In an essay published by Anthropic CEO Dario Amodi on his website, he admitted, “This lack of understanding is essentially unprecedented in the history of technology.”

Bernbach defined an industry. He knew the business of building great companies is a business of great ideas. So did Liquid Death, a business valued at over $700M selling water. Creativity is a driver of tangible financial value. #branding #creativity #LiquidDeath #valuecreation

Positioning provides the path for a consistent brand experience. It is the foundation for alignment. It is how equity is built. It’s how to build value. It’s how long-term sustainable success happens. Get aligned. #branding #alignment #brand #valuecreation #marketing #management

GAI is making it much easier to produce disinformation at scale with speed and efficiency and with a level of realism never before seen. Get ready. This crap will be free-flowing this coming election. #AI #GAI #marketing #advertising #innovation #technology #truth #management

That waste will increase exponentially by exploiting programmatic ad placement on AI-generated content farms. GAI offers can scale content farm infinitely, resulting in what NewsGuard calls “unreliable AIG news websites.” #AI #GAI #marketing #advertising #innovation #technology

Leading venture capital players are predicting a “mass extinction event” for early- and mid-stage startups that will make the global financial collapse in 2008 “look quaint” by comparison. #venturecapital #startupfunding #privateequity #innovation #leadership

Brands survive backlash (think Nike & Colin Kaepernick) by maintaining their brand values & never giving in. Brayden King, a prof of mgmt, noted that a co's stock might fall but once the issue falls out of the daily news cycle, the stock recovers. #branding #management #marketing

Too much doom and gloom over AI. These tools can elevate humanity, expand our creativity, introduce new paradigms, and create new jobs and entire industries. Embrace! #technology #innovation #GAI #LLM #advertising #marketing #branding #AI #HLMI #machinelearning #deeplearning

Want to know what consistent focus on your brand and brand values gives you? Dominance. Wealth. Brand love. Brand fame. Did we say wealth? #brand #branding #apple #leadership #marketing #advertising #management #entrepreneurship #startups #innovation #technology

And as AI gets smarter, it begs the question, when does AI get so good at coding that there's nothing left for a human programmer to do? #brandthink #leadership #management #technology #innovation #entrepreneurship #GAI #LLM #branding #AI #HLMI #machinelearning #deeplearning

50% of AI researchers believe there is a 10% or greater chance that humans will go extinct from our inability to control AI. AI Impacts Expert Survey #brandthink #leadership #technology #entrepreneurship #GAI #LLM #advertising #marketing #branding #AI #HLMI #machinelearning

Cultivated chicken is now deemed safe by the FDA for human consumption. Many believe cultivated meat will be on the menu this year & in grocery stores by 2028. #brandthink #branding #leadership  #management #technology #innovation #entrepreneurship #cultivatedmeat #labmeat #food

You may not lose your job to AI, but you might lose your job to someone using AI. Will it be your bicycle? #brandthink #leadership #management #technology #innovation #entrepreneurship #GAI #chatbots #advertising #marketing #branding #chatgpt

The banking crisis of 08 took a while to unfold. In WaMu’s case, customers withdrew $16.7B over ten days. It took only hours at SVB, fueled by an instantaneous and real-time Twitter panic. #branding #leadership #management #technology #innovation #banking #branding #svbcollapse

Schmidt adds, “Bad actors can use generative AI tools to create and target misinformation, leading to violence. It's just too powerful.” #brandithink #leadership #management #technology #innovation #AI #chatbots #advertising #marketing #branding #chatgpt

Meet Olivia Dunne, who has more followers than Derek Jeter on Insta, more than Beyonce on TikTok. Dunne has worked with Vuori, American Eagle Outfitters, and PlantFuel. #brandthink #management #socialmedia #innovation #entrepreneurship #NIL #advertising #marketing #branding

This shit scares me. You must read the full Bing A.I. chat published in the NYT a few days ago. It’s beyond crazy ( https://t.co/CnzMbbQIlH? #brandthink #leadership #management #technology #innovation #entrepreneurship #AI #chatbots #advertising #marketing #branding #chatgpt

Brand strategy starts with the business, its vision, stakeholder goals, where it is, & where it wants to go. These must align with competitive & market dynamics. This is how high-value brands are built #brandthink #branding #strategy #leadership #innovation #innovation #business

Those that maintain their brand’s presence will be top-of-mind when things bounce back, & they’ll laugh all the way to the bank. Those who cut will be an afterthought. Don’t be an afterthought. #brandthink #branding #strategy #leadership #innovation #wearetribeglobal #business

A brand narrative puts strategy in a context that connects with people and upon which relationships are built. Because we all make emotional decisions. Every brand has a story. What's yours? #brandthink #branding #strategy #leadership #innovation #wearetribeglobal #business