justin pugsley
@jjpugsley
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I help companies grow faster with targeted marketing strategies & campaigns with compelling messaging & content
UK
Joined April 2009
Fun fact: "Thought leadership" might sound corporate, but its roots are ancient! Think Plato & Aristotle – shaping minds and discourse for millennia. They were the original OGs of influencing thought! 💡 #ThoughtLeadership #History #Innovation
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The emotions you avoid don’t go away. They come out sideways and run your life. Ignore anger → Become passive aggressive or feel stuck Bury sadness → Numbs joy Repress fear → Constant anxiety
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The behavioural triggers that create top notch thought leadership: https://t.co/UJm2MJDP5x via @LinkedIn
linkedin.com
We like to believe that we have free will - but that’s only partially true. In reality, our brains are hardwired for pre-programmed responses to certain stimuli.
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Thought Leadership in the AI Era: Gains, Gaps, and the Future
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I just published How to get the press to write about your latest thought leadership project
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Thought Leadership in the AI Era: Gains, Gaps, and the Future https://t.co/zcxADevLco via @LinkedIn
linkedin.com
AI is rapidly insinuating itself into every facet of professional life and transforming how we work and thought leadership is no exception. By Justin Pugsley There are already efficiency gains to be...
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I just published 8 rules by a Chinese official to boost your career — great advice for getting ahead in big…
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I just published The art of negotiation: Should you play nice or dirty?
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I just published The blueprint to Trump’s ‘operating system’ — understanding how he does deals
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Check out my latest article: The blueprint to Trump’s “operating system” - understanding how he does deals https://t.co/PCAQ2sC1Ex via @LinkedIn
linkedin.com
Various media pundits claim that to really understand Donald Trump’s moves you need to read his book the ‘Art of The Deal’ published in the 1980s as it explains his negotiating philosophy. And it is...
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The ad Jaguar should have ran if they really want to sell cars #marketing #advertising
https://t.co/yjmgJz6N5v via @LinkedIn
linkedin.com
Let’s give Jaguar credit where it is due. Their controversial ad got noticed big time.
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Check out my latest article: Why do CEOs make “stupid” decisions? https://t.co/GWKwnWWNTf via @LinkedIn
linkedin.com
I listened to a very interesting investor podcast where part of the discussion veered onto why CEOs often make “stupid” decisions. One of the participants had dug deeper into why this is and what he...
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Seven #SaaS #B2B lead generation strategies - which one is best for you? https://t.co/YSwhZR6Edy via @LinkedIn
linkedin.com
B2B SaaS companies live or die by their ability to generate leads making this activity an essential marketing function. There are a number of ways to do this and the best approach often hinges on a...
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95-97% of #B2B #SaaS buyers aren't buying right now - meaning traditional sales tactics won't work. This makes Customer Acquisition Costs (CAC) particularly high - Five ways to potentially tame the CAC beast: https://t.co/qyXn8jB3La via @LinkedIn
linkedin.com
B2B SaaS markets continue to become more challenging due to rising competition, evolving buyer behaviours, and soaring ad rates making it difficult for firms to keep the lid on customer acquisition...
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Why #SaaS Products Need a Story to Sell SaaS firms often focus on features, but buyers want solutions. Here’s how #storytelling turned a neglected email list into a source of revenue:
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Picture for a moment an email list where the owner hadn’t sent out any emails for over a year and the last time he did, it was to promote a product that had been pushed several times before. You...
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A knackered #email list + stories = sales What to do when you've neglected your email list. This campaign generated revenue using the power of personal storytelling & actionable insights: https://t.co/zEvAbaoi2X via @LinkedIn
linkedin.com
Picture for a moment an email list where the owner hadn’t sent out any emails for over a year and the last time he did, it was to promote a product that had been pushed several times before. You...
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