iTech Series
@iTechSeries
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iTech Series is a digital publishing firm with a ubiquitous coverage of MarTech, SalesTech, AI/ML, HR Tech & Fintech
Hawthorne, CA, USA
Joined February 2019
Scaling Market Impact? Don’t miss this interview with Karina Andrade from @HitachiVantara, where she shares her expertise on #multichannel campaigns, #marketing #sales alignment, #LATAM expansion, and driving measurable #revenue. More: #GTMLibrary.
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Karina Andrade from Hitachi shares insights on demand gen, driving revenue through data-led, multi-channel campaigns and sales alignment.
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#Brand. #Demand. #Strategy! Ruba Khan from @Verizon shares how to balance #brand & #revenue, optimize #multichannel campaigns, adapt across #APAC, and leverage #data and creativity for measurable #growth. More: #GTMLibrary #B2BMarketing #GrowthMarketing.
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Ruba Khan of Verizon shares APAC marketing insights on balancing brand building, demand generation, multi-channel ROI, and revenue impact.
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From researcher to GTM leader, Ranjana Pillai of @indeed shares insights on embedding sustainability into #marketing, balancing global consistency with local relevance, and blending #AI with creativity to drive growth. More: #GTMLibrary #B2BMarketing.
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Ranjana Pillai shares insights on scaling global GTM strategies, blending AI & creativity, and driving B2B growth with local relevance.
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Marketing leader Vidya Sawhny from @Cisco shares her 19+ year journey scaling global #GTM, driving #AI & #automation, and building #thoughtleadership that delivers measurable business impact. More: #GTMLibrary #B2BMarketing #Storytelling #ProductMarketing.
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Vidya Sawhny shares her marketing journey, from scaling GTM to driving AI, cloud, and mobility innovation through thought leadership.
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Measure. Optimize. Grow! From #ROI & #CPL to #CTR & #CPA, tracking the right metrics helps you optimize #campaigns, boost ROI, and drive #growth. Discover how to measure, analyze, and improve #marketing performance in our latest blog!. More: #GTMLibrary.
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Discover key metrics, tools, and strategies to track marketing campaign performance, optimize ROI, and drive measurable business growth.
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Mariie Vélez from @ThalesCloudSec shares insights on scaling global #demandgeneration, orchestrating #ABM, aligning sales and #marketing, leveraging #AI, and localizing #campaigns for measurable #pipeline growth. More: #GTMLibrary #B2BMarketing #GTM.
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Mariie Vélez shares how global ABM, sales alignment, and data-driven marketing campaigns drive measurable B2B revenue impact worldwide.
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Brand. Demand. Data! Sara Kao from @solarwinds shares insights on long-term #brandbuilding, scaling #personalization with #AI, adapting #marketingcampaigns across regions, and leading high-performing teams to drive measurable #growth. More: #GTMLibrary.
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Sara Kao shares insights on balancing brand and demand, scaling personalization, and using data to craft winning global marketing strategies.
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#InfluencerMarketing is key to B2B success in 2025! Learn how to build authentic partnerships, target the right influencers, and drive measurable #ROI to boost #brandawareness and #pipeline growth in this comprehensive guide. More: #GTMLibrary.
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Discover key insights to craft effective strategies, avoid common pitfalls, and select the right influencers to amplify your brand’s message.
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Lights, Camera, Conversion! #VideoMarketing turns complex ideas into captivating stories that engage, convert, and build trust. Learn how to craft, optimize, and scale your video strategy across every stage of the funnel. More: #GTMLibrary #B2BMarketing.
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Discover how B2B brands can use strategic video marketing to boost engagement, build trust, and drive growth across the buyer journey.
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Are you turning buyer signals into real sales opportunities? Discover how first party #intentdata helps #B2Bmarketers personalize #campaigns, prioritize #leads, and drive #revenue. Unlock smarter targeting with #data you already own. More: #GTMLibrary.
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Discover how first party intent data helps marketers personalize campaigns, prioritize leads, and thrive in a cookieless, privacy-first world.
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“Most marketing spend goes to people who will never buy.” Jordan Linford, a marketing leader from @semrush, shares how to scale #ABM, align #sales, use #AI with authenticity, and shift from #MQLs to #MQAs to drive a real #pipeline. More: #GTMLibrary.
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Jordan Linford shares insights on sales-marketing alignment, industry-specific ABM, integrating AI without losing authenticity, and more.
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Know the #BuyerJourney! We break down the essentials of #B2Bcustomerjourney mapping. Identify key touchpoints, remove friction, align teams, and personalize every stage to drive #engagement, #loyalty, and #growth. More: #GTMLibrary #B2BMarketing #GTM.
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Learn to identify key touchpoints, align internal teams, and deliver personalized experiences at every stage of the B2B customer journey.
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Jessica Primanzon, a seasoned marketer, shares her take on global #B2Bmarketing with unified #GTM strategies. Explore her approach to #AI powered #personalization, #thoughtleadership, regional agility, and aligning with #revenue. More: #GTMLibrary.
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Jessica Primanzon shares insights on data-driven content, AI-powered personalization, and leading impactful global GTM strategies.
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Roberto Louback from @AppsFlyer, shares how he drives data-led, culturally attuned #B2BMarketing across #EMEA & #LATAM. Discover his take on #ABM at scale, team alignment, #pipeline growth, and blending #AI with creativity. More: #GTMLibrary #Marketing.
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Roberto Louback shares insights on driving data-led, culturally aware marketing across EMEA and LATAM, blending AI with human creativity.
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Pooja Raj, from @IBM @ibm_in , shares how she builds customer-centric #ABMprograms across global markets. Discover her take on aligning teams, localizing #storytelling, and leveraging #AI to drive meaningful impact. More: #GTMLibrary #B2BMarketing #ABM.
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Pooja Raj shares ABM strategies for global markets, aligning sales and marketing, leveraging insights, and driving customer-centric growth.
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Ahmed ElHamouly from @boomi, shares #GTMleadership lessons from his two decades of experience. Explore his take on building agile teams, driving #digitaltransformation, and embracing #AI to deliver #customersuccess. More: #GTMLibrary #B2BMarketing.
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Ahmed ElHamouly of Boomi shares lessons on leading multi-region teams, AI-driven strategy, and customer-first GTM in complex markets.
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The Day Zero List: Where Buying Decisions Begin! In this guest article, Kaya Adams breaks down why building #brandawareness with your #ICP before the buying journey is your ultimate strategic advantage in #B2BMarketing. More: #GTMLibrary #BrandToDemand.
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Kaya Adams explains why brand awareness with your ICP is crucial to landing on the “Day Zero List” and winning in today’s B2B landscape.
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Is your landing page turning clicks into customers? Discover proven #landingpageoptimization strategies to set your B2B landing pages for higher #conversions, lower #CAC, and better #ROI. More: #GTMLibrary #B2BMarketing #ContentMarketing.
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Learn how to optimize landing pages to boost B2B conversions, lower CAC, and maximize ROI with proven tips, tools, and real-world examples.
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Dive into global #marketing strategies with Julia Kertesz from @Acronis as she shares insights on aligning teams, balancing global #brandconsistency with local relevance, leveraging #AI to fuel high-impact #campaigns, and more. Dive In: #GTMLibrary.
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In this impactful interview on B2B strategy, Julia Kertesz shares insights on global marketing, sales alignment, AI, and cybersecurity.
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Stop losing buyers to broken journeys! #omnichannelmarketing helps you deliver seamless, #personalized experiences across every touchpoint. Align teams, unify messaging, and boost #ROI with this step-by-step B2B strategy guide. Dive in now: #GTMLibrary.
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Discover B2B omnichannel strategies and tools for delivering seamless, personalized customer experiences across every marketing touchpoint.
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