lindsay rittenhouse
@kitten_mouse
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Just here trying to record history. Senior reporter @adage formerly @businessinsider, @Adweek, @thestreet, @njdotcom.
Joined January 2012
Jon Hamm truly became Larry David tonight #KnicksPacers
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Is driving through rich neighborhoods to see their holiday lights something everyone does?
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Best moment of the @Olympics was women’s basketball gold game 🏀
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My two year old just yelled “hey wait for us, lady!” at a woman for not holding the bathroom door open for us. You tell her. We were pretty close behind.
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Great read!! How to get a mentor: ad professionals share their advice - by @kitten_mouse via @adage
adage.com
All advertising industry employees, regardless of level, can benefit from additional support and guidance. Here’s how to go about becoming a mentee.
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Here’s a stat: Connecticut is 27-1 in its last 28 non-conference games. All 27 wins have come by double-digits. The Huskies are 14-10 in their last 24 games against Big East teams.
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26 B Corp agencies have signed an open letter demanding any shop that works with fossil fuel companies lose their certification
adage.com
The letter, supported by Clean Creatives, calls for B Lab to take immediate action on the status of any agency working with a fossil fuel company.
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And here's the pitch deck X is using to court political advertisers
adage.com
The company formerly known as Twitter touts itself as the “most-used social platform for politics” in a sales deck to political advertisers.
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Pitch deck: X heavily pushes video on the platform in an effort to win back advertisers
adage.com
X is also promoting various brand safety tools amid rising wartime misinformation on the platform.
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Kroger the first to partner with Scope3 to measure the carbon emissions impact of its retail media network
adage.com
Grocery chain working with Scope3, which helps brands and publishers reduce their carbon emissions in digital ad buying.
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Nearly 1/3 of TikTok's user base is Gen X - the fastest growing generation on the popular platform - but brands are still only talking to Gen Z
adage.com
Companies only spend 5% of their influencer campaigns to reach these users, per a Wavemaker report.
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Check out this year's 40 under 40 class -
adage.com
Ad Age's annual list of 40 Under 40 recognizes stars and trailblazers across the marketing landscape.
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Mind the Gap: The Radical Power of Second Chances My @TEDTalks for @TEDxCulverCity is about my journey from prison to politics and the people in my life who chose love over fear and judgment.
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"Health care is booming—and health care communications recruitment is the same" - VMLY&R Health CEO Claire Gillis How to land a high-paying job at a health care ad agency; plus, check out such roles that are open in NY, and their salary ranges https://t.co/QLnDXpIRTN
adage.com
A look at health care advertising jobs and why they seem to be resistant to economic downturns.
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Inside the 'Great Reset' - Quiet layoffs, stricter RTO mandates, and the rise in offshoring work and AI. Here's how agencies are reasserting power.
adage.com
Shops reassert their power and reshape staffing as 2024 becomes turning point for “tech-driven transformation.”
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The majority of the top 50 brands on social media are 23 years behind in terms of reflecting the actual racial makeup of the US. That study was the jumping-off point for BRIDGE's new program for brands to implement inclusion as a business practice
adage.com
After finding many brands’ social posts were 23 years behind on representation, DE&I trade org BRIDGE created a program that is being piloted by Campbell Soup Co., Condé Nast and Sephora.
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Meta has been dishing out a slew of ad incentives, including on its shopping ads, where it’s been making a big push for ad revenue, and a new iteration of its “reach and frequency” campaigns, as it reels in more ad dollars https://t.co/99id2GDODF
adage.com
Some media buyers are seeing hefty ad credit offers from Meta as the social media giant courts advertisers back following Apple's privacy changes.
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This new membership program from NBZ helps agency new business leaders gain critical guidance as pressures mount on them in the shaky economy to grow revenue
adage.com
Consultancy NBZ is expanding on its dedicated Slack channel for new business professionals with a paid membership option.
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