Emmy Liederman
@emmyliederman
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creator marketing news @hashtagpaid // former reporter @adweek she/her [email protected]
Joined February 2014
I hate gay halloween what do you mean you're the M&M's Pride Tweet from June 28, 2015
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Social platforms are premium hubs for mindlessness and brain rot, but students are now also using TikTok to finish their homework and apply to college. Here's how schools are taking note📓: https://t.co/IhJhG8FogY
hashtagpaid.com
By combining academia and entertainment, education marketers are breaking through new territory
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The creator economy comes with unavoidable friction over labels—specifically, who is a creator, who is an influencer and whether that distinction actually matters. Are these title options helpful career indicators or a subtle ranking of skillsets? https://t.co/PwAVDGVmAd
adweek.com
The debate stems from a rejection of early internet culture.
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When marketers look for a common thread between diverse Hispanic and Latinx communities, they can perpetuate generic and sometimes offensive narratives that fail to drive meaningful conversation. https://t.co/c6YGO2lDIj
adweek.com
Marketers can swap lazy translations and mediocre creative for meaningful engagement.
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🎙️ @AdweekPodcasts | In the latest episode, hosts@luzcorona_ and @emmyliederman are joined by Utendahl Creative's Madison Utendahl who shares her personal experience with mental and physical burnout in the advertising world.
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While some agencies fear that recognizing the efforts of junior talent on a campaign could position them to be poached by competitors, many argue that giving them such opportunities will only foster more loyalty. https://t.co/14aMCdwFGY
adweek.com
Talent works to establish visibility while navigating agency politics.
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I'm looking to chat with junior advertising creatives on claiming credit and building a personal brand when agency politics fail to encourage talent visibility. I'm happy to chat on background. DM or email me!
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While marketers often consider community building an effort within their own consumer base, @Aerie wants to challenge that method by creating a shared experience that promotes other brands🛒🍃 https://t.co/Z1o71gecWS
adweek.com
The clothier is banking on the value of shared space to build community.
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Conditional audience relationships and isolating work flows can compromise creator mental health—something that brands and agencies must prioritize if they care about the industry’s sustainability. https://t.co/BAifBUvHX6
adweek.com
Recognizing the limitations of conditional relationships breeds industry longevity
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I spoke to six former students and five instructors at Chicago @PortfolioSchool, who allege that executive director Jeff Epstein has been dodging refund inquiries and tax form requests since January, when the winter quarter was set to start. https://t.co/rXZD3m9vJf
adweek.com
The controversy is just the latest as the relevance of portfolio schools comes into question.
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When leaders treat coming out as an isolated and inconsequential request for tolerance, they ignore the ongoing realities of being queer at work, an existence that can come with both discomfort and personal power. https://t.co/RZabrfdC2z
adweek.com
LGBTQ+ leaders say employers must do more to make coming out at work feasible.
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GO @emmyliederman!!!
🌟 Adweek's latest issue honors this year's #Creative100 🌟 On the cover, we highlight the talented @KekePalmer who talks about the creative process, artistic ownership and purpose-driven ambition. Read the full interview by @emmyliederman: https://t.co/F8fRRIlON1
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Trina Roffino of @wearetma_agency has always rejected the notion that life unfolds in neatly-packaged pieces. But after losing her husband unexpectedly in 2018, mobilizing that mantra became even more pressing. https://t.co/PpSWky5M7P
adweek.com
The agency CEO navigates bereavement with a new perspective on prioritization.
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In this session,@Snapchat's @Rajni_Jacques and creator, @alyssamckayfr as they share insights on how brands can tap into the potential of realness through collaborations with creators. #SMW
https://t.co/ycL5xIXPqu
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Join @Linktree_'s @Larakate and @lallimusic, for a conversation on effective marketing on a chaotic and fragmented internet. #SMW
https://t.co/ycL5xIXPqu
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While brand leaders have been conditioned to view an influencer marketing strategy as a business imperative, younger generations are reconsidering social media usage and working to develop more individualized preferences beyond affiliate recommendations🛍️ https://t.co/mtdAVx7vjK
adweek.com
For some marketers, banking on digital touch points and affiliate praise is a shortsighted strategy.
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The campaign was motivated by homelessness reaching the highest levels since the Great Depression, but to get people to actually pause during their morning commutes, @BOMBAS wanted to offer a narrative that turns distant concern into urgent empathy. https://t.co/HLqkSWsC3I
adweek.com
The brand wants to shock commuters by reframing homelessness as a feasible reality
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I spoke with @Leahtommi on why brands should swap sustainability guilt-tripping for solutions-based messaging that is anchored in climate optimism ♻️🍃 https://t.co/rtbrtUB2lJ
adweek.com
The Adweek 2023 Sustainability Honoree’s advocacy replaces fear-based tactics with ‘climate optimism.’
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