Emanuel de Bellis
@eman_debe
Followers
66
Following
114
Media
5
Statuses
47
Joined April 2022
#Pinterest's anti-social curation model is thriving, with 500M+ users and $3B in revenue. Popular with #GenZ, it offers an escape from selfie pressure. Are platforms focused on self-expression the future over traditional #socialmedia? https://t.co/OqzLo4RKUC
digitalfrontier.com
The mood board site has turned itself into an algorithmic shopping giant – and it’s got young people in a pin hold
0
1
1
🎓 Should you use AI in your products? Here’s when science says you should (or not) 👇
1
1
2
For more information, here's our @IJRMktg paper on how one-of-a-kindness can drive customer value:
0
0
1
Why be simply #unique if you can be one-of-a-kind instead? 🤔 Well, in some cases the difference is worth a staggering €50,000. 🤯 https://t.co/CX0XWTsVB6 Thanks for the fun conversation Marie!
ijrm-newsletter.com
Written by Marie Brand, PhD Candidate at WU Vienna Many companies offer customization options for their products. With Nike By You, instead of just grabbing a pair of shoes off the shelf, you get to...
1
0
0
Don't miss the virtual session at #AMAWinter related to the Journal of Interactive Marketing Call for Papers, "Intelligent Automation and Artificial Intelligence in Marketing." Register here: https://t.co/93QstRsNU0
@JochenWirtz #CfP #intelligentautomation #marketingresearch
5
1
3
🚨3-year postdoc position🚨 Work with us at @arc_mpib and @mpib_berlin on #NLP projects at the intersection of psychology, #AI, and scientometrics involving #LLMs and the large-scale analysis of publication records. Only a few more days to apply. Thank you for sharing!
2
14
27
#Algorithms are the drivers of many of today’s products. What consumers prefer in this growing branch of #AI-driven products is the central question in new research involving researchers from HSG. @eman_debe @wu_vienna @UniLuzern @Columbia_Biz
unisg.ch
Algorithms are the drivers of many of today’s products. What consumers prefer in this growing branch of AI-driven products is the central question in new research involving researchers from the...
0
1
3
Big shoutout to my co-authors @retohofstetter and @meetschmitt and especially to @clegg2melanie who was driving this project over several years! 🙌 #smartproducts #artificialintelligence #newtechnology
@HSGStGallen @AMA_CBSIG
0
0
0
In essence, the research reveals the consequences of revealing the “mind” of the #machine to consumers. Check out the open-access paper for more insights:
academic.oup.com
Abstract. Previous research has shown that consumers respond differently to decisions made by humans versus algorithms. Many tasks, however, are not perfor
1
0
3
But why? For products with a narrow range of outcomes, we prefer preprogrammed algorithms that are perceived as more #predictable. For products with a large range of outcomes (think of a voice assistant), we put a premium on #creativity and thus prefer adaptive algorithms. 🤖
1
0
0
Combining insights from #consumerresearch and #computerscience, we find that consumers generally prefer products with #adaptive #algorithms. However, preferences shift to preprogrammed algorithms for products that offer a limited range of outcomes, such as a smart lock. 🔒
1
0
0
The paper includes some cool figures, including an overview of different vocal features of conversational #AI agents and how they can be applied throughout the #customerjourney. Check out the paper (open access): https://t.co/zy6cfixLCB
@hildebrand_ch @whhampton
@HSGStGallen
journals.sagepub.com
Can AI-generated voices be designed to improve product and brand perceptions? Akin to human voices that evoke mental images in a listener even without visual cu...
0
0
1
In a new paper published at @JofInteractive, we show that a specific feature of artificial voices, namely the so-called vocal tract length, is a key property that #digitalmarketers should consider when advertising products.
1
0
1
Did you ever wonder how the voice of your #voiceassistant may shape how you perceive products and ads? 🔊
1
0
2
Not everyone wants to delegate their chores to #technology! https://t.co/8Ow4i3V7Ne
@ConversationUS @JofMarketing @HSGStGallen
theconversation.com
As more and more household chores become automated, research is showing that, for some people, this might not be what they want.
0
4
7
🚨 New paper in @NatureHumBehav 🚨 https://t.co/K5M74QljQw Training algorithms on revealed preferences - user behavior - teaches them a biased view of human preferences, with examples and potential solutions. w/@m_sendhil, naushan, @CassSunstein, kleinberg, @manish_raghavan, &
2
89
235
Not everyone wants to delegate their chores to #technology! https://t.co/8Ow4i3V7Ne
@ConversationUS @JofMarketing @HSGStGallen
theconversation.com
As more and more household chores become automated, research is showing that, for some people, this might not be what they want.
0
4
7
How do #ai, social robots or smartphones change our behaviour? And how do we in turn shape the development of these technologies through our use? Researchers at the Institute for #BehavioralScience & Technology are investigating these questions. @ClemensStachl
0
1
16