AI discovery is happening much earlier in the conversion funnel. In our recent webinar, Principal Analyst @nate_elliott suggests brands should start viewing AI discovery as a branding channel, not just a direct-response channel: https://t.co/Oynq5zrvEG

Today's ancient cultural reference: Back to the Future. As in: to succeed in GEO, getting your brand mentioned on third party sites will likely be at least as important as how you optimize your own pages. SEO 1.0, if you will. PageRank-style optimization. Back to the Future.

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People don't ask AI to find products, they ask AI to solve their problems and questions. Brands that optimize well in this world have a chance not just to introduce their products but to shape how consumers think about their entire category. (Featuring data from @tryprofound)

How do you see generative AI changing the way consumers discover brands, and what can marketers do to stay visible? @nate_elliott, Principal Analyst, weighs in. Our toolkit provides the insights marketers and retailers need to understand AI’s true impact: https://t.co/q2dRmZkZSh

In 2025 most AI users have sampled several different platforms. In 2026 they'll start to pick their favorites -- and the biggest winner probably won't be an AI company.

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OpenAI just reported that product responses in ChatGPT Search are inaccurate 63% of the time, and said their new Shopping Research tool will take "a few minutes" to provide responses. How could big retailers resist such a panacea?

AI is reshaping discovery, but search isn’t going anywhere. Watch the full replay of yesterday's webinar, here: https://t.co/DPRLbElrxq @jeremarketer and @nate_elliott unpack what the data reveals about the discovery landscape and what brands can do now to stay visible.

CEOs have prioritized AI investment. Most expect ROI within 3 years. But MIT says most are failing. Marketing looks like an easy win. But no AI platforms have launched paid ads, and GEO will take years to figure out. The answer for brands might just include YouTube creators.

Especially impressive since I have friends and family who don't shows signs of instrospection. https://t.co/GFBKSVhzuO

It's far too early to know what impact ChatGPT's Atlas browser will have. But this opt-out screen during set-up suggests that, even if Atlas doesn't get real traction, any amount of user trial will deliver incredible value to OpenAI.

So yes, AI will revolutionize discovery and become a dominant feature of how people seek information. But search engines aren't going anywhere. Full report for EMARKETER clients:

Before standalone AI discovery reaches critical mass, it will simply merge into search: - 57% of Google SERPs already contain AI Overviews - 100m people used Google AI Mode within two months of launch - Google will soon just default people into AI Mode for complex searches (2/3)

You don’t need more tools. You need agents that work together. That’s what Shinkai is built for.

Today I published my first @eMarketer report: AI Will Dominate Search—Just Not in 2026. You've no doubt heard the claims that AI has already replaced search. But it hasn't, and it's not going to. Today, AI tools account for just 3.3% of US online discovery time. (1/3)

Don't believe the smiles: Marzano has promised to "shut Blake down" when they debate 2026's biggest trends at @eMarketer Underground on October 29. I'll be enjoying the show. And maybe answering your burning questions about AI. Want to join us? https://t.co/JaOzrk1Pun

Why do we need general data protection to safeguard US consumers? 1. Meta will use data from AI interactions for ad targeting 2. There is no way to opt out 3. Meta won't do this in the EU... thanks to GDPR https://t.co/fAskKihBDT

It's this kind of enhancement - leveraging existing technologies and know-how to better serve users - that could help Google catch ChatGPT. Crucially, this feature will make AI Mode more attractive not just to consumers but to brands as well. https://t.co/1VPmkAwHtL

What excites you most about the future of AI in the world of marketing and advertising? Here's how panelists from @MCSaatchiPerf, @WesternUnion, and @EssiLux answered that question at the @eMarketer Future of Digital Summit. What's your answer?

AI is fundamentally changing how consumers find products and services. Leaders from @EssiLux, @WesternUnion, and @MCSaatchiPerf joined @nate_elliott at our Future of Digital Summit to discuss how marketers can adapt. https://t.co/6xt47isIYn #EMARKETERSummit #FutureofDigital

What's the most important thing marketers should do to take advantage of AI today? Panelists from @EssiLux, @MCSaatchiPerf, and @WesternUnion shared their thoughts at the recent @eMarketer Future of Digital Summit.

What's the biggest way AI will change the relationship between brands and customers? At the @eMarketer Future of Digital Summit, panelists from @EssiLux, @MCSaatchiPerf, and @WesternUnion gave us their thoughts.