Martin Ashplant
@mashplant
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Digital media & product person. MD of TechPro B2B @futurenet. Formerly of @newstatesman, @BeanoOfficial, @metrouknews & @CityAM. Views mine.
London, UK
Joined February 2008
So enjoyed hosting the Product stage at the #PPAfestival yesterday. Loads of great insights from brilliant speakers
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Really looking forward to chairing this on Wednesday. Should be a great discussion
Ever wondered how social media platforms and publishers could work more effectively together? If yes, the next #PPADecodes event, Platforms + Publishers is for you. Join us for a lively debate with speakers from @Meta, @Twitter and @Google next Wednesday. https://t.co/UlVxlOcEQA
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Something I wrote on why digital publishers need to rediscover their 'why' after many lost sight of it for years
mashplantmedia.com
Digital publishers need to take Simon Sinek's advice to heart and understand their why and that of their audience and readership.
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"LinkedIn is as a means to get really high-value, engaged, niche interest audiences is really valuable" says @NewStatesman group CPO @mashplant in discussion of how publishers can increase audience engagement #FutureofMediaTech
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Very proud of the team for getting the redesigned and replatformed @NewStatesman website live today
Welcome to our new website, showcasing the New Statesman’s new visual identity – perhaps the most elegant and ambitious in our 108-year history. https://t.co/VPW9I19UaL
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Looking forward to being a part of this
Today we kick off our Future of Media Technology event series with: How to grow audience + syndicate content to other platforms: featuring @DomPonsford @mashplant Guardian's Robert Hahn, @pcrumm and @fedecherubini - Live webinar from 3pm https://t.co/VPA3HlBpxw
#FutureMediaTech
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Data journalism jobs alert. I'm currently looking for a number of data journalists to cover investment, technology, banking, energy, media and other stuff besides. Might particularly suit brilliant first/second job people looking to make an impact. Send me a DM!
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Brilliant special edition. Well worth getting a subscription for...
A lot of number crunching, careful reporting, late nights and screen-based eye-strain have gone into this week's special issue - from the whole @NewStatesman team - so I'm excited to finally see it go out into the world. Here are some highlights (thread)
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A bit on why we are turning away from a digital publishng model based on eyeballs
The New Statesman has removed network advertising from its website as digital subscriptions reach new highs and its parent company invests in quality journalism and in building communities of engaged readers: https://t.co/A6bxAY4dvT
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Love this. Top work by my former @BeanoOfficial colleagues. And also the first time my work life and that of my primary school teacher wife have aligned!
theguardian.com
Bank of England and Beano team up in primary school course on financial literacy
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And with more than a million kids having visited https://t.co/UhAQK8djp6 already this month I’m really proud of the team for producing so many awesome quizzes, games and jokes to keep children entertained in these unusual times.
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Lots more great stuff to come from @BeanoOfficial as underlined by two nominations for @TheDrum Online Media Awards today.
onlinemediaawards.net
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Some personal news in these strange times. After 2 1/2 incredible years I’ve said goodbye to the amazing people at @BeanoOfficial. And they gave me this to see me on my way.
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Brilliant data viz work by @jburnmurdoch and the FT team
NEW: We’re tracking real-time data to get an indication of how and when countries are locking down, and which Asian countries are getting back up and running. Story: https://t.co/GAB6MTLYxF Charts: 1) Road traffic levels are plummeting across Europe, though London is lagging
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Really interesting to see only 14% of digital publishers now see ads as main revenue stream (v 50% reader revenue)
Annual media trends and predictions report out now. I'm personally exited about the changes we'll see in on demand audio this year. Changing platform strategies for news and impact of more registration barriers and paywalls worth watching ...
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Really enjoyed talking at the #AOPSUMMIT about how @BeanoOfficial uses data and insight to power everything we do.
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Was great to chat about how to engage younger audiences with @Lauralovestelly @andyfidler81 and @arronshepherd at #IBC2019 in Amsterdam.
"You have to understand what's important for your audience. The content that you create for this audience has to be authentic." @mashplant #IBC2019
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QPR changed my life. If you don’t believe me, please read this thread. It’s self-referential but I can’t help it, because this wonderful football story had me in the spotlight. Today it’s 15 years since it happened and it’s an event that to these days sounds incredible. Thread...
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Want to understand the consumption habits of Gen Z? Head to the @IBCShow on 16 Sept to hear our head of social media @Lauralovestelly talk alongside @mashplant, @andyfidler81, @arronshepherd & @AlanaFoster365 on what they know about gen z and gen alpha. https://t.co/2tKMZoW2Dd
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