Francesca R Betti
@LaPrincipessa7
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Natural born communicator, got Marketing skills-set as bonus pack. Life enthusiast,voracious reader, fitness addict,cars lover,often smiling,always curious
Italy
Joined May 2009
Can it be any clearer? @Lokusdesign #positioning = #brand + #TargetAudience sure using #emotions gets you a shortcut pass to a deeper #CustomerEngagement; power of the #mind #neuromarketing how to win #infoxication follow up to @lets_NEUROmkt #NMKTRCH
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Not the average #greenmarketing campaign. -1billion straws/year! Good Job @Starbucks 👏🏽 #ditchplastic #nostraw please https://t.co/MHcsYtJiFX
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La crise comme kaìros, une urgence qui émerge de s’interroger sur ses raisons jusqu’au bout et pouvoir repartir une fois comprises @VeroTrueSocial
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#Apple still gives #Marketers a lesson.1)grab the #attention 2)#breakthepattern 3)create #comfort 4) #leadtheimagination Magistral #ad directed by #SpikeJonez #internetofthings #domotics @lets_NEUROmkt #NMKTRCH has us reflecting
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"if you think it's love switch to decaf" is a very interesting merge of #biology & #neuroscience applied: how we can misinterpret emotional arousal
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#VisualStimuli:our optic nerve transmits information 50times faster than other senses' transmitters.This is also why a good #emotional #storytelling facilitates #targetcustomer #identification & #projection.#NMKTRCH applied #project @lets_NEUROmkt #SportsU
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our #reptilian pt of the brain processes #emotions quickly,that's why @C_Rapaille_CV speaks of a #preconscious #emotionalprocessing. Then words are layered over #experience so basically WE CAN'T BELIEVE WHAT PEOPLE SAY! @lets_NEUROmkt #NMKTRCH #project
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If you don't believe in #universality of #emotions just try this test by @PaulEkman
https://t.co/WSYKYBUrr0 as mentioned in our #NMKTRCH project for @lets_NEUROmkt humanity is wonderful and precious! #facialcoding #neuroscience
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#ConceptualConsumption: not just 4 #brands,but honourably 4 #goodcauses and #values too.#SportUnitesAll campaign for the homonym #nonprofit org, enrolling #pro #sportplayer for #charity purposes.#sport as a common value for mankind #NMKTRCH @lets_NEUROmkt
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Amazing spot by #Mercedes using #patterninterruption giving also a twist to #brandassociations, almost a #rebranding op.Mercedes comes w/ powerful roaring #sportcars, yet nothing is more reassuring than kids and police. #NMKTRCH @lets_NEUROmkt
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#LeadingImagination of #consumers doesn't mean necessarily to remote and improbable scenarios: a bright #future with its #certainty will reassure the customer & underline #brandvalue.#NMKTRCH proved #createcomfort 2b efficient,#reptilian pt of the brain is involved @lets_NEUROmkt
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...like when u buy online &wait impatiently its delivery,u order pizza and u've got water in your mouth.#Dominos used online #pizzatracker to entertain #customers while waiting🍕telling exactly stage&timing of their order #NMKTRCH #painpoint @lets_NEUROmkt
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#Neuromarketing tip:our #reptilianbrain is more focused on avoiding #pain.Targeting #consumer #painpoint could turn into a powerful #marketingstrategy once you provide #addedvalue alleviating it. E.g paid money withdrawal was main #painpoint for banks @lets_NEUROmkt #NMKTRCH
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#Firstinformation given 2 #consumer: the basis for subsequent #decisionmaking setting the tone for #purchasingbehavior -a great insight on #anchoring #cognitivebias i.e. how we determine #price through #context
https://t.co/SsgNa5qyzf
#NMKTRCH @lets_NEUROmkt #valueestimation
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like #fMRI #EEG is also used to measure #emotional & #motivational processes w/in #brain-basically #NMKRCH tracking.E.g. EEG used to evaluate #satisfaction w/ dermatological treatment➡️revealed activation of #neuralcircuits 2evaluate facial beauty @lets_NEUROmkt #neuroscience
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a great #simplification for #decisionparalysis issue was provided through @WholeFoods #Facebook #chatbot: #customers just needed to ask themselves #whatfordinner? and they could even just use #Emojis! 🍕🥘🍲 @lets_NEUROmkt #Foodie #NMKTRCH
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#NMKTRCH applied to #decisionparalysis, 1of biggest #marketingchallenges as very often |WE DON'T KNOW WHAT WE WANT| - "humans are risk-averse" @danariely and #emotions are a great tool we exploit to take #decisions when in difficulty @lets_NEUROmkt
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I've always loved #popupbooks:I think it's a great way to prove #customers their #imagination should go #free,never feel chained to one #dimension - #leadtheimagination #marketingstrategies #NMKTRCH @lets_NEUROmkt
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personally I think this is my #bible for #conscious way of doing #business today @lauraclarkie10 #NMKTRCH
The difference between one #brand and another is the #CONCEPT it creates. #Conceptual #Consumption is a huge part of what #differentiates a brand, and #influences consumers to buy a certain product over another. #neuromarketing @lets_NEUROmkt #NMKTRCH
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OMG this is so #crosssenses! and honestly I'd be very pissed if my clothes or leg wear would be damaged! #girlproblems over #NMKTRCH
This Coca-Cola ad, noticed recently, literally grabs the attention of those standing at bus stops by way of Velcro. #cocacola @lets_NEUROMKT #NMKTRCH
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