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Emmy Liederman Profile
Emmy Liederman

@emmyliederman

Followers
3K
Following
4K
Media
44
Statuses
623

creator marketing news @hashtagpaid // former reporter @adweek she/her [email protected]

Joined February 2014
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@emmyliederman
Emmy Liederman
1 year
I hate gay halloween what do you mean you're the M&M's Pride Tweet from June 28, 2015
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@emmyliederman
Emmy Liederman
1 year
Social platforms are premium hubs for mindlessness and brain rot, but students are now also using TikTok to finish their homework and apply to college. Here's how schools are taking note📓: https://t.co/IhJhG8FogY
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hashtagpaid.com
By combining academia and entertainment, education marketers are breaking through new territory
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@emmyliederman
Emmy Liederman
2 years
The creator economy comes with unavoidable friction over labels—specifically, who is a creator, who is an influencer and whether that distinction actually matters. Are these title options helpful career indicators or a subtle ranking of skillsets? https://t.co/PwAVDGVmAd
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adweek.com
The debate stems from a rejection of early internet culture.
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@emmyliederman
Emmy Liederman
2 years
When marketers look for a common thread between diverse Hispanic and Latinx communities, they can perpetuate generic and sometimes offensive narratives that fail to drive meaningful conversation. https://t.co/c6YGO2lDIj
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adweek.com
Marketers can swap lazy translations and mediocre creative for meaningful engagement.
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@Adweek
ADWEEK
2 years
🎙️ @AdweekPodcasts | In the latest episode, hosts@luzcorona_ and @emmyliederman are joined by Utendahl Creative's Madison Utendahl who shares her personal experience with mental and physical burnout in the advertising world.
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@emmyliederman
Emmy Liederman
2 years
While some agencies fear that recognizing the efforts of junior talent on a campaign could position them to be poached by competitors, many argue that giving them such opportunities will only foster more loyalty. https://t.co/14aMCdwFGY
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adweek.com
Talent works to establish visibility while navigating agency politics.
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@emmyliederman
Emmy Liederman
2 years
I'm looking to chat with junior advertising creatives on claiming credit and building a personal brand when agency politics fail to encourage talent visibility. I'm happy to chat on background. DM or email me!
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@emmyliederman
Emmy Liederman
2 years
While marketers often consider community building an effort within their own consumer base, @Aerie wants to challenge that method by creating a shared experience that promotes other brands🛒🍃 https://t.co/Z1o71gecWS
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adweek.com
The clothier is banking on the value of shared space to build community.
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@emmyliederman
Emmy Liederman
2 years
Conditional audience relationships and isolating work flows can compromise creator mental health—something that brands and agencies must prioritize if they care about the industry’s sustainability. https://t.co/BAifBUvHX6
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adweek.com
Recognizing the limitations of conditional relationships breeds industry longevity
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@emmyliederman
Emmy Liederman
2 years
I spoke to six former students and five instructors at Chicago @PortfolioSchool, who allege that executive director Jeff Epstein has been dodging refund inquiries and tax form requests since January, when the winter quarter was set to start. https://t.co/rXZD3m9vJf
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adweek.com
The controversy is just the latest as the relevance of portfolio schools comes into question.
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@emmyliederman
Emmy Liederman
2 years
When leaders treat coming out as an isolated and inconsequential request for tolerance, they ignore the ongoing realities of being queer at work, an existence that can come with both discomfort and personal power. https://t.co/RZabrfdC2z
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adweek.com
LGBTQ+ leaders say employers must do more to make coming out at work feasible.
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@Adweek
ADWEEK
2 years
Cover star @KekePalmer with the latest issue of Adweek at #Cannes2023#AdweekAbroad
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@ShannonL_Miller
Shannon Miller
2 years
@Adweek
ADWEEK
2 years
🌟 Adweek's latest issue honors this year's #Creative100 🌟 On the cover, we highlight the talented @KekePalmer who talks about the creative process, artistic ownership and purpose-driven ambition. Read the full interview by @emmyliederman: https://t.co/F8fRRIlON1
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@emmyliederman
Emmy Liederman
2 years
Trina Roffino of @wearetma_agency has always rejected the notion that life unfolds in neatly-packaged pieces. But after losing her husband unexpectedly in 2018, mobilizing that mantra became even more pressing. https://t.co/PpSWky5M7P
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adweek.com
The agency CEO navigates bereavement with a new perspective on prioritization.
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@Adweek
ADWEEK
2 years
In this session,@Snapchat's @Rajni_Jacques and creator, @alyssamckayfr as they share insights on how brands can tap into the potential of realness through collaborations with creators. #SMW https://t.co/ycL5xIXPqu
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@Adweek
ADWEEK
2 years
Join @Linktree_'s @Larakate and @lallimusic, for a conversation on effective marketing on a chaotic and fragmented internet. #SMW https://t.co/ycL5xIXPqu
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@emmyliederman
Emmy Liederman
2 years
While brand leaders have been conditioned to view an influencer marketing strategy as a business imperative, younger generations are reconsidering social media usage and working to develop more individualized preferences beyond affiliate recommendations🛍️ https://t.co/mtdAVx7vjK
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adweek.com
For some marketers, banking on digital touch points and affiliate praise is a shortsighted strategy.
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@emmyliederman
Emmy Liederman
3 years
The campaign was motivated by homelessness reaching the highest levels since the Great Depression, but to get people to actually pause during their morning commutes, @BOMBAS wanted to offer a narrative that turns distant concern into urgent empathy. https://t.co/HLqkSWsC3I
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adweek.com
The brand wants to shock commuters by reframing homelessness as a feasible reality
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@emmyliederman
Emmy Liederman
3 years
I spoke with @Leahtommi on why brands should swap sustainability guilt-tripping for solutions-based messaging that is anchored in climate optimism ♻️🍃 https://t.co/rtbrtUB2lJ
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adweek.com
The Adweek 2023 Sustainability Honoree’s advocacy replaces fear-based tactics with ‘climate optimism.’
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