Jeffrey MacIntyre 🎯
@jeffmacintyre
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🎯 Perso optimist. Content obsessive. 👔 Consultancy + community: @ThisIsBucket. 🧩 Close the personalization gap w/ UX: IA before AI. 🪣 https://t.co/55ixP8MA3Z.
Bucket List, a newsletter 👉
Joined August 2007
Ah, sweet #persofails. In your way, you've never failed. To be instructive. ✅ Or funny. ✅ Or therapeutic. ✅. All 3, really. You pack an edutaining punch. 🏅. 🧵 The art + science of failure in connected experiences, explained by a practicing personalization consultant.
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So much of where personalized experiences are taking us culturally looks net-positive, dynamic, and pluralistic, though center-stage bear takes and moral panic de-oxygenate the common conversation. @PessimistsArc. 🫡 See y'all on LinkedIn: .
New project! We explore how the most popular genres have shifted over the past 7 years, with K-pop now having more streams than R&B and EDM on Spotify. >
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I am particularly interested if you've had any opportunity in writing to revisit THE RATIONAL OPTIMIST? I feel like I'd enjoy reading any reflections from the intervening years since publication, if you can point me to any.
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If only enterprise technology was this good a workout.
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RT @historyinmemes: In ancient Mesopotamia, around 1750 BC, an interesting incident occurred involving the first documented complaint, albe….
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RT @DurhamWASP: "What we eventually run up against are the forces of humourlessness, and let me assure you that the humourless as a bunch d….
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Facts. ✊.
Bibliotherapy says that we engage with literature not only for pleasure or academic purposes, but to ease existential pains and heal our minds @PeterLeyland12
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Barely rewritten media release, but of course this effort has my sympathies. Vast overstatement of impact although who wouldn’t want an industry metadata arms race?.
Forget the metaverse. The future is metadata.
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RT @gunsnrosesgirl3: Inosculation is a natural phenomenon in which parts of two different trees, commonly but not exclusively the same spec….
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RT @BrianRoemmele: Working inside a printing press at RR Donnelley and Sons, Chicago, Illinois, 1942.
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RT @theiaconf: Looking for success in the IA for AI? @ColinEags and @jeffmacintyre will show you how to score big wins with bite-sized inte….
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RT @gunsnrosesgirl3: This bonsai tree was planted in 1625, and has lived through a lot of history in its 400 years of life . It survived Hi….
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The core model is one of the finest contributions to the professional literature for content professionals, a real cri de coeur also for the enduring value of information architecture in any content discipline. No structuralist or systems-inclined content SME should be w/o this.
Yay! My book about the Core model is set to launch on Amazon and in book stores in April 2023! You can review an Advance Reader Copy at
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