Mae Karwowski
@maewow
Followers
10K
Following
30K
Media
663
Statuses
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@ObviouslySocial founder, an influencer marketing company. Love tech, sports, fashion & design. Left handed. Will talk at length about all the above.
NYC
Joined April 2009
The perfect song.
This is crazy!!.
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RT @WPP: .@WPP's Rob Reilly is joined by @obviouslysocial CEO @maewow to discuss the explosive growth of influencer marketing & how Obvious….
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Creator content is powering some of the biggest brands on the internet! Thanks @MorningBrew @jsheena2021 the great Obviously coverage on this evolution of the influencer marketing space.
marketingbrew.com
We talked to True Religion and Chipotle about how they are diversifying their influencer marketing strategies.
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RT @lauraaleiva: A great piece on the entire Shein-sponsored influencer trip with reporting by @JordynJournals and @sapna. “I really don’….
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Send this article to the older person in your life that you KNOW would be amazing on Tiktok:
nytimes.com
No matter what their age or finances, some elder influencers are finding that being on the app can bring them extra cash, or even help them extend their careers.
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RT @lmTheReasonWhy: See a girl on tik tok who hosted her own art show and made like 40 bands, no gallery cut or nothing. She rented an eve….
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i love this clip so much.
In 2016, Pharrell Williams visited an N.Y.U. music production class to critique student songs. After he listened to a song called “Alaska” by a student named Maggie Rogers, Pharrell said, “Wow. I have zero, zero, zero notes for that.”. “And I'll tell you why” he said. Because.
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Authenticity in speaking about brands is so important because as a creator, your audience is savvy and they CAN TELL when you truly recommend a brand or product. Our data shows it! Great conversation with @FortuneMagazine on trust and social media:
fortune.com
According to these marketing executives, authenticity is key.
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RT @VMLYR: At #REIMAGINEInnovation on April 27, the brains behind influencer marketing breakout @obviouslysocial, @maewow will showcase how….
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Creator and influencer marketing moves at the speed of culture, which is why @obviouslysocial joined forced with @WPP and @VMLYR. Check out more on our recent acquisition in @adage, great piece @BrianBonillaNYC!
adage.com
Obviously CEO Mae Karwowski says client interest in TikTok is “business as usual” despite recent hearing.
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Huge news from me today as @obviouslysocial is now a part of @WPP and @VMLYR network! We're unbelievably proud of what we're building and are take influencer marketing to the next level. Let's go!
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I love this clip.
In 2016, Pharrell Williams visited an N.Y.U. music production class to critique student songs. After he listened to a song called “Alaska” by a student named Maggie Rogers, he explained why “I have zero, zero, zero notes for that:”
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Video is now king. How are brands keeping up? @MarketWatch
marketplace.org
Amazon and Walmart allow any social media user to become content creators for their brands. Experts say it has democratized access to “influencer” status.
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Excellent article @RachylJones! Let's get creators more tools to help them manage their careers.
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Why aren't many brands good at Tiktok? Great reporting @sapna @nytimes! thanks for including @obviouslysocial
nytimes.com
The hot new internship for college students is creating TikTok content for brands hawking jewelry, ice cream, sunflower seeds and more.
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We're seeing influencer marketing budgets split across Tiktok, Instagram and Youtube, with an emphasis on short form video (Reels and Shorts on the latter two.) The days of the insta-only influencer spends are gone! @MarketingBrew @notnotphoebe
marketingbrew.com
Execs at DTC brands like Recess and Andie told us they used to spend 100% of their influencer budget on the app, but that’s no longer the case.
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RT @LamarOOH: @idallimore welcomes @maewow, CEO and Founder of @obviouslysocial, to Digital and Dirt. Mae discusses what inspired her to pu….
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So great speaking with Ian about the creator economy!.
@idallimore welcomes @maewow, CEO and Founder of @obviouslysocial, to Digital and Dirt. Mae discusses what inspired her to pursue a career in social media, shares her thoughts on the creator economy and explains what motivated her to start her company.
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