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Paul Hiebert

@hiebertpaul

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Deputy Editor, Data & Insights @Adweek [email protected]

New York, NY
Joined January 2010
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@hiebertpaul
Paul Hiebert
6 months
RT @Adweek: SUPER BOWL TRENDS | Two brands. Two agencies. Two commercials. Yet the same general idea: facial hair uproots itself from men’s….
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adweek.com
Famous faces lose their facial hair during Super Bowl 59.
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@hiebertpaul
Paul Hiebert
6 months
The first Super Bowl 59 trend has been identified.
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adweek.com
Famous faces lose their facial hair during Super Bowl 59.
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@hiebertpaul
Paul Hiebert
7 months
With the TikTok ban looming, hiring has decreased while staff departures have increased.
adweek.com
Exiting U.S. staff increased 38% during the second half of 2024 compared to the same time in 2023
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@hiebertpaul
Paul Hiebert
10 months
Corporate cheer in press releases keeps getting louder.
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@hiebertpaul
Paul Hiebert
1 year
To see how much chief executives in the marketing ecosystem make, here's the first of three lists.
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adweek.com
Median compensation for S&P 500 chief executives was $15.2 million last year.
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@hiebertpaul
Paul Hiebert
1 year
It cost $600 to broadcast this message near Mar-a-Lago over the weekend.
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adweek.com
The $600 billboard hitting every trend this summer.
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@hiebertpaul
Paul Hiebert
1 year
RT @catherineperlo1: Bumpin that …. Political ad . The inside story on the billboard at the center of every meme, located on the highway ne….
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adweek.com
The $600 billboard hitting every trend this summer.
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@hiebertpaul
Paul Hiebert
1 year
RT @klundster: check out those ratios @Adweek @hiebertpaul
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@hiebertpaul
Paul Hiebert
1 year
Here's what CEOs of advertising holding companies made last year.
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adweek.com
Median compensation for S&P 500 chief executives was $15.2 million last year.
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@hiebertpaul
Paul Hiebert
1 year
RT @cindygallop: Women of the ad industry, I've exhorted you for years to start adtech ventures. THIS IS ONE REASON WHY. @adweek @hiebertp….
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@hiebertpaul
Paul Hiebert
1 year
Men without a skincare routine are now in the minority. What that might mean for marketers:
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@hiebertpaul
Paul Hiebert
1 year
As the soda business declines, no brand has grabbed more market share in the past 20 years than Coca-Cola Zero Sugar.
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adweek.com
One factor behind the brand's steady rise: a willingness to change.
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@hiebertpaul
Paul Hiebert
1 year
One factor behind Dr Pepper’s rise has been Pepsi’s decline.
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adweek.com
Dr Pepper has been around since the 1880s, so why is it suddenly trendy?
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@hiebertpaul
Paul Hiebert
1 year
A survey of CFOs shows only 44% believe their CMO can quantify the return on investment of their ad spend.
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@hiebertpaul
Paul Hiebert
1 year
What do CFOs think about CMOs and marketing in general?. B2B market research firm @NewtonXInsights interviewed 80 U.S. financial leaders to find out.
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adweek.com
Exclusive: Insights from a survey of financial leaders at Nike, Walgreens, Chiquita, Sierra Nevada and more.
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@hiebertpaul
Paul Hiebert
1 year
Cannes Lions award entries are down 1% this year. Not a big deal. Looking back to 2016, however, submissions are down 38%. Significant.
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@hiebertpaul
Paul Hiebert
1 year
A new report shows the brands Gen Z trust more than the average U.S. adult are ones that help them find and create community.
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adweek.com
Platforms that help young people find and create community dominate the list
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