Unilever Digital Commerce
@eCommerceULVR
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Unilever Digital Commerce team loving the possibilities digital creates to serve our shoppers better with our brands.
London, NY, Shanghai, Mumbai
Joined January 2011
The Unilever Global Digital Commerce team has been removed so there will no longer be posts from this account. Thank you for your support in following us over the years.
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The biggest mistake in gathering requirements is asking users what they want. Ask them what problems they face. The solution is your job.
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🤝 @Vidmob has announced a new partnership to integrate @Realeyesit's attention metrics into its creative data platform. Find out more: https://t.co/0twy8IdLmn
#mobilemarketing #technologynews #ainews
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the best way to protect yourself is to NOT use any carrier numbers for 2fa: even with sim code protection, you can still get SIM swapped. instead, signup for a google voice number. we went through the above and everything else here:
medium.com
How to protect yourself from a SIM hijack, deal with an attack as it happens, and recover afterwards.
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Screaming at employees doesn't make you a tough boss. It makes you an asshole. Great leaders are demanding, not demeaning. They set high expectations and create accountability without abuse. Yelling is unprofessional. Treating people with dignity is not optional—it's required.
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Our partnership with @Cambridge_Uni on inclusive design. https://t.co/ZrKl9qleej and their visual clarity test we use.
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Why Unilever use the APCA colour contrast test. It's better for screens. Better for dark mode. #Accessibility #A11Y Dr Sam Waller explains why here:
cedc.tools
Comparing WCAG 2 contrast guidelines with APCA, which proposes a different formula for calculating contrast
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@gs1 So we "asked the audience" https://t.co/ceYAi3VguK?
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What do you think? Which ecommerce primary image wins? @gs1 primary images vs. new ideas
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@gs1 So we "asked the audience" https://t.co/ceYAi3VguK?
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Types of primary images in CPG eCommerce. Only one does Brand-Format-Variant-Size on mobile. #ux #InclusiveDesign @gs1 approved #mobileready hero images
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Can you read the critical text? What matters to make things legible is very simple...
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Zoom and Declutter so shoppers can "see" quickly and easily what they are actually buying on mobile from thumbnail images. The @gs1 Mobile Ready Hero image.
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Being able to work out BRAND-FORMAT-VARIANT-SIZE from the thumbnail image in Search results on ecom retailers = the @gs1 MOBILE READY HERO IMAGE.
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Spent two hours with Marc Andreessen, who gave me a masterclass on how to think, learn, read, research, and write. Here's what I learned: 1. Read, read, read... then read some more. 2. Many of your best ideas will emerge in fits of rage or frustration. Channel the fury. Smash
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Zoomed and Cropped GS1 style mobile ready hero images make it simple, fast and easy for Shoppers to see the 4W's what BRAND-FORMAT-VARIANT-SIZE
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Why Unilever use the APCA colour contrast test. It's better for screens. Better for dark mode. #Accessibility #A11Y Dr Sam Waller explains why here:
cedc.tools
Comparing WCAG 2 contrast guidelines with APCA, which proposes a different formula for calculating contrast
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Where to download the GS1 compliant mobile ready hero image templates #MobileReadyHeroImage
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