#AdTech headline prediction for January. Multiple large publishers announce partnerships with TTDs #OpenAds

This week in #adtech

@PeterBCunha

@ChrisHarihar

@UofDigital @Therran @JeremyBloomHere @LaDouglass @airgups23 @Myles_Younger Sorry but it had to be done:

How are we feeling about AIs impact on Adtech in 2026?

And there it is …

@aripap @tv_scientific

If a bid duplicates and no one measures the outcome, did it drive performance?

@BradAT

@BradAT Apparently some pubs are seeing 25% adjustments in spend if they don't integrate and/or engage in public spats with their CEO

@BradAT Govt needs to intervene and compell google to split their ai crawler from their search crawler

Ask any gym buff—or performance marketer—what their strongest motivator is and they'll most likely say: seeing real results. 💪 Want no pain, all the gain for your #campaignperformance? Let's get those marketing muscles flexing! https://t.co/qs3pHF5wGD #DigitalRemedy #AdTechMemes

@AdtechMemes has entered the chat. Followed and following…

@BradAT

@tkawaja @aripap @Inghelbrecht @arthurquerou

@BradAT Definitely unrealistic

This is hilarious 😂

@AdtechMemes @BradAT It's the high and mighty altruism that makes it so cringe