Laura Clarke
@lauraclarkie10
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Set up for a neuromarketing class in MA.
Joined February 2018
"Music with a powerful bass makes people #subconsciously attend to dark objects, whereas music leaning more towards the high frequencies shifts attention to light objects." An example of how #context is crucial to #brand #strategy. @lets_NEUROmkt #NMKTRCH
newneuromarketing.com
With neuromarketing gaining increased popularity in recent years, the examples of companies using neuromarketing are quite diverse. Whether you’re going for sensory marketing techniques or a choice...
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One does not usually #associate #betting with #altruism. However, for the London #marathon, people bet 20£ through Betfair to complete the race in their winning time. If they did, it would be donated to Cancer Research. #breakingthepattern #neuromarketing @lets_NEUROmkt #NMKTRCH
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Sometimes breaking the #pattern by showing something #unexpected can lead people's #imagination further and attract a bigger audience. #ThisGirlCan took a female #empowerment #perspective in sports using hashtags to gain popularity. @lets_NEUROmkt #NMKTRCH
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#Decision paralysis: sometimes, contrary to previous belief, consumers #value #products more when there is #less choice because, #subconsciously, it is immediately seen as more #valuable. @lets_NEUROmkt #NMKTRCH #neuromarketing
https://t.co/HuIP2oFfLG
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We do not remember days, we remember #moments within days. This is why video adverts must create moments - #significance to remember. This can be done through #emotion - people #remember when they #feel. #neuromarketing @lets_NEUROmkt #NMKTRCH
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#VisualStimuli:our optic nerve transmits information 50times faster than other senses' transmitters.This is also why a good #emotional #storytelling facilitates #targetcustomer #identification & #projection.#NMKTRCH applied #project @lets_NEUROmkt #SportsU
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A #brand has succeeded when it is associated with #social #validation. #Nike has done this #phenomenally by being a #trending brand for decades. People want the new shoes because their #context validates them. @lets_NEUROmkt #NMKTRCH #neuromarketing
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We consider ourselves #rational beings; #however, emotion, memories, feelings and #subconscious associations are what drives most of our consumer behaviour, hence why neuromarketing can trigger #perception towards buying into a brand image. @lets_NEUROmkt #NMKTRCH #neuromarketing
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A "premium #pricing #strategy" is one that can help #brands enter into a particular #market where consumers #associate expensive pricing with #quality of products and an elevated #image. One must master it with attention as it must fit with the #context. @lets_NEUROmkt #NMKTRCH
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Well said! A #brand must create a context which can only be done through a consistent #image, allowing the association to be concrete and valid. Starbucks is overpriced which compliments the comfortable environment and validates its #positive #associations @lets_NEUROmkt #NMKTRCH
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A fantastic small summary of #neuromarketing. #Attention, #emotion and #memory are huge factors in our potential #positive #associations with branding, all triggered in the #subconscious. @lets_NEUROmkt #NMKTRCH
The Hitchhiker's Guide to #Neuromarketing - how to reach #consumers based on #fMRI studies: 1st curve-the #attention, 2nd curve-the #emotion, 3rd curve-#memory (most difficult 2reach) ➡️ and #subconscious will push the #purchasebutton @lets_NEUROmkt #NMKTRCH #MarketingStrategy
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Sometimes the #critical #mind is simply not #satisfied. A brand must either lead the #imagination or #prove its worth. @lets_NEUROmkt #NMKTRCH #neuromarketing
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Amazing how something so simple can be #marketed to be so highly #desired through a trend #pattern, an #association to prestige and a high #priced environment. Sometimes high pricing increases desire as it demonstrates a certain value #neuromarketing @lets_NEUROmkt #NMKTRCH
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Great example of truly looking outside the box, grabbing attention and pattern breaking! Such a clever idea. @lets_NEUROmkt #NMKTRCH
This recent McDonald’s seed bomb ad was designed by Sean Click.The flowers are California Poppies, the state’s official flower, which are illegal to dig up. So it’s actually illegal to destroy this McDonald’s ad –pretty incredible. #NMKTRCH @lets_NEUROmkt
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Consumers desire the #concepts of #brands: it is all based on #context. In this case an innovative concept of dining in the dark to enhance your taste buds. @lets_NEUROmkt #NMKTRCH #neuromarketing
Dark dining restaurants- the customers do not see the food they are eating. The basic #concept is that the removal of vision enhances the other senses and increases gastronomic #pleasure. #NMKTRCH @lets_NEUROmkt
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The difference between one #brand and another is the #CONCEPT it creates. #Conceptual #Consumption is a huge part of what #differentiates a brand, and #influences consumers to buy a certain product over another. #neuromarketing @lets_NEUROmkt #NMKTRCH
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It is not necessary to have a large #budget to create an #effective #marketing point. Sometimes you just need to think outside the box and be "sneaky" (see article) using #innovation! #neuromarketing @lets_NEUROmkt #NMKTRCH
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A great example of #advertising both allowing consumer #identification and then consumer #surprise! #neuromarketing @lets_NEUROmkt #NMKTRCH
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Sometimes brands really manage to break the #pattern and exceed #expectations in ways you truly would not imagine! #toiletrestaurants @lets_NEUROmkt #NMKTRCH #neuromarketing
Toilet restaurants aim for a crappy #experience. Find them in Taiwan, Hong Kong, Malaysia, Germany, Portugal and California. @lets_NEUROmkt #NMKTRCH
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#Brand quality can be made through a crucial #combination of breaking the #pattern, breaking #expectations, but also creating #comfort so that there remains some familiarity in the consumer's #perceptions. @lets_NEUROmkt #NMKTRCH #neuromarketing
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