Michelle Garrett | B2B PR Consultant/Writer
@PRisUs
Followers
43,284
Following
15,110
Media
38,002
Statuses
124,696
Public relations consultant 📰 Freelance writer ✍️ Author - B2B PR That Gets Results 📖 B2B, Manufacturing, Tech 🤓 PR Explored & #FreelanceChat host🎙
Columbus, OH
Joined April 2009
Don't wanna be here?
Send us removal request.
Explore trending content on Musk Viewer
Mother's Day
• 1882595 Tweets
#GrandConcertENGLOTinNYC
• 163652 Tweets
Racing
• 60154 Tweets
Pacers
• 45891 Tweets
Vitória
• 40384 Tweets
Bahia
• 27792 Tweets
Romero
• 26125 Tweets
雨の月曜日
• 25635 Tweets
Bruins
• 18595 Tweets
Costas
• 18532 Tweets
Jamal Murray
• 17650 Tweets
Fabra
• 16496 Tweets
Bennett
• 16454 Tweets
Panthers
• 15986 Tweets
Medina
• 14992 Tweets
Belgrano
• 14473 Tweets
Cristal
• 13077 Tweets
Payet
• 11262 Tweets
Pinned Tweet
ICYMI: I wrote a BOOK! 😲
B2B PR That Gets Results is available now - but who is it for? 🤔
✅ Small marketing teams (as small as a team of one)
✅ Small B2B companies (< 500 employees)
✅ PR/comms pros looking for a refresher or tips
✅ Anyone looking for *practical* PR advice
0
6
27
Today's PR tip: If someone is kind enough to include you in their article, podcast or blog post, you should share it on your social media channels, tagging and thanking them.
I often refer to it as “publicizing your PR.”
Why is this important?
1/4
#PRTips
25
73
543
When I'm honest with potential PR clients about not "guaranteeing" media coverage, I may lose some opportunities.
But I'd rather be truthful upfront than promising something NO ONE can guarantee.
Guaranteed coverage = paid media.
#PRTips
47
61
514
Has anyone started
#PRTwitter
yet?
If not, let's do it!
Introduce yourself - tell us what you do, what industries you work in, etc.
213
49
413
It’s REAL - and it’s SPECTACULAR 🙌
86
25
384
There is no peace as a freelancer. 😣
Either you're freaking out because you don't think you have enough work - or you're panicking about how you're going to get the work you do have done.
#freelancelife
36
38
365
Friend (also in comms) was just saying - "Well, of course, you're an overthinker. You work in PR - where you HAVE to think through every potential angle & outcome."
That tracks.
19
50
322
Yes - there are a lot of social media platforms.
No - you do not have to be on them all.
19
39
312
I have an announcement I'd like to share. I applied months ago to start a Twitter community for
#FreelanceChat
- and yesterday I got the green light! It is HAPPENING!
84
19
303
3
41
274
Drum roll, please - I wrote a BOOK! 🙌
"B2B PR That Gets Results" will be available via major retailers in Q1 of 2024.
It's long been a goal of mine to write a book so I'm pretty excited to be able to add "author" to my resume. 😊
To learn more, visit b2bprbook dot com
#B2BPR
63
29
276
How can you work in PR - and NOT be on Twitter?
42
15
273
Sushi. Prosecco. Cake. I’d say that’s a pretty good birthday. Thanks for all the bday wishes! 🥳🎂🍾 🍣
88
1
246
How many times recently have you started typing a post, then thought, “Nah...”
50
12
245
Can't stress this enough - you never know who is seeing what you tweet.
Just got off the phone with someone who saw one of my tweets, thought I might be available & called me with a project.
"Your tweet prompted the call." ☺️
18
13
247
Word on the street is that someone is having a birthday tomorrow! 🥳🍾🎂🎈
79
1
246
Once again, PR is NOT about who you know.
Just because you may have a relationship with a journalist, that does NOT mean they will automatically run your clients' news & stories.
The bottom line? It needs to be a compelling, timely story-that's a fit for their audience.
#PRTips
16
45
242
Remember - the best compliment you can give a freelancer is a referral.
6
80
234
Knew it was getting close - I just hit 30K followers. 🥳
58
1
230
Preparing to be on a panel of PR/comms pros next week talking about ChatGPT and what it means for our profession.
I'd love to hear your top concerns/thoughts, fellow pros.
68
21
228
Job post: We need a Content Writer who lives and breathes content creation.
Pay: $3-$6/hour
47
7
221
Rant: Please don't say anything takes "minutes."
I see people use terms like "PR in Minutes." "Marketing in Minutes." "SEO in Minutes." NO.
These things do not take minutes...well, OK, they take A LOT of minutes. Like hours. Weeks. Months. Years.
23
43
214
Just because I'm honest with potential
#PR
clients about not "guaranteeing" coverage-or that it might be tough to get them in the exact media they want right off the bat-I may lose some in the process. But I'd rather be truthful upfront than promise something no one can guarantee
29
26
215
My baby turns 16 today!
She inspires me EVERY day with wisdom beyond her years. 💕
Wishing Kate a VERY happy birthday! 🥳🎂🎉🎈🥰🎁
35
1
211
I still LOATHE content with NO date. I can't cite it. Who knows when it was written? This year? Last year? 10 years ago? 🤷♀️🤷♀️🤷♀️
#amresearching
30
6
213
If you're a business with no website - please get one.
Having a Facebook page is NOT the same as having a website.
#digitalmarketingtips
20
21
205
Freelance observation: I see things starting to pick up again.
It got a little quiet there for a couple months (which wasn't all bad for me as it allowed me to catch my breath a bit) but now it seems like people are looking for help again.
Hoping this is a good sign for us all.
30
12
204
My son wants to study Journalism. It can be a little irritating when people assume all you can do with a Journalism degree is work in the news business (as in they believe news jobs are going away). Clear writing indicates clear thinking - which will ALWAYS be needed.
34
8
196
Saw another freelance friend take a full-time role today. There's no shame in changing gears. Freelancing carries some uncertainty.
20
8
199
Do you ever come over to Twitter to check something - then forget what you come over to check? 🤔😆
38
8
192
"They want quick wins." 😒
EVERYONE wants quick wins. Alas, that's not how PR (or marketing) really works.
Better to spend your $ on ads if you want something fast.
15
30
194
Freelancers should embrace other freelancers - even if they do similar work.
Why?
Because you can't do ALL the projects. And because other freelancers can be a great source of support in so many ways.
#freelancetips
#freelancers
14
30
193
Thrilled to share that I've been invited to become a
@Grammarly
Ambassador!
Or Grammbassador, if you will. 😊
As an Ambassador, I'll have the opportunity to connect with other pros passionate about Grammarly & share best practices for using it.
More to come!
45
2
192
Imagine limiting views on the same site you’re trying to sell ads on 🤡
15
21
186
It’s a smart move to pause your automated posts right now.
10
25
186
So, Twitter is going to limit the number of DMs you can send (if you're not a Blue subscriber) - AND not allow you to send a DM to anyone who doesn't follow you. I know that some reporters invite you to pitch them via open DMs.
This is all just... bad.
31
31
185
Why is a press release always the go-to? I do believe there is a time and place for press releases - but always ask WHY.
WHY do you want to write a press release? What are you trying to accomplish?
Sometimes there are better ways to get your message out.
#PRtips
33
22
184
Remember: You need to actually WRITE to get better at writing.
23
24
178
Whenever I get a draft back from a client with NO changes, I'm always a little suspicious. 🧐
Did they even read it?
24
5
181
Potential PR client who says, "We know this isn't a quick fix - our expectations are that we have to stick with it for it a while" - is speaking my love language. 😍
16
8
177
This is how you do it. 💥
Press sec. Psaki repeatedly pushes back on a reporter who claims "there's a growing perception that this is really just the third term of Pres. Obama."
"Who's saying that?"
430
224
2K
23
16
176
The truth is - some companies aren't ready for PR.
They need to have their 💩 together - or at least be willing to allow you to help them in getting it together - before they can roll out an effective public relations program.
14
21
176
I can't say how much I appreciate a journalist who replies - even if to say, "This isn't a fit right now - but I will keep it in mind for future stories." 🙏🙌
14
15
175
How to help your freelance friends:
1) Keep them in mind for referrals when you learn of someone who could use their help
2) Follow them on social media. Share & like their posts
3) If you know their work, write a Google review or LinkedIn recommendation
What else, freelancers?
16
63
173
I can't say how much I appreciate editors and journalists who get back to me. 🙏🙏🙏
9
14
167
When you have clients who make NO edits at all - do you ever wonder if they even read what you wrote? 🙃
#amwriting
31
4
168
Daughter went on first job interview - and GOT THE JOB! She's so excited to have her first real part-time job (other than baby/pet sitting & tutoring). 😊😊😊
18
0
167
If you're invited to be part of something - a blog post or article, a podcast, a show - help the author/creator promote it.
I'm always amazed when people don't share, tagging & thanking that person.
23
23
164
If you're quoted in an article or invited to be a guest on a podcast, it's good form (& benefits your personal brand) to share it.
11
14
165
We need a 3-day weekend. EVERY week.
12
8
162
If you're a PR freelancer/consultant looking for work right now, I recommend checking with agencies.
There seem to be A LOT of agencies needing help right now due to increased demand for their services. They can't hire fast enough to meet the demand.
#freelancePR
13
27
160
Reminder: good freelance talent can be hard to find.
As much as you are auditioning freelancers - we are also auditioning YOU as a client.
If you're disengaged, overly critical, ignore our input, are disorganized, pay late - we may decide to move on.
7
31
158
ICYMI, HARO exists no longer.
Via
@petershankman
today: "...raise a glass to Help a Reporter Out this weekend. It changed the journalism & PR game forever & that's something I'm really, really proud of."
He SHOULD be proud-not sure there will ever be anything like it again. 🥂
22
21
159
You know what's fun? Working with clients that trust you. 😌
17
15
152
An author working on a book about PR was just interviewing me about my career path. Heard myself repeatedly mention the importance of writing. What skill is important? Writing. What advice do you have? Work on your writing. What’s gonna be important in the future of PR? Writing.
17
18
156
If you haven't tweeted since 2017, maybe don't include your Twitter feed on your site...
22
12
155
Nothing like a little rejection to keep you humble.
Got turned down for a speaking opp - and for a project I really wanted.
It happens.
#OnwardAndUpward
30
2
153
Bless those who don't turn on video for every Zoom call. 🙏
11
13
152
Trying to save space when writing tweets? One of the best words to cut is the word "that."
#writingtips
20
9
154
I'm _really_ trying to like LinkedIn more, but gosh, it gives me the icks. 😣
52
1
151
Using acronyms? PLEASE spell them out on the first reference.
People don't know what you're talking about. 😩
#writingtips
9
17
149
No one wants to hear this but it needs to be said-media outreach/PR takes TIME.
If you talk to PR agencies or pros who AREN'T telling you this-they're not being upfront with you.
You may get lucky out of the gate-but if you don't-hang in there.
Consistency wins the race.
14
41
146
Subject line from a sales email this morning: "I tried to connect with you through many numbers of methods" - yes, you did. And, if I had wanted to connect with you through ANY of those methods, you certainly would've heard back from me by now. 😒
22
3
145
PR is more than link building. Period.
9
22
144
I know Twitter will never be the same - & that it may go away entirely - but I will be *forever* grateful for the friends I've made here. They make EVERY day better. 🙏🥰
15
5
144
So, yesterday I had a setback with PR efforts for a client. 😔
After throwing myself a little pity party, I dusted myself off and started back at it again.
It's not the setbacks - it's how you handle them.
18
3
146
Don't be that person who only contacts someone when you need something...
8
21
142
Once again, I put off a task I was dreading.
When I tackled it today, it really wasn't that bad.
Lesson? That thing you've been putting off? Just get started.
24
12
144
There’s only one thing I think of when I see “POS” - & it’s not point of sale 😬
35
4
144
Reminder: PR can take a little time.
Just heard back from a journalist about a story I pitched before the holidays.
#PRtips
#mediarelations
#earnedmedia
11
14
142
Other consultants and agencies in your field _aren't_ your competition.
They can, in fact, be an excellent source of referrals and camaraderie.
#consultingtips
11
21
142
I look forward to the day when talent matters more than location.
Chatting with a super talented friend who's struggling to find a remote role. 😕
27
11
137
Most important piece of social media advice I live by is - don’t try to do ALL the platforms. Pick one or two & do them well.
5
18
139
Myth that needs to go away: Other freelancers are your competition. Just the opposite, in fact.
I’ll never forget when I moved back to Columbus. I asked some local PR pros out for coffee. One responded, "Why would I meet with you? You’re my competition." 😧
27
10
139
OK, this client gets a gold star.
"There were minimal edits, and I just took care of them myself."
10
3
140
Have I mentioned how much I LOVE Gmail's schedule send feature? 😍
27
4
139
Thinking about starting a list of
#PR
freelancers/consultants. Sometimes folks contact me needing help that falls outside my area of expertise, & I'd like to have a list of other PR pros to potentially refer them to. Reply if you'd like to be included.
#freelancePR
#PRconsulting
77
8
137
You know how you sometimes have a gut feeling about something seeming weird and not right?
It often turns out that that thing is...weird and not right.
19
10
137
When someone asks me what the most important skill/quality in PR is, I often answer writing - but I think I may change my answer to - ethics.
Without ethics, there can be no trust. Without trust, we as PR pros haven't got much to build on.
7
23
134
I'm telling you, you _never_ know who is paying attention.
People get in touch out of the blue saying - "I've heard about you & your work for ages" - but I never knew until they got in touch.
Stay out there - & when a need that's a fit arises, you'll be top of mind.
8
16
135
Why would you hire a firm that doesn’t do social media for itself to do your social media? 🤔
26
5
134
One of the best things about freelancing is being able to rearrange your day on the fly.
Not feeling inspired at the moment? Move your workout earlier in the day.
Got a lot accomplished in the a.m. & want to take off early? Do it.
#FreelanceLife
13
12
133
Yes, I work with "boring" B2B companies - but - I don't find them boring at all. 😌
My manufacturing, industrial and tech clients are doing some pretty interesting stuff - and I LOVE to pitch it to trade publications & other media who are looking for good stories.
27
0
134