Lysle C Wickersham
@lyslewickersham
Followers
638
Following
52
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Brand strategist, management/strategic consultant. Business builder driving growth, revenue and relevance.
New York, NY
Joined October 2008
Bernbach defined an industry. He knew the business of building great companies is a business of great ideas. So did Liquid Death, a business valued at over $700M selling water. Creativity is a driver of tangible financial value. #branding #creativity #LiquidDeath #valuecreation
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Hate the new @BBC mobile app UX. Can’t scroll through articles anymore. Major #fail. Really a step backwards. Have to go back to the front page every time. #baduxdesign
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GAI is making it much easier to produce disinformation at scale with speed and efficiency and with a level of realism never before seen. Get ready. This crap will be free-flowing this coming election. #AI #GAI #marketing #advertising #innovation #technology #truth #management
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That waste will increase exponentially by exploiting programmatic ad placement on AI-generated content farms. GAI offers can scale content farm infinitely, resulting in what NewsGuard calls “unreliable AIG news websites.” #AI #GAI #marketing #advertising #innovation #technology
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Leading venture capital players are predicting a “mass extinction event” for early- and mid-stage startups that will make the global financial collapse in 2008 “look quaint” by comparison. #venturecapital #startupfunding #privateequity #innovation #leadership
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Brands survive backlash (think Nike & Colin Kaepernick) by maintaining their brand values & never giving in. Brayden King, a prof of mgmt, noted that a co's stock might fall but once the issue falls out of the daily news cycle, the stock recovers. #branding #management #marketing
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Too much doom and gloom over AI. These tools can elevate humanity, expand our creativity, introduce new paradigms, and create new jobs and entire industries. Embrace! #technology #innovation #GAI #LLM #advertising #marketing #branding #AI #HLMI #machinelearning #deeplearning
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Chronicle is the modern format of presentations. Instead of spending hours tweaking slides, Chronicle allows users to create with pre-designed blocks. Impressive presentations made faster than ever before.
chroniclehq.com
Chronicle is the modern, AI-powered presentation tool for creating stunning, interactive decks your audience will remember.
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Idk, but I see it a lot. Doesn't the role require experience? When it comes to strategy and consulting, you get what you pay for. So beware... #management #strategy #business #valuecreation #businessadvisory #consulting #leadership
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Want to know what consistent focus on your brand and brand values gives you? Dominance. Wealth. Brand love. Brand fame. Did I say wealth? #brand #branding #apple #leadership #marketing #advertising #management #entrepreneurship #startups #innovation #technology
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And as AI gets smarter, it begs the question, when does AI get so good at coding that there's nothing left for a human programmer to do? #brandthink #leadership #management #technology #innovation #entrepreneurship #GAI #LLM #branding #AI #HLMI #machinelearning #deeplearning
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50% of AI researchers believe there is a 10% or greater chance that humans will go extinct from our inability to control AI. AI Impacts Expert Survey #brandthink #leadership #technology #entrepreneurship #GAI #LLM #advertising #marketing #branding #AI #HLMI #machinelearning
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Cultivated chicken is now deemed safe by the FDA for human consumption. Many believe cultivated meat will be on the menu this year & in grocery stores by 2028. #brandthink #branding #leadership #management #technology #innovation #entrepreneurship #cultivatedmeat #labmeat #food
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You may not lose your job to AI, but you might lose your job to someone using AI. Will it be your bicycle? #brandthink #leadership #management #technology #innovation #entrepreneurship #GAI #chatbots #advertising #marketing #branding #chatgpt
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The banking crisis of '08 took a while to unfold. In WaMu’s case, customers withdrew $16.7B over ten days. It took only hours at SVB, fueled by an instantaneous and real-time Twitter panic. #branding #leadership #management #technology #innovation #banking #branding #svbcollapse
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Is this a stab at managing the hyperbole? Not dissing Lufthansa's work, but finding the UK's ASA decision interesting. #ESG #greenwashing #leadership #branding
designtaxi.com
The ruling said the airliner had to make “clearer and better substantiated environmental claims.”
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Schmidt adds, “Bad actors can use generative AI tools to create and target misinformation, leading to violence. It's just too powerful.” #brandithink #leadership #management #technology #innovation #AI #chatbots #advertising #marketing #branding #chatgpt
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Meet Olivia Dunne, who has more followers than Derek Jeter on Insta, more than Beyonce on TikTok. Dunne has worked with Vuori, American Eagle Outfitters, and PlantFuel. #brandthink #management #socialmedia #innovation #entrepreneurship #NIL #advertising #marketing #branding
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It was a blood bath last year, negatively haloing every crypto-related brand. Is it an existential problem for crypto? Will this crypto winter see a Spring thaw? Maybe, maybe not. Just don’t bet the ranch. #brandthink #leadership #crypto #cryptowinter #branding #brandstrategy
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