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Jochen Wirtz Profile
Jochen Wirtz

@JochenWirtz

Followers
794
Following
776
Media
205
Statuses
483

I am passionate about #ServicesMarketing, #ServiceManagement, #Service, #CustomerService, #AI, #IntelligentAutomation, #ServiceRobots, and #Platforms

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Joined October 2009
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@JochenWirtz
Jochen Wirtz
10 days
๐Ÿ’กFor our Japanese readers โ€“ "Agentic Artificial Intelligence: Harnessing AI agents to reinvent business, work and life" is now published in Japanese. ๐ŸŒŸThe English version was recently named by Forbes as a "10 Must-Read Tech Books". https://t.co/H0mBwzlyyH
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researchgate.net
PDF | In a world where ChatGPT took us by storm, a far more powerful revolution is unfolding: AI Agents. This comprehensive guide on agentic AI offers a... | Find, read and cite all the research you...
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@JochenWirtz
Jochen Wirtz
11 days
We are thrilled that Forbes selected our book on Agentic AI as a "10 Must-Read Tech Books in 2025". Full list of recommended books: https://t.co/8vqjsqSCLQ. Get the book: https://t.co/eZlZ24xcVE
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@NUSBizSchool
NUS Business School
1 month
How will GenAI and service robots reshape customer experience? Join Prof @JochenWirtz to unpack the promise of #LLMs, #LBMs and #agentic #AI in the service sector at our upcoming masterclass. Register now: https://t.co/OS9Sa3CkQg #NUSBusinessSchool #LeadingFromAsia
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@JochenWirtz
Jochen Wirtz
2 months
๐Ÿ“ขSERVSIG 2026 - the submission deadline is approaching fast - December 5, 2025! Join us in Braga, Portugal, from June 10 to 12 2026. SERVSIG is one of the globally leading conferences on service research. https://t.co/VYdwwJm20T
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servsig2026.eeg.uminho.pt
SERVSIG Conference Shaping the Future through Service: Transforming Individuals,Markets & Society 10th โ€“ 12th June 2026 University of MinhoBraga, Portugal The 14th SERVSIG Conference will take place...
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@JochenWirtz
Jochen Wirtz
3 months
I thrilled about this award! Thank you @NUSBizSchool for all the wonderful support I have received for my research!
@NUSBizSchool
NUS Business School
3 months
Congratulations to Professor @JochenWirtz @NUSBizSchool for being named among @Clarivate's list of Highly Cited Researchers 2025! A trailblazer in services marketing, Prof Wirtz's research is among the global top 1% by citation, exemplifying excellence and integrity, shaping
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@JochenWirtz
Jochen Wirtz
3 months
๐Ÿš€ Listen to my view of the future. We cover a wide range of topics that drive the innovation, prosperity and well-being of our economies. This interview was done by Keith Yap. https://t.co/OzHgnb5GUX
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@NUSBizSchool
NUS Business School
3 months
๐Ÿ’ก How will #AI reshape the $50 trillion service sector? Prof @JochenWirtz joins host @keithyap_1 to share how AI, automation, and service robots will redefine one of the worldโ€™s largest and fastest-evolving industries. From Singaporeโ€™s rise as a global services hub to the
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@JochenWirtz
Jochen Wirtz
4 months
Pemasaran Jasa Vol 2 is now available in Bahasa Indonesia! It is co-authored with Ezni Balqiah, Gita Gayatri, Yeshika Alversia and Elevita Yuliati. It is published by Mekar Cipta Lestari. See sampler:
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researchgate.net
PDF | This book is the Indonesian adaptation of Services Marketing: People, Technology, Strategy. Pemasaran Jasa: Manusia, Teknologi, Strategi adalah... | Find, read and cite all the research you...
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@JochenWirtz
Jochen Wirtz
4 months
For my friends in Indonesia โ€“ Services Marketing Part 1 is available in Bahasa Indonesia! Co-authored with T. Ezni Balqiah, Gita Gayatri, Yeshika Alversia & Elevita Yuliati. Publisher: Mekar Cipta Lestari.
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researchgate.net
PDF | This book is the Indonesian adaptation of Services Marketing: People, Technology, Strategy. Pemasaran Jasa: Manusia, Teknologi, Strategi adalah... | Find, read and cite all the research you...
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@JochenWirtz
Jochen Wirtz
8 months
๐Ÿš€What happens when GenAI-powered robots with their LLMs, LLBMs, Agentic AI & No-Code Programming work in physical service encounters? We advance that these robots will finally allow automation and scaling of service in F2F service settings. See -
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journals.sagepub.com
We explore the transformative impact of integrating generative artificial intelligence (GenAI) in the form of large language models (LLMs), large behavioral mod...
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@worldscientific
World Scientific
8 months
@BillGates: "Agents are (...) bringing about the biggest revolution in computing since we went from typing commands to tapping on icons." Agentic Artificial Intelligence by @pascal_bornet & @JochenWirtzโ€”Get your copy now at 25% off! Quote "BM25".
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@worldscientific
World Scientific
9 months
The comprehensive #textbook on #ServicesMarketing by @JochenWirtz & Christopher Lovelock โ€” packed with global case studies, a strong managerial focus, and rich teaching tools. A must-have for instructors and students. Get your copy at Amazon.
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@JochenWirtz
Jochen Wirtz
9 months
๐Ÿ“ข Do Consumers Prefer AI over Humans in Service Recovery? Our latest article examines how consumer preferences for AI vs. human agents shift depending on the service recovery situation - https://t.co/OZRhkUH1i5 #ServiceRobot #ServiceRecovery #ServiceFailure #ComplaintHandling
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researchgate.net
PDF | Purpose Companies must understand consumer responses to AI-provided services to ensure their effectiveness. This is especially important for... | Find, read and cite all the research you need...
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@JochenWirtz
Jochen Wirtz
9 months
Available online first - The Healthy Aging and Service Firms: The Promise of Smart Technologies. The paper is open source and can be downloaded. The PPT deck and additional resources are available โ€“ see links on the last page of the paper. https://t.co/k6d4dM18sg #HealthyAging
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researchgate.net
PDF | Purpose The world is getting older but healthier, making the over-65s healthy aging the only age-based growth segment in developed countries. This... | Find, read and cite all the research you...
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@JochenWirtz
Jochen Wirtz
9 months
๐Ÿš€ GenAI Meets Service Robots. What happens when GenAI-powered robots with their LLMs, LLBMs & agentic AI get into physical service encounters? We advance that these robots will finally allow automation and scaling of service in F2F service settings. https://t.co/9w2XBs6cFh
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@JochenWirtz
Jochen Wirtz
10 months
๐Ÿ—ฃ๏ธ"๐—œ๐—ณ ๐˜๐—ต๐—ฒ ๐˜๐—ฒ๐—ฐ๐—ต๐—ป๐—ผ๐—น๐—ผ๐—ด๐˜† ๐˜„๐—ผ๐—ฟ๐—ธ๐˜€, ๐—ถ๐˜€ ๐—ฎ๐˜ƒ๐—ฎ๐—ถ๐—น๐—ฎ๐—ฏ๐—น๐—ฒ ๐Ÿฎ๐Ÿฐ ๐—ฏ๐˜† ๐Ÿณ, ๐—ป๐—ผ ๐˜„๐—ฎ๐—ถ๐˜๐—ถ๐—ป๐—ด ๐˜๐—ถ๐—บ๐—ฒ, ๐˜ƒ๐—ถ๐—ฟ๐˜๐˜‚๐—ฎ๐—น๐—น๐˜† ๐—ณ๐—ฟ๐—ฒ๐—ฒ - ๐˜„๐—ต๐—ผ ๐˜„๐—ถ๐—น๐—น ๐—ด๐—ผ ๐˜๐—ผ ๐—ฎ ๐—ต๐˜‚๐—บ๐—ฎ๐—ป-๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ถ๐—ฑ๐—ฒ๐—ฑ ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ?" Listen to @LasseRindom and me -
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linkedin.com
Will we lose meaning and get more lazy with AI and new technology? Is a world of abundant choices and consumption options only a good thing? And what is it with Germans and digital transformation?..
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@JochenWirtz
Jochen Wirtz
10 months
๐Ÿš€Now published - What are the implications of implementing service robots? We present a lit review that identifies 6 categories of implications. Download the paper for free for the next 50 days -
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@JochenWirtz
Jochen Wirtz
10 months
Just out - Services Marketing in Spanish! Fundamentos del Marketing de Servicios, 2024, Pearson Educaciรณn Print ISBN 9786073260268, 6073260261 eText ISBN 9786073260268, 6073260261
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@JochenWirtz
Jochen Wirtz
10 months
๐Ÿ’กHow can you drive innovation in ecosystems, smart services while also promoting well-being and sustainability? Our answer: Continuous Value Shaping (CVS). See our latest article on CVS - https://t.co/NKKZf2lioL
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researchgate.net
PDF | Technological advancements and evolving value orientations reshape future value creation and pose new requirements for service innovation. While a... | Find, read and cite all the research you...
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