Mark Alves
@markalves
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Happily married dad of 3 lads • Devouring podcasts, ice cream and Steelers like mad • Always opening another tab • Director of SEO & web analytics @gmmb my bag
Arlington, VA
Joined April 2008
Great thread! Do you want to die on the hill that technically GEO is just SEO? Or do you want to live where the new resources are pouring in?
How not to get fired in the GEO era I snark about seo/geo/aeo/etc as much as anyone. But not internally. Especially not to the senior leadership team. I made the “it’s just seo” mistake one time and not again. A few thoughts how marketers/seos should approach this…
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Today I featured our three wise men and you can’t tell the fella in the back was once decapitated when our Christmas tree fell over, causing my youngest to cry: Does this mean Santa isn’t coming?!
“…on entering the house they saw the child with Mary his mother. They prostrated themselves and did him homage. Then they opened their treasures and offered him gifts…” — Matthew 2:10-11 Which gift of yours will you share this year? #Epiphany 🌟 🎁 🎁 🎁🤴🏿🤴🏾🤴🏽 🐫 🐫 🐫
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I don’t need a New Year’s resolution. It’s the year’s turn to be better.
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Handy bookmarklet from @ChouinardJC for pulling query fanouts and sources from ChatGPT (via @seo_notebook AI newsletter) https://t.co/NaSQkepvzt
jcchouinard.com
This Bookmarklet will help you parse the conversations data from your ChatGPT prompts including the fan-out queries, which URLs rank and what entities are Learn Non classé by JC Chouinard
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Annnnd I am out. The physical therapy playlist got me but made it to the 15th so not bad. #whamageddon
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Google enabling my tab, er, enthusiasm. You bet I signed up!
🚨NEW LABS EXPERIMENT 🚨 Introducing Disco, an experimental way to discover new generative AI features on the web. Our first feature, GenTabs, uses Gemini 3 to remix your open tabs into totally custom apps to help you get more out of the web. Learn more and join the waitlist →
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A Virginia company is trying to grab the Twitter trademark on abandonment grounds. Are you reserving your handle just in case?
twitter.new
Reserve your handle and join the waitlist for the new Twitter experience.
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I'm trying to clean up some scientific data. Meanwhile ChatGPT is checking Spotify.
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Can self-promotional "best" lists actually boost visibility in ChatGPT? 🥇 They let me back on the Ahrefs blog to try and find out, and share one change we're going to be making. After dozens of hours categorizing brand rankings and page types, I finally have some of the
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Most listened podcasts of 2025 are mostly comedy, commentary, and crime. 6 of the top 10 have video and 24 of the top 50. https://t.co/RfGlchaoaf The Joe Rogan Experience* This Past Weekend w/ Theo Von* The Mel Robbins Podcast Alex Cooper’s Call Her Daddy Crime Junkie * = video
variety.com
Spotify, as part of Spotify Wrapped, released the top 50 podcasts of 2025 -- with Joe Rogan coming in at No. 1 for the fifth straight year.
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The Rich Snippets newsletter always teaches me something new. Great info on Web Guides and Gemini 3. https://t.co/084rxeZfZQ
trafficthinktank.com
Get bitesize commentary on the most important developments and happenings within the world of SEO delivered directly to your inbox every Thursday.
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Couldn’t resist
“Get Mark and bring him with you, for he is helpful to me in the ministry.” — 2 Timothy 4:11 One of my favorite passages. Hopefully I’m being helpful here.
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If 100 people ask ChatGPT the same question, how many different answers will they get? 🤔 Drives me bananas there's no good data about this. So... let's do it ourselves. Volunteer to help out here:
docs.google.com
Volunteer here to help Rand and co. test the consistency of AI tools
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These mechanisms overlap with SEO, which is where a lot of these GEO/AI vs SEO arguments come from. Good distinctions here.
Hot take: Y'all are just rediscovering SEO by way of "AI SEO" or "GEO"... Everyone's acting like optimizing for LLMs is an entirely new discipline that we need to do ASAP. It's not. Let's clarify a few things: Two different mechanisms: 1. Getting mentioned by an LLM (no URL) =
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Whew 🖤💛
Steelers never make it easy.
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