Why Peer Review Sites Are Losing Clicks but Gaining Power in the AI Era https://t.co/jvyP1dlD3g Peer review sites have lost 70–80% of their organic traffic. But in the GenAI era, they matter more than ever. Reviews are no longer just proof, they fuel GEO strategies.

Kicked off my Lunch with Legends (a chance to sit down with leaders I admire and share what I’m learning along the way) with @peeplaja. We hit on consultancies, acquisitions, AI, events, and LinkedIn’s organic decline. Check out what he’s built at https://t.co/rQLKvNwtDj

SEOs: be ready for Monday morning! GSC impressions will look broken. Avg position will spike. Rank trackers may miss data. This is not user behavior. It’s Google shutting down num=100 and cutting off machine-driven impressions from scrapers and AI tools.

Everyone loves the headline: “Scaling to $10M ARR with 3 FTEs and AI” But look closer: Agencies running outbound & ads Contractors on SEO & ops Vendors filling the rest That’s not 3 people. That’s spin - and it erodes trust in the brand.

Great ideas rarely glide through unchallenged. They disrupt. They make people uncomfortable. And that resistance is the signal you’re onto something worth pursuing.

Claude can now create and edit real files: Word, Excel, PowerPoint, and PDFs. No more copy-paste. You ask, it delivers a ready-to-use file in one step. ChatGPT can generate files too, but Claude makes it faster, smoother, and more polished — especially for document-heavy work.

🔥 Inbound is dead. Long live the Loop? At #INBOUND25 HubSpot unveiled The Loop — Express, Tailor, Amplify, Evolve. But these frameworks aren’t magic. They’re mirrors of how buyer behavior has already shifted. Here’s what it means for marketers 👇 https://t.co/yKT0zaV81H

Content in 2025 is about more than words. Strategy and experience design shape how content works for people. Teams that connect these roles make content clearer and more useful. Here's a simple look at what's changing: https://t.co/HPLOIa3Ocs

Less than a week since OpenAI started rolling out ChatGPT vision. And people have been busy executing god-like tasks. 35 truly mind-boggling examples: (29th is my favorite)

Hey #ETA / #SMB community! Don't miss Rice University's ETA Conference, Oct 13-14 in Houston! 🤝 Networking 🎙 Panels & chats with service providers 🧠 Deal structures, valuations & other topics 👉 Details: https://t.co/jfq2umRG0b Not affiliated, just spreading the word!

LLM Fine tuning is here! San Francisco’s top AI engineers came together to see what’s possible with fine-turning and only 4 hours of hacking. Here’s an exclusive what we saw at the “Anything But Wrappers” hackathon (🧵):

Hey @GoogleAds @adsliaison -You have a scammer spoofing as you and harvesting tons of Google logins via ads. A search for 'google business profile' shows an ad that looks to be from Google, but takes you to business-site-2023(dot)com where they harvest login info...

It’s happening in ⌛ TWO days!! This 🎙️ #LinkedInLive event is hosted by two industry experts from @semrush and @trustradius, and will be chock-full of the latest research on buyers, marketing, and search. Join us: https://t.co/zTjHUjxkcB #B2B #SEO #SEOstrategy #CustomerVoice

Looking forward to a great discussion this Thursday!

ANNOUNCEMENT Since March, I've been working on a project to build a library of Twitter business threads. I was going to launch in August, but, with Instagram's Threads release, I didn't want to wait and risk trouble with the trademark cops. 😂 So, introducing: MBA Threads 👇

Thoughts from Google's AI search announcement & potential impact: 1. Losers: Publications/sites focusing not only on facts & basic comparisons, but also reviews/guides to do X. We have a new Position Zero/Featured Snippets "on steroids" now for broader informational queries...

Advice We just lost a 4.3M EBITDA exterior home services type of platform yesterday b/c I was not flexible with NWC. Seller did not understand it or trust it, and we held our ground. Seller went with an offer that had a more simple structure...keep the cash / AR / pay

A lot of news in this week's Bing preview update! Based on your feedback, now you can share Bing chat responses with others on social media, email, or with a link. (1/4)

Ignore the hustle porn. You don't have to sacrifice your health, family, or happiness to crush your career. You can make it all work without feeling tapped out. Here's how... (WARNING: Mega-🧵 with unpopular takes)

OpenAI was just like “hope you are cool redoing your entire 2023 plan in February” to every business in the world.