Leela Srinivasan
@leelasrin
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CEO @paritynow_ | Creating economic opportunity for women athletes | 3 x CMO | Board Member @Upwork | MBA Council @TuckSchool | 🏴 born/bred.
Raleigh, NC
Joined October 2009
Yeah that's me, awkwardly standing on my tippy toes next to the incredible @LisaLeslie to make sure I made it into the frame 😬. My head is 🤯 after spending so much time with veritable sporting legends for #ParityWeek 🎾🏀⛳️🏁🏆.
💪 Talk about girl power! 💪. @LPGA legend @ANNIKA59 was joined by @paritynow_ athletes @LisaLeslie, @IAmSAveryhardt, and @lizzymontavon and Parity CEO @leelasrin on the course at @theANNIKAlpga - and ran into @NellyKorda and @Group_1001 CEO Dan Towriss! #ParityWeek
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RT @pghcaroline: As Parity CEO @leelasrin said, “Women's sports is on the rise; we need to bring the athletes with us.” . It’s past time to….
paritynow.co
Women's sports have surged in popularity, drawing in fans, sponsorships, and unprecedented media. Yet, many pro women athletes face profound economic challenges beneath the surface.
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In case you need a distraction this week. it was a pleasure joining @BrandInnovators for their Brand Innovators Marketing Leadership during Advertising Week hosted by AWS in New York. #BISummit . ICYMI, you can watch on demand here:
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Check out this website @tomaldertweets made to document the behind-the-scenes process of rebranding Strategy Breakdowns
tomalder.notion.site
I track every book I’ve read in a database, and rate each one on a scale of ⭐️ → ⭐️⭐️⭐️⭐️⭐️.
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Thank you @EntryLevelRebel for highlighting our research findings! The best time for brands to partner with women athletes is yesterday - but today's pretty good too. cc @paritynow_ @SurveyMonkey.
Pro women athletes make exceptionally effective brand ambassadors
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RT @goals_sports_: Parity just released what could be the largest study of women’s sports fandom ever. In partnership with @SurveyMonkey,….
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RT @SBJ: A new survey by Parity and @SurveyMonkey shows growing fan interest in women's sports 📈. Despite this, a majority feel brands aren….
sportsbusinessjournal.com
A new survey from Parity and SurveyMonkey adds to a growing body of indicators that fans are consuming more women’s sports and want brands to follow suit in supporting them more.
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Back atcha @LTWPhilly! We have much to discuss, and even more to do 💪🏽.
Wonderful spending time with @LeelaSrin at @SBJ World Congress of Sports discussing shared visions for female athletes and women's sports - 👊🏻🎀.
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Meet @paritynow_ 's first 1,000 pro women athletes! Talented. inspiring. engaging. and a surprising number of dog owners and protein shake enthusiasts! .
impact.paritynow.co
Discover one of Parity's monumental achievements: uniting 1000 women athletes in a vibrant celebration of diversity, talent, and empowerment in sports. In this infographic, explore their stories,...
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Excited to share that @paritynow_ is now an official development partner of new @USLSuperLeague club @TampaBaySunFC! Looking forward to supporting the club & its players in their first season 💪🏽
businesswire.com
Tampa Bay Sun FC Names Parity Official Development Partner to Expand Sponsorship Opportunities and Professional Development for Club and Team Players.
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That was the best half of defensive basketball I’ve seen @GoHeels play this season. It’s almost like we’re fired up or something 😂 #DukevsUNC.
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My favorite player.
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"The research also finds consumers are more likely to think favorably about a brand if it sponsors women’s sports (29%) versus men’s sport (17%).". Just sayin'. #SportsBiz #WomenSports.
marketingweek.com
We arm you with all the numbers you need to tackle the week ahead.
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New Hockey League Latest to Capture Women’s Sports Boom - via @FOS.
frontofficesports.com
Already, more than 65,000 fans have attended PWHL games, which are averaging crowds just over 5,000 on a nightly basis.
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"After landmark World Cup, more sponsors keen on women's sport in 2024." @vallman123 is spot on - finding authentic matches with women athletes is the secret sauce that brands need to be tapping into in 2024.
reuters.com
A gender-equal Olympic Games next year will coincide with increasing sponsorship opportunities for female athletes, experts say, after the Women's World Cup soccer tournament underscored the growing...
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It's been quite a year! Check out Parity’s 2023 in Review via @LinkedIn.
linkedin.com
One of my favorite things about the holiday season is taking time to slow down ever so slightly and reflect on the prior 365 days. And let’s face it, those of us sprinting to keep pace with develop...
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CMOs & brand marketing leaders: I implore you not to make the same mistake I did when I sat in your seat. Via @SBJ.
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Thanks for having me on the pod, Brian and @SBRadio team! 🙌🏽.
PODCAST: Alice Milligan, CMO of @MorganStanley & @leelasrin, CEO of @paritynow_ join @SBRadio. Milligan also shares insight on the best ways to build a trustworthy brand. Srinivasan shares how Parity is leveling the playing field for women. LISTEN:
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