows, can we do this every week?
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Would totally listen to this.
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Has any piece of data ever been as over-interpreted as this close by-election in Uxbridge?!
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Damn, should have phoned Stokesy and let him know I was happy to bat at 3.
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Test cricket at its best is just the best sport by miles.
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There's a certain irony in the Worlds Most Insufferable Headteacher getting herself in another total mess because she misidentified a reference to Aslan, who is a cat, as a person
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Well, I thought the Arctic Monkeys show was pretty cool, having never been that into them, but I’ve got no idea what it’s doing on a Glastonbury Friday night.
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Why are people so willing to throw themselves under the wheels of Boris Johnson’s bus?
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Wow, what a massive, massive surprise. https://t.co/y1UI4Z42mA
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