Kevin Evers
@eve_ers
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Author of There’s Nothing Like This: The Strategic Genius of Taylor Swift. HBR editor. Former co-host of HBR’s Family Management podcast.
Boston, MA
Joined November 2020
Taylor Swift is uncool — and unstoppable, writes @eve_ers. https://t.co/MAW9OJi5xa
bostonglobe.com
Her earnestness and focus on fans have become her greatest strengths.
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📰| Harvard Business Review studied Taylor Swift’s successful business mindset: “Swift’s edge comes from “productive paranoia,” disciplined pivots, and a willingness to change direction before the market forces it, keeping momentum across genres and eras”
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It’s hard to recall a time when Taylor Swift wasn’t topping charts and bringing home Grammys. But her success was far from a sure bet. @eve_ers @HarvardBiz
airmail.news
Industry insiders doubted whether anyone would care about a 16-year-old girl’s musings about boys and breakups. They were wrong.
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Monocle on Saturday: @VinnyMcAv and @georginagodwin on Trump’s threat to abandon Ukraine, robots running a half-marathon and a new colour is discovered. Plus: Monocle’s Monica Lillis speaks to @eve_ers about the strategic genius of Taylor Swift https://t.co/iS782HeCxz
monocle.com
Journalist Vincent McAviney joins Georgina Godwin to discuss Washington’s threat to abandon Ukraine, life on the UK’s nuclear submarines and...
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Love this interview with @eve_ers! As a non-Swiftie, this book does a great job outlining *why* Taylor is as big as she is. Give it a read if you can!
How Taylor Swift ‘Broke Through Stereotypes’ to Build Her Billion-Dollar Brand (Exclusive) via @usweekly. Read @antonio_ferme's interview with "There's Nothing Like This" author @eve_ers: https://t.co/E7wL20WEkf
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How Taylor Swift ‘Broke Through Stereotypes’ to Build Her Billion-Dollar Brand (Exclusive) via @usweekly. Read @antonio_ferme's interview with "There's Nothing Like This" author @eve_ers: https://t.co/E7wL20WEkf
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RT @booksoftitans: We have with Kevin Evers (@eve_ers) coming to Landmark Booksellers next week on Thursday, April 24th at 6pm. Kevin is s…
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Harvard Business Review book dives into strategic genius of #TaylorSwift. @USAToday @bryanwesttv feature on the new book #TheresNothingLikeThis: The Strategic Genius of Taylor Swift by @HarvardBiz editor @eve_ers. @taylorswift13 @TSwiftFTC
https://t.co/cvLYYNUTvB via @usatoday
usatoday.com
Kevin Evers documents how Taylor Swift kept rising to the top as she switched genres, bounced back from public cancellation and rerecorded her music.
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Have you ever wondered how Taylor Swift hit it so big without the wow factors that we tend to associate with superstars? I have answers in this new piece for @FortuneMagazine.
fortune.com
Taylor Swift has built one of the world’s most resilient brands and it’s not by chance—she’s a masterful business strategist.
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Explore Taylor Swift's Amazing Career in this @peoplemag exclusive on the book #TheresNothingLikeThis: The Strategic Genius of #TaylorSwift by @eve_ers from @HarvardBiz Review Press, forthcoming this April. @taylorswift13 @swifferupdates @taylornation13
people.com
A new book titled 'There's Nothing Like This: The Strategic Genius of Taylor Swift' analyzing Taylor Swift’s methodical rise to success is being released on April 8, PEOPLE can exclusively reveal.
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No longer on X. Follow me on Instagram (there_is_nothing_like_this) and LinkedIn.
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Did Elon take over Ticketmaster, too? Trying to win Dad of the Year by scoring Taylor Swift tickets and it’s a catastrophe.
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Nooooooooo. For whatever reason, I always picture someone talking and using air quotes when I see quotation marks used like this.
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This is a perfect response to a dumb criticism.
Jane Campion responds to Sam Elliott's #ThePowerOfTheDog comments: "I'm sorry, he was being a little bit of a B-I-T-C-H. He's not a cowboy; he's an actor. The West is a mythic space and there's a lot of room on the range. I think it's a little bit sexist." https://t.co/I32wQ8lCiF
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This is, by far, a peak example of dramatic irony—when the “audience”knows something but the characters do not.
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I’m reading the excellent oral history of Mad Max: Fury Road by @kylebuchanan and one tidbit that jumped out at me: at one point, George Miller considered Eminem for the role of Max?!
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The first rule of selling out to the Saudis is don’t talk about selling out to the Saudis.
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A thousand times this. Receiving amazing and unforgettable pitches are my favorite moments as an editor. Exhilarating to win; heartbreaking to lose.
Yes, we should thank the authors but we should first thank the agents who write STELLAR pitches and makes us want to read their submissions IMMEDIATELY. Like, seriously drop everything! I want to share the acquisitions that hooked me, but first I need to ask for permission...
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Imagine staring at a blank email window, thinking, how do I tell my author that we need to move their pub date because all copies of their book were literally lost at sea? I think I’d go with the direct approach— lost at sea in the subject line. What a time.
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