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Stop pumping out random blog posts. Start building strategic content assets that serve your business goals. Every piece should either educate your audience or move them closer to becoming customers.

6. Technical Foundation. All the great content in the world won't rank if your technical SEO is broken:. • Page speed under 3 seconds.• Mobile-first design.• Proper URL structure.• Internal linking strategy.• Schema markup where relevant.

5. Topic Authority Building. One great page isn't enough. Build supporting content around your main topic:. • Start with branded keywords (easiest wins).• Target competitor comparisons.• Create problem-aware content.• Build educational resources. Each piece should link to.

4. Content Quality Standards. Great content isn't about word count. It's about clarity and engagement:. • Write like you're talking to one person.• Use simple language (no jargon).• Break up text with headings and bullets.• Add visuals that actually add value.• Edit.

3. Perfect Intent Matching. Want to rank? Match the format that's already working (while adding your unique spin). Simple process:. • Search your target keyword.• Study the top 3 results.• Note the content format (list, guide, comparison).• Create something similar but.

2. The Uniqueness Factor. Google's drowning in AI-generated content. Your advantage? Being genuinely different. Here's how:. • Conduct original research (even small studies work).• Share first-hand experience and opinions.• Create fresh data sets.• Build user-generated.

After managing hundreds (maybe thousands) of SEO campaigns… I've distilled content creation down to a science. Here are 6 core pillars that actually move the needle:. 1. Smart Keyword Selection. Search volume is a vanity metric. Focus on these factors instead:. • Relevance to.

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10. A players hire A players. B players hire C players. Your team is only as strong as who you let in the door.

9. Partnerships are cheat codes. Find someone who’s strong where you’re weak. 1 + 1 = 3.

8. Most SEOs burn out doing $15/hour tasks. Delegate and focus on the $150/hour work that moves the needle.

7. SEO is just the vehicle. The real skill you’re building is entrepreneurship.

6. Everyone’s got AI tools now. The edge comes from knowing what to write, not just how to write.

5. Most advice online is GuesSEO. Sounds smart, but doesn’t work. Test everything yourself.

4. Don’t blindly follow Google’s guidelines. Instead, reverse-engineer what’s already ranking.

3. The real money in SEO isn’t made by following the rules. It’s by testing what breaks them.

2. Traffic without conversions is a vanity metric. Focus on revenue, not clicks. Money > pageviews.

16 years of SEO advice in 2 minutes:. 1. SEO always evolves, and so should you. The second you stop learning, you fall behind.

Old SEO: Brag about how many backlinks you built.New SEO: Brag about number of AI Overview citations.