Kerry-Ann Betton Stimpson
@kerryastimpson
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CMO @jmmbgroupja. Podcast Host - The Internal Marketing Podcast. Passionate about employee brand advocacy. Proud to be Jamaican. Opinions my own.
Jamaica
Joined June 2019
๐Whether you have an employee advocacy program or want to start one, you'll need to know what not to do, to make your program win! Listen to this great episode by clicking on the link in this thread. โฌ๏ธ #internalmarketing #employeeadvocacy #internalcomms #podcast
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๐The internal newsletter isn't 'dead'. In this hybrid work world, there is plenty of opportunity to pivot how it's done, as a great way to engage employees to become advocates of the company brand. Link in thread โฌ๏ธ #internalmarketing #employeeadvocacy #internalcomms #podcast
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Employees are the most overlooked external comm. channel. Customers will faster believe an employee, than your official company press release. So, supercharge your marketing and comms by leveraging employees as your best external comm channel. Episode link โฌ๏ธ๐งต
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๐Thought leadership equips your marketing and sales teams with ideas that they can share with target customers, to build trust, even when they aren't ready to buy from you, yet. Leveraging employees as thought leaders is a great way to build the brand. See episode link๐งตโฌ๏ธ
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๐๐๐บ๐ฝ๐น๐ผ๐๐ฒ๐ฒ๐ ๐๐ถ๐๐ต ๐ด๐ฟ๐ฒ๐ฎ๐ ๐ฝ๐ฒ๐ฟ๐๐ผ๐ป๐ฎ๐น ๐ฏ๐ฟ๐ฎ๐ป๐ฑ๐, ๐ฐ๐ฎ๐ป ๐ด๐ฟ๐ผ๐ ๐๐ต๐ฒ ๐ฐ๐ผ๐บ๐ฝ๐ฎ๐ป๐ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐ฎ๐ป๐ฑ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ, with a fraction of the marketing spend. Jarrett Thomas shares how companies can help employees build personal brands. Ep. link ๐งตโฌ๏ธ
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๐An (internal) company podcast is a great way to help engage and connect with employees. Listen to this episode to learn how you can create one for your company. Link in the thread. โฌ๏ธ #podcast #internalmarketing #internalcomms
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Things that only marketers know: The decisions and work that come out of the marketing department, are sometimes NOT the decisions and work of the marketing department. ๐ฅด Sending Happy Wednesday vibes to the hard-working marketing professionals out there. โ๏ธ
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Honored to kick off Season 3 with the awesome @guzmand, who shared how @mercer wins at #employeeadvocacy, and how it helps to build the brand and drive growth. Tune in and catch some insightful takeaways. ๐ฉ๐พโ๐ป Episode Link โฌ๏ธ #internalmarketing #podcast
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๐ Season 3 is now live!! Jump into the first episode via the link in this thread. Special thanks to global sponsor @useworkshop, for coming on board for another season!
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How can you help your employees build their personal brands? Tune in to the latest episode of the Recorded Content podcast to find out what @kerryastimpson says. Listen to the latest episode here: https://t.co/m6iVvkuY5m
motionagency.io
Employee advocacy is a more recent marketing trend, but it's here to stay. Increasingly, companies are relying on employee advocacy to improve their brand awareness, position their employees as...
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Grateful for the opportunity to be a part of this conversation.
Building a vocal #brand army in conventional and unconventional social spaces. An interview @kerryastimpson about making an #impact on brand marketing with the aid of employees. #ThoughtLeadership
https://t.co/rljmUa82gS
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๐ Sometimes, the things that happen in life are not meant to test us...they are meant to teach us. All we need to do, in those moments, is to learn the lessons.
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On Thursday tune in for #SocialAdvocacy episode @WilliamsTim, @SarahGoodall & @kerryastimpson. Kerry-Ann is a CMO & a host at the @InternalMktg podcast. She's passionate about about employee brand advocacy & engagement. Be sure to register๐ https://t.co/VVIZJ19yOm
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In our next #SocialAdvocacy episode @WilliamsTim & @SarahGoodall will be chatting with @kerryastimpson, who is passionate about about employee brand advocacy & is a CMO at @JMMBGroupJA. Be sure to register to the #LinkedInLive๐ https://t.co/VVIZJ0RXpM
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Looking forward to being a part of this great conversation!
In our next #SocialAdvocacy episode @WilliamsTim & @SarahGoodall will be chatting with @kerryastimpson. Be sure to register to the #LinkedInLive event so you don't miss out! As always, we'll be taking questions from the comments! ๐ https://t.co/VVIZJ19yOm
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The customer/buyer journey doesn't start at the "Awareness" stage, it starts at "Need Recognition". If you can help your customer to identify their dormant/hidden needs, and how your brand uniquely solves them, you'll be ahead of the game. #Marketing
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To those companies who see marketing as merely an expense (and not as an investment)... You will get out of your marketing function exactly what you put into it. Don't expect 'champagne' outcomes from 'club soda' resources.
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6 Content Marketing Rules ยฐยฐยฐยฐยฐยฐยฐยฐยฐยฐยฐยฐยฐยฐยฐยฐยฐยฐยฐยฐยฐยฐยฐยฐยฐยฐยฐยฐยฐยฐ 1. Write for humans not robots 2. Know the goal of your content 3. Write more than 3 titles 4. Always create a strong lede 5. Value first, optimization second 6. Have a scalable distribution plan What would you add?
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Great things can happen, when you stop asking for permission to act. Sometimes, you just gotta act...and then ask for 'forgiveness' later.
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If you want some fresh listening material this week, check out my conversation with the incredible @kerryastimpson about why employees are an essential part of your brand community https://t.co/D6rggr8ud1
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