The Sway Effect
@SwayEffect
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We are an 🏆 winning network of independent agencies driving brand reputation and putting diversity, equity, and inclusion at the center of everything we do.
Joined November 2020
For @DG_Report’s latest report - #AI Meets #ABM - Madison Logic’s Liz Ronco explains how AI is the multiplier for ABM when applied with purpose and the real opportunity is how teams adopt and apply the technology. #TSEclientwork. Read the full report:
demandgenreport.com
This playbook from Demandbase and Demand Gen Report delivers actionable insights on how AI can supercharge your ABM strategy.
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RT @adage: 12 creative campaigns to know about today
adage.com
See Saatchi London’s powerful U.K. film about knife crime and Post Malone strip down for Skims.
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BIG NEWS: @sagaftra announced that @Adidentify via @CampaignLiveUS will be mandated in all new commercial contracts. This is another step forward in making AD-ID an #advertising industry standard. #TSEclientwork . Read more below👇:.
campaignlive.com
The ad tracking system helps talent get compensated appropriately.
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Last week, Madison Logic announced its strategic partnership with @ZoomInfo which will accelerate #B2B revenue with unified data-driven engagement. The news was featured in the latest @360MarTech Weekly News Roundup. #PerformanceMarketing #TSEclientwork.
martech360.com
Explore MarTech360’s Weekly News Roundup featuring updates from Zoom, Madison Logic, Accenture, Wunderkind, Krisp & key innovator in the MarTech.
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The Sway Effect - Episode 45 with @TheAlexKnapp Knapp, Senior Editor, @Forbes. Our Founder and President, @jenrisi76, caught up with Alex to discuss healthcare, #AI disruption & impacts of the Trump Administration. #healthcare #science . Take a listen: 🎧.
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Meet our new Senior Account Executive, Chloé Miller! Chloé has a solid background working with nonprofits and major media brands, and brings expertise in strategic communications, media outreach, and content development. Welcome, Chloe!. #TheSwayEffectTeam.#TheSwayEffect
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For today’s @CIOdive’s Brief, @Collibra’s Stijn Christiaens spoke to @wilkinsonLmedia about the importance of unstructured data which is 80% of a company’s information. For agents to work properly, enterprises must fix their data problems. #TSEclientwork .
ciodive.com
Executives rate their organization's data maturity 12% higher than those working in the environment daily, according to an Actian survey.
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RT @CampaignLiveUS: 🎧 Campaign Chemistry: 4As CEO Justin Thomas-Copeland. "I got used to being in those winner take all situations where I….
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#BehindTheScenes of our latest podcast recording featuring our Founder and President @JenRisi and @Forbes Senior Editor @TheAlexKnapp. Stay tuned for the full episode later this week! 🎧
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RT @PRNews: 🚨 The wait is over. The 2025 PRNEWS Platinum Awards finalists are HERE. From bold campaigns to the brightest teams in PR — se….
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In @SmartBrief, @UnderstoodOrg's new digital platform, Through My Eyes, offers educators a firsthand look into the experiences of children with learning and thinking differences. #TSEClientWork. Read the full piece 👇:.
smartbrief.com
A new, free digital platform, Through My Eyes, is available to teachers and parents who want to gain better insight into what it’s like to grow up with a learning disability. Developed by Understoo...
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‘@collibra’s Stijn Christiaens spoke with @CIOdive’s @wilkinsonLmedia about enterprises and AI agent-driven risk. According to Stijn, while multiagent systems and agents will collaborate, it’s going to come with big governance challenges. #TSEclientwork .
ciodive.com
Business leaders want to prevent further fallout as nearly all have experienced at least one problematic incident tied to AI, according to an Infosys survey.
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Featured on the Campaign Chemistry Podcast, @4As CEO Justin Thomas-Copeland chats with @CampaignLiveUS's Luz Corona on his first 100 days, and what’s next for the organization. #nextchapter #adindustry #TSEclientwork. Listen below 🎧:.
campaignlive.com
The industry vet shares areas of focus for the next chapter of the ad trade association.
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Today, Madison Logic announced a new partnership with @ZoomInfo - a significant step forward in enabling smarter, more connected #B2B marketing. #ABM #performancemarketing #TSEclientwork . Read the full article below👇:
demandgenreport.com
The partnership between Madison Logic and ZoomInfo is intended to deliver enhanced capabilities across B2B GTM operations.
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Check out more on one of the latest travel trends, 'land snorkeling', via @HuffPost's Caroline Bologna, featuring expert insight from @Intrepid_Travel's Leigh Barnes. #travelindustry #TSEclientwork. Read the full piece below 👇:.
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‘@Appian CEO @mwcalkins spoke with @themotleyfool’s @TMFBowman about how the company’s strong Q2 earnings report highlights the power of its #AI-powered platform and how its helping businesses accelerate #IT #Modernization #TSEclientwork. Full article👇:
fool.com
Appian jumped on its second-quarter earnings report.
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