Today we released the December 2024 spam update. It may take up to 1 week to complete, and we'll post on the Google Search Status Dashboard when the rollout is done:

The Dec. 2024 core update is rolling out, and we expect it will complete in two weeks. If you're wondering why there's a core update this month after one last month, we have different core systems we're always improving. This past blog post explains more:

Today we released the November 2024 core update. We'll add it to our ranking release history page in the near future and update when the rollout is complete. For more on core updates: https://t.co/43pVoYH8k7

There's a lot to unpack based on the event. First, a new search ranking update is coming soon. But that won't take any of the publisher feedback into account obviously (it's too soon). So a big heads-up that an algo update will be rolling out soon. I'm assuming a broad core

Really engaging and interesting conference as always #Ness2024. It so interesting to get different opinions from different types of publishers. Don't optimise for Discover, Do optimise for Discover, Don't open access to AI bots, Do open access to AI bots. There's always nuance

Today we released the August 2024 core update. It continues our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search. https://t.co/T6Qt0JUoWt

I know that Google is trying to promote UGC and forums for search results, but spammers be spamming and very poor results are appearing on search @searchliaison

We’ve launched a new “Web” filter that shows only text-based links, just like you might filter to show other types of results, such as images or videos. The filter appears on the top of the results page alongside other filters or as part of the “More” option, rolling out today

The March 2024 core update is complete, having ended on April 19. The ranking feedback form is now ready at https://t.co/EiM7C8PtaS and will remain open through May 31. We’ve also updated our Debugging drops in Google Search traffic help page here:

Planning day 2 of #brightonseo talks but getting distracted by breakfast

Looking forward to @brightonseo tomorrow. LMK if you're there, I'll probably be at the main stage most of the day. I still haven't got a ticket email though...

Good luck to all writers and editors working hard this #BlackFriday to highlight good deals for people. First year I'm not covering it in a decade. Remember, not everything is a deal just because there's a big % reduction. That's often total BS.

Noticed a big drop in core web vitals URLs across dozens of disparate domains I have access to. This isn’t good drops and poor goes up. They have just reduced by up to 50%. Has anyone else noticed this or knows why it’s happening? @rustybrick this is just one example

Our generative AI experiment in Search gets its largest international expansion yet. We've opened up access to 120+ countries and territories, and added support in Spanish, Portuguese, Korean and Indonesian. Learn more ↓

@OpenAI If "Browsing with Bing" isn't showing up for you, open up ChatGPT on your phone and go into settings -> new features, and make sure it's enabled there. Then when you log in on desktop it should show up as a dropdown.

Big news

I wish Windows was better at identifying and handling failing hardware. Dodgy secondary drives making your PC unusable shouldn't be a thing in 2023.

Looking forward to #NESS23, a great SEO event specialising in news and editorial. Find out more @NewsSEO_ https://t.co/zoW7P2a8d8

This Prime Day deal is so good I bought it myself. Save £40 on 2nd Gen AirPod Pro

Google's @searchliaison detailed its guidance for content syndication partners and Google SEO https://t.co/bm9LlgzBou with data from @JShehata