Linda Boff
@lindaboff
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Marketing, media & digital, leadership explorer. Modern art junkie, theatre lover, aspiring gardener. Always-on NY Giants fan. CEO, Said Differently.
Joined September 2010
Football doesn’t get better than Steelers beating the Ravens. Huge win. Huge.
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Thrilled to join the hugely talented Said Differently team…and join forces with Brainvire.
wsj.com
Boff will lead marketing agency Said Differently as it acquires Brainvire.
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.@lindaboff, CMO at GE, spoke about experimentation at the Forbes Entrepreneurial CMO 50 Celebration. #ForbesCMO
https://t.co/gnY3UICvwl
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Celebrating our own opening day as three independent GEs with today’s opening of the baseball season…
adage.com
General Electric’s legacy of innovation and its future are the focal points of a new campaign premiering today during MLB’s Opening Day.
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On the evening of April 1st, the future of GE will be written in the stars as we gear up to celebrate our big day on April 2nd. 💫 #GEBeginsAgain
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Get ready….A spectacular drone show will take over New York City’s sky next month
timeout.com
People on the west side of Manhattan will see a spectacular show for free.
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2024 is set to be monumental as we gear up to launch @GE_Aerospace and @GEVernova as independent public companies in April! ✈️🔋 With investment-grade ratings confirmed and critical milestones reached, they are ready for this next chapter. Learn more: https://t.co/W2Kwvc2H34
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GE’s turnaround playbook helped push shares up 96% in 2023, outperforming tech giants
fortune.com
A new Fortune report delves into the company's transformation led by CEO Larry Culp.
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Exclusive: Sue Bird Joins Deep Blue…the stoppable Laura Correnti is on a roll👊
adweek.com
WNBA legend Sue Bird will help shape Deep Blue into the agency of record for women’s sports.
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Always fun to hang out with Laura Correnti & @meknyc!
'@generalelectric's CMO @lindaboff and @Giant_Spoon's Partner Laura Correnti talk keeping historic brands relevant in an ever changing world with @4As' @meknyc in the latest Convene. Challenge. Change. series via @TheDrum. #TSEclientwork Watch here👇: https://t.co/SVVrN9JsTt
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Brava Laura Correnti!! Deep Blue Wants to Be a One-Stop Shop for Women's Sports
adweek.com
Founded by Giant Spoon's Laura Correnti, Deep Blue wants to be the agency of record for women's sports.
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Great start to Sunday 🏈 day!
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One VERY big thing!! They don’t come any better. Brava @TaraDiJulio 1 big thing: GE Aerospace appoints Tara DiJulio as chief corporate affairs officer https://t.co/DOpmINrNga
#axioscommunicators
axios.com
Tara DiJulio will lead corporate affairs for GE Aerospace, which is in the final stages of separating from GE.
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