escherman
@escherman
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Twitter home of digital marketing consultancy escherman
Richmond
Joined October 2008
LinkedIn gets physical - debuts Events hub for people to plan in-person networking events – TechCrunch https://t.co/75ZYfgkwqz
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The Hard Truth - Clicks Will Only Get More Expensive and Harder to Get (With Data to Prove it) https://t.co/DvAXDIJAkR
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Droidward and Botstein can’t do it all, but AI-enhanced journalism offers a glimpse of the next knowledge economy https://t.co/iM9AnwghJ5
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Daily Mail SEO says site lost big after June Google update, asks community for help https://t.co/wrXBSZo993
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Sobering reality for news outlets: Your readers are somewhere else 99% of the time https://t.co/Y82rUAXgUe
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Report: Measuring PR’s value remains communicators’ top challenge https://t.co/lKzR6s4ROI
@muckrack "41% of PR pros use phone calls to reach journalists. But only 2% of journalists like to be pitched through phone calls, with the same amount preferring pitches via Twitter."
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Big brands turn to TikTok for 'cut-price' influencer marketing campaigns https://t.co/H5xgCB3tHO
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Social networks put your privacy at risk, even when you don’t have an account https://t.co/BKcWNonhqh "Machine-learning algorithms were able to predict what word a Twitter user was most likely to write next based on their previous Tweets and interactions with up to 64% accuracy"
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'Measuring PR to the pipeline is not about recreating the wheel' - Cision global CEO Kevin Akeroyd
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The Future of SEO Has Never Been Clearer (nor more ignored) https://t.co/5PMF8dtDcP > "monitoring SERPs and the link graph will only grow in importance as Google removes the traffic websites earn from their results" Wise words from @randfish
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Fake, misleading social media posts exploding globally, Oxford study finds https://t.co/ZxPskp8J2U “Social media manipulation is big business,” the study said. “We estimate that tens of millions of dollars are being spent on social media manipulation campaigns."
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Facebook Suspends Analytics Firm on Concerns About Sharing of Public User-Data https://t.co/FT4yJlfxrq > I'd missed this - @CrimsonHexagon is high profile and widely used social media tracking tool - will others fall foul of FB too?
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The dark age of soulless sans-serif logos is coming to an end https://t.co/vDoQFh1uS0 "The more humanist quality of some serif fonts are playing directly to a generation looking to find personal value and worth, or a warm place to feel comfort."
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