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RT @ama_journals: New Journal of Interactive Marketing article available: "Chatbots in Marketing: A Literature Review Using Morphological a….

RT @ama_journals: New Journal of Interactive Marketing article available: "Email Marketing as a Tool for Strategic Persuasion" . Read it he….

RT @ama_journals: The American Marketing Association is thrilled to announce the release of the first Journal of Interactive Marketing issu….

Read @s_bernritter, Annemijn C. Loermans, Anniek W. Eigenraam, & @peeterverlegh on why endorsements may not necessarily lead to inclusion of the brand into the self. Read their full article here #SocialMedia #BrandEndorsement

In the February issue, Juliana Moreira Batista, Lucia S. G. Barros, Fabricia V. Peixoto, & Delane Botelho examine the question of how brands should reply to negative responses to #BrandActivism, Read their research here

In their February issue article, @LaurenLabrecque, @erenimarkos, @mujyuksel, and Tracy A. Khan explore some #UnanticipatedConsquences of consumers posting negative comments, including increased brand engagement! Read here for more

In this issue, learn how online trolling is often an unintended consequence of interactions between human and non-human entities that are joined in the performance of trolling behavior. Read @MajaGolfPapez and @VeerOffTrack's article here.

In their article, Bianca Harms, Janny C. Hoekstra, & Tammo H. A. Bijmolt's research examines ways to increase younger audiences’ cognitive advertising literacy. Read their full article

In is month's #SpecialIssue edited by @chofack & @c_wiertz, Yashar Dehdashti, Aidin Namin, Brian Ratchford, & Lawrence Chonko examine the unanticipated consequences of promoting crowdfunded charitable campaigns on social media, including #slacktivism.

We are pleased to announce that the February special issue is available! Edited by @chofack and @c_wiertz , it focuses on the topic of the unanticipated consequences of interactive marketing. View the table of contents here

Happy New from the Journal of Interactive Marketing!

Read a summary of this month's feature article by Timothy J. Halloran and Richard J. Lutz, who show that there is tangible value from positive comments and little, if any, value derived from Likes. #JIM #InteractiveMarketing

This month's feature article by @TheBrandGuyTim and @GatorLutz answers the question as to whether individual Facebook digital consumer engagements (in the form of “Likes,” “Loves,” “Comments,” Etc.) predict sales or purchase frequency. Read it here #FREE

Wishing you and yours a healthy and meaningful holiday season from the Journal of Interactive Marketing. #HappyHolidays #JIM

In this month's feature article, @TheBrandGuyTim & @GatorLutz identify which types of social media engagements predict future purchase and which ones are virtually meaningless. #JIM #SocialMedia

Read this month's feature article by @TheBrandGuyTim and @GatorLutz about why some consumer social media engagements predict increased purchases while many are negligible.

During #IMRC2021 , Kerel Cooper, CMO at @LiveIntent and board member at Marketing EDGE, led a panel discussion about organizations using tech for social justice and marketing. #Marketing #Inclusion View the conversation here:

Together with @mktgEDGEorg, we are pleased to announce Prof. Sonja Gensler (Marketing Center Münster, at @WWU_Muenster) as co-editor-designate. Gensler will join Prof. Arvind Rangaswamy (@SmealCollege), in leading the journal. #announcement #NewEditor

Congratulations to @TheBrandGuyTim & @GatorLutz, the authors of this month's feature article. They show that some consumer social media engagements predict increased purchases while many are negligible. Read their article for #free!