Jochen Wirtz
@JochenWirtz
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I am passionate about #ServicesMarketing, #ServiceManagement, #Service, #CustomerService, #AI, #IntelligentAutomation, #ServiceRobots, and #Platforms
Around the world
Joined October 2009
๐กFor our Japanese readers โ "Agentic Artificial Intelligence: Harnessing AI agents to reinvent business, work and life" is now published in Japanese. ๐The English version was recently named by Forbes as a "10 Must-Read Tech Books". https://t.co/H0mBwzlyyH
researchgate.net
PDF | In a world where ChatGPT took us by storm, a far more powerful revolution is unfolding: AI Agents. This comprehensive guide on agentic AI offers a... | Find, read and cite all the research you...
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We are thrilled that Forbes selected our book on Agentic AI as a "10 Must-Read Tech Books in 2025". Full list of recommended books: https://t.co/8vqjsqSCLQ. Get the book: https://t.co/eZlZ24xcVE
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How will GenAI and service robots reshape customer experience? Join Prof @JochenWirtz to unpack the promise of #LLMs, #LBMs and #agentic #AI in the service sector at our upcoming masterclass. Register now: https://t.co/OS9Sa3CkQg
#NUSBusinessSchool #LeadingFromAsia
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๐ขSERVSIG 2026 - the submission deadline is approaching fast - December 5, 2025! Join us in Braga, Portugal, from June 10 to 12 2026. SERVSIG is one of the globally leading conferences on service research. https://t.co/VYdwwJm20T
servsig2026.eeg.uminho.pt
SERVSIG Conference Shaping the Future through Service: Transforming Individuals,Markets & Society 10th โ 12th June 2026 University of MinhoBraga, Portugal The 14th SERVSIG Conference will take place...
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I thrilled about this award! Thank you @NUSBizSchool for all the wonderful support I have received for my research!
Congratulations to Professor @JochenWirtz @NUSBizSchool for being named among @Clarivate's list of Highly Cited Researchers 2025! A trailblazer in services marketing, Prof Wirtz's research is among the global top 1% by citation, exemplifying excellence and integrity, shaping
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For further videos from Professor Jochen, see -
youtube.com
Jochen Wirtz is Vice Dean MBA Programs and Professor of Marketing at the National University of Singapore. Dr Wirtz has published over 200 academic articles, book chapters and industry reports,...
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๐ Listen to my view of the future. We cover a wide range of topics that drive the innovation, prosperity and well-being of our economies. This interview was done by Keith Yap. https://t.co/OzHgnb5GUX
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๐ก How will #AI reshape the $50 trillion service sector? Prof @JochenWirtz joins host @keithyap_1 to share how AI, automation, and service robots will redefine one of the worldโs largest and fastest-evolving industries. From Singaporeโs rise as a global services hub to the
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Pemasaran Jasa Vol 2 is now available in Bahasa Indonesia! It is co-authored with Ezni Balqiah, Gita Gayatri, Yeshika Alversia and Elevita Yuliati. It is published by Mekar Cipta Lestari. See sampler:
researchgate.net
PDF | This book is the Indonesian adaptation of Services Marketing: People, Technology, Strategy. Pemasaran Jasa: Manusia, Teknologi, Strategi adalah... | Find, read and cite all the research you...
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For my friends in Indonesia โ Services Marketing Part 1 is available in Bahasa Indonesia! Co-authored with T. Ezni Balqiah, Gita Gayatri, Yeshika Alversia & Elevita Yuliati. Publisher: Mekar Cipta Lestari.
researchgate.net
PDF | This book is the Indonesian adaptation of Services Marketing: People, Technology, Strategy. Pemasaran Jasa: Manusia, Teknologi, Strategi adalah... | Find, read and cite all the research you...
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๐What happens when GenAI-powered robots with their LLMs, LLBMs, Agentic AI & No-Code Programming work in physical service encounters? We advance that these robots will finally allow automation and scaling of service in F2F service settings. See -
journals.sagepub.com
We explore the transformative impact of integrating generative artificial intelligence (GenAI) in the form of large language models (LLMs), large behavioral mod...
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@BillGates: "Agents are (...) bringing about the biggest revolution in computing since we went from typing commands to tapping on icons." Agentic Artificial Intelligence by @pascal_bornet & @JochenWirtzโGet your copy now at 25% off! Quote "BM25".
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The comprehensive #textbook on #ServicesMarketing by @JochenWirtz & Christopher Lovelock โ packed with global case studies, a strong managerial focus, and rich teaching tools. A must-have for instructors and students. Get your copy at Amazon.
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๐ข Do Consumers Prefer AI over Humans in Service Recovery? Our latest article examines how consumer preferences for AI vs. human agents shift depending on the service recovery situation - https://t.co/OZRhkUH1i5
#ServiceRobot #ServiceRecovery #ServiceFailure #ComplaintHandling
researchgate.net
PDF | Purpose Companies must understand consumer responses to AI-provided services to ensure their effectiveness. This is especially important for... | Find, read and cite all the research you need...
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Available online first - The Healthy Aging and Service Firms: The Promise of Smart Technologies. The paper is open source and can be downloaded. The PPT deck and additional resources are available โ see links on the last page of the paper. https://t.co/k6d4dM18sg
#HealthyAging
researchgate.net
PDF | Purpose The world is getting older but healthier, making the over-65s healthy aging the only age-based growth segment in developed countries. This... | Find, read and cite all the research you...
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๐ GenAI Meets Service Robots. What happens when GenAI-powered robots with their LLMs, LLBMs & agentic AI get into physical service encounters? We advance that these robots will finally allow automation and scaling of service in F2F service settings. https://t.co/9w2XBs6cFh
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๐ฃ๏ธ"๐๐ณ ๐๐ต๐ฒ ๐๐ฒ๐ฐ๐ต๐ป๐ผ๐น๐ผ๐ด๐ ๐๐ผ๐ฟ๐ธ๐, ๐ถ๐ ๐ฎ๐๐ฎ๐ถ๐น๐ฎ๐ฏ๐น๐ฒ ๐ฎ๐ฐ ๐ฏ๐ ๐ณ, ๐ป๐ผ ๐๐ฎ๐ถ๐๐ถ๐ป๐ด ๐๐ถ๐บ๐ฒ, ๐๐ถ๐ฟ๐๐๐ฎ๐น๐น๐ ๐ณ๐ฟ๐ฒ๐ฒ - ๐๐ต๐ผ ๐๐ถ๐น๐น ๐ด๐ผ ๐๐ผ ๐ฎ ๐ต๐๐บ๐ฎ๐ป-๐ฝ๐ฟ๐ผ๐๐ถ๐ฑ๐ฒ๐ฑ ๐๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ?" Listen to @LasseRindom and me -
linkedin.com
Will we lose meaning and get more lazy with AI and new technology? Is a world of abundant choices and consumption options only a good thing? And what is it with Germans and digital transformation?..
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๐Now published - What are the implications of implementing service robots? We present a lit review that identifies 6 categories of implications. Download the paper for free for the next 50 days -
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Just out - Services Marketing in Spanish! Fundamentos del Marketing de Servicios, 2024, Pearson Educaciรณn Print ISBN 9786073260268, 6073260261 eText ISBN 9786073260268, 6073260261
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๐กHow can you drive innovation in ecosystems, smart services while also promoting well-being and sustainability? Our answer: Continuous Value Shaping (CVS). See our latest article on CVS - https://t.co/NKKZf2lioL
researchgate.net
PDF | Technological advancements and evolving value orientations reshape future value creation and pose new requirements for service innovation. While a... | Find, read and cite all the research you...
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