Gary Preston
@garydpreston
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Founder & CEO of https://t.co/e1TNB2CPai and https://t.co/EF93ovzQVO - Sold AnswerThePublic in 2022.
Brighton
Joined May 2009
Leads. Donations. Sales. Stock Price. Employee satisfaction. Staff retention. You know. Real Impact. Public relations can impact metrics that matter. But showcasing that in one page is hard. We want to try and change that. Introducing a new free tool
coverageimpact.com
Helping PR professionals to start credible conversations about the impact of their work.
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RT @PRisUs: Love @coveragebook to make a "brag book" of ALL the coverage garnered this year for each client. They love it, too! . (And no,….
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RT @coveragebook: Got a coverage report with millions (or billions!) of eyeballs? 👀 Wait—read this before you hit send! .
resolution.coveragebook.com
Many of you have laughed at the start of our ad, where Fran tries to explain how their PR campaign reached 12 billion eyeballs (check it out here if you haven’t seen it). Joking aside, have you ever...
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Just shipped some pretty sweet updates to our CoverageImpact free tool project. 1. You can now graph data by day/week/month. Some of those longer term examples were looking pretty mad with daily as the only option. Fixed now. 2. The support for coverage data imported from the
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RT @amyirvine322: A couple of weeks ago I posted 50 tools and websites that are INVALUABLE to digital PRs 💡. I've expanded this list to SIX….
digitaloft.co.uk
Here's a round up of 60 free and paid for digital PR tools that we recommend using!
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RT @coveragebook: 🎉 "That is so awesome. I didn’t even know this Coverage Vault feature existed!" Learn how the hidden gem of @CoverageBook….
resolution.coveragebook.com
“That is so awesome. I didn’t even know this Coverage Vault feature existed and I’ve been a customer for years!” No exaggeration. That’s the third comment from recent customer training calls where...
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RT @amyirvine322: 50 tools and websites which are invaluable to digital PRs!!. I’ve split them into the following categories:.🔗Outreach.📊Re….
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Does your coverage correlate with a metric CEO's and decision makers care about? . I'd love to see more PR professionals attempting to show the impact of their work over time. Looking beyond reporting on just audience numbers, article level views, DA and links. Watch
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RT @asmartbear: Why would someone make a simple thing, complex, on purpose?. 1. Consulting $$$ — if it's not inscrutable, I couldn’t charge….
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RT @PRisUs: TOMORROW-6/6 @ noon ET- join @garydpreston of @coveragebook & me as we discuss measurement in PR & comms. If just the thought….
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Looking forward to this. It's 6th June tomorrow at noon ET.
On the next episode of PR Explored, we're talking measurement. How can we in public relations/comms embrace measuring the success of our efforts? . Join us May 6 at noon ET: .PR Explored with guest @garydpreston of @coveragebook .#PRTips.
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RT @andycroll: Looking for a Rubyist (probably mid-level) to do four/six weeks of CSV parsing & importing work, starting ASAP, on a Rails p….
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RT @PRisUs: On the next PR Explored, guest @garydpreston, founder & CEO of @coveragebook, will join me to discuss what can be a challenge f….
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RT @PRisUs: When you do PR, it’s not about paying for MORE tools but the RIGHT tools. Some of the tools I believe in that I mentioned i….
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RT @PRisUs: @garydpreston @coveragebook Thank you so much, Gary!! . My clients are always wow'ed when I send them a CoverageBook summary 😊….
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RT @PRisUs: I'm not one for STS (shiny tool syndrome) but I will say - clients LOVE @coveragebook reports. That's one tool that's worth i….
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RT @BulldogReporter: Proving PR’s impact: New study finds most PR pros can't prove their work helps their business or client (@coveragebook….
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Lots of cool advice and posts about why PR pros should start thinking about communicating the impact of their work. i.e. linking it to leads, sales, traffic, search trends etc. I don't think anybody would disagree. But expert advice is super light on how to actually communicate
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"Now it is early days, but I think we are looking at a reach of potentially. 12 BILLION eyeballs." . Was overjoyed to hear that experts like @stuartbruce use this bit of our video in #PRmeasurement training classes :)
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