CTV can be the performance channel marketers were promised. But it's going to require a strategy shift. Read more:

CTV has featured high prices, hidden tech fees, and inaccurate targeting. Until now. This week, we discuss how CTV is moving from an unproven channel to one with real performance potential:

THE FUTURE OF STREAMING TV IS NOW. Introducing Annika Streaming, a true performance marketplace in streaming TV. Read the announcement:

🚨 Mark your calendars 🚨. On Tuesday, October 10th, Angela Voss and Catherine Walstad are joining @Adweek to talk about launching CTV campaigns that drive ROI. Sign up to attend:

Barbie had the marketing moment of the summer. But how applicable is Barbie's strategy, really?. Hear about applying Barbie's strategy to businesses without massive marketing budgets in our latest podcast episode:

How do you make sure marketing gets a seat at the table? That it's recognized as a clear growth driver for the business?. John Wojcik is sharing his advice for marketing leaders on this week's podcast episode:

Measuring TV is hard. Partly because the impact of TV is wide-ranging. To see how TV affects the business across the funnel, we break results into three categories: Micro, Macro, and Business. Get the full breakdown here:

It's not enough to be remembered. @b2binstitute's Ty Heath joined The Marketing Architects Podcast this week to discuss impactful B2B ads. Listen to the episode here:

This week on The Marketing Architects Podcast, VP of Client Growth Devan Futterer joins our hosts to discuss using TV to drive brand and performance results. Here's a sneak peek: the same commercial can (and should) do both:

TV advertising is just too expensive. But what if it wasn't?. This week on the pod, Elena, Rob, and Matt talk about crafting your TV campaign in a way that won't break your budget:

This week on The Marketing Architects Podcast, we're talking about how broad reach connects your brand with new customers by:. 1. Building mental availability. 2. Ensuring you don't miss ideal customers. 3. Accessing more potential buyers.

Every business reaches a tipping point. A point where growth is suddenly a challenge. Read our report on how to push beyond this point, using TV:

Meet Steve Babcock, Chief Creative Officer!. We couldn't be more excited to welcome him to the team!. Read more here:

Which is more important? Brand awareness or brand affinity?. Well, both. This week on The Marketing Architects Podcast, SVP Brand Strategy Catrina McAuliffe joins the team to explain why:

There's a stubborn myth that you can't target with TV advertising. VP Strategy Dan Cleveland is busting that myth by talking through 8 types of targeting that can reach your audience on TV:

75% of marketers say they struggle to link creative to commercial returns. This week on The Marketing Architects Podcast, Rob DeMars and Elena Hengel explore what defines effective creative and review the SPARK framework:

Look, measuring TV is hard. But TV advertising can be an accountable marketing channel. VP Analytics Matt Hultgren is breaking it all down in an article covering everything it takes to measure TV's impact on your business:

30 years ago, Jurassic Park changed creative work forever. Just like AI is now doing. This week on The Marketing Architects Podcast, we cover everything marketers should know about AI and the future of creative work:

What's happened to targeting?. SVP Technology Aaron Lange writes about the upsides of contextual targeting and why now is the time for streaming advertisers to test it:

Total harmony is a problem. Of course, intense conflict isn't healthy either. But there is a middle ground. On this week's episode of The Marketing Architects Podcast, we're talking about developing high-performing marketing teams: