Explore tweets tagged as #NESS23
Unhelpful content plus poor UX = the kiss of death for the Helpful Content Update. This detail was even added to Google's HCU documentation recently. @glenngabe #NESS23 @NewsSEO_
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There are sites receiving 97% of their organic traffic from Google Discover. @lilyraynyc on #ness23 #NewsSEO #PublisherSEO #SEO
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This is an excellent example of the differences between SEO and Discover-optimized topics by @lilyraynyc at #NESS23. #NewsSEO #PublisherSEO #SEO
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.@glenngabe is doing a great talk about recent Google updates and how broad core updates can impact more than just organic search (also News results, the News tab, images, Discover, rich results etc.) #NESS23 @NewsSEO_
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Looking forward to #NESS23, a great SEO event specialising in news and editorial. Find out more @NewsSEO_
https://t.co/zoW7P2a8d8
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#NESS23 Old but gold: "Never use UTM parameters for internal links." - @jes_scholz. We need to emphasize this more often.
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H1s typically appear in Google Discover (so make them more engaging), while title tags should be more keyword-optimized for traditional search results. @lilyraynyc on #NESS23 /// #NewsSEO #PublisherSEO #SEO
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For quality news websites, opinion pieces might be the optimal type of content for #GoogleDiscover. In Slovakia, where I operate, clickbait often dominates Discover's feed. Opinion articles might be the best option for these kinds of publishers. #NESS23 #NewsSEO
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The #NESS23 keynote from @wilreynolds reaffirmed my obsession with AI. AI is not going anywhere. And by using the different tools available regularly, you can be more confident in identifying its strengths and weaknesses and how to best leverage it in your day-to-day.
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When it comes to headlines, write them for humans not robots, and don’t always hyper-focus on keywords. “People respond to content that makes them feel or learn something” —@AnnaSbuttoni, #NESS23
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this community DELIVERS. 😍🩵 we hit 8,000 subscribers last night and beyond! thank you for your continued support. be sure to share for day 2 of #NESS23 !
Are you at #NESS23? Loving the insights and want more? Be sure to subscribe to @wtf_is_seo newsletter — we're 40 subs away from 8k! https://t.co/axPh36MATq
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I again asked today's #NESS23 panelists their #1 SEO tip for publishers and their answers were... @jes_scholz: Understand and optimize your presence in Knowledge Graph @AnnaSbuttoni: Encourage editorial to see SEO as a part of their process @JShehata: Build relationships
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