The Reddit acquisition of Memorable AI is a strong signal of the rising importance of Attention AI. Realeyes is well-positioned to capitalize on this evolving landscape by continuing to offer publishers and advertisers both Synthetic and Human Testing. https://t.co/wXujyeqrwl

Our latest blog shares a recent study that demonstrated how faulty data can lead to incorrect business decisions that can cost companies millions of dollars.

Introducing AttentionX, an integrated solution from Realeyes and @CreativeX that produces instant attention predictions at scale. 

Anna Estlund, Senior Director of Insights and Strategy, Pernod Ricard, discussed why attention as a finite resource and why measuring attention can involve different paths, but the goal remains the same - driving sales and brand value.

Phil Sumner, @PublicisGroupe SVP, shares his thoughts on the importance of viewing media and creative attention together and how the industry needs common definitions to make life easier for advertisers.

Duncan Southgate joined Attention Leaders to discuss @Kantar's new partnership with Realeyes, why Kantar believes there’s a role for AI in attention measurement, and why it’s important to integrate attention measurement with other outcomes.

Kantar (@Kantar) Integrates Realeyes Attention Tech to Advance Ad Effectiveness https://t.co/840TdXYUFV

Rob Hall, @playgroundxyz CEO, discussed how attention providers can better tie attention metrics to business outcomes and can package them in a more actionable way for advertisers. https://t.co/a5Rke1S763 #attentioneconomy #attentionmetrics #videoadvertising

Simon Thomas, global director at @GroupMWorldwide, shares why attention is becoming a global phenomenon in our latest Attention Leaders series

Sam Mansour of @Oracle shares how technological advances have improved our ability to measure advertising effectiveness and gave three pieces of advice for organizations just getting started with attention measurement.

Hannah Richardson, group manager, marketing science @Snap, spoke to Realeyes about the importance of creative attention measurement and why the ad industry is at the beginning of its attention journey.

Irina Dzyubinsky @coppertop18, CPO at @WeAreMediaprobe why measuring emotion is so important, what needs to happen to create standardization and why publishers should embrace attention measurement.

Jon Watts, MD of @the_ARF's CIMM, shares why attention measurement is top of everyone's mind as it hits its formative years.

Meta, Realeyes, EyeSquare, VidMob, and Bill Harvey Consulting recently won an ARF AudiencexScience 2023 award for our paper, Decode Digital Video Attention by Environments in the Wild. We’re sharing key insights from the report here

Kenan Buhić's thesis paper, Attention as a Metric, discusses what it will take to become a metric everyone uses. He shared what he learned in his research, his advice for others learning about this emerging field, and more.

How can a brand optimize digital ad campaigns toward sales outcomes when sales data lag by months? With attention, because attention correlates with sales!

Attention in advertising correlates with sales, the Holy Grail of effectiveness. That’s why we are excited to release our new visual attention measurement tool, to understand advertising impact within mobile environments. Learn more here:

Join us tomorrow as we unveil the next generation of our PreView advertising intelligence technology, which enables advertisers to understand the efficacy of their ad creatives and placements in live, simulated digital media environments.

On March 30th, Realeyes is unveiling the next generation of PreView, which combines the best visual attention measurement tech, from Realeyes, with the best in-context media testing platform, from @eyesquare. Register to attend our virtual event.

Matthias Rothensee, @eyesquare research director and partner, spoke with Realeyes about why attention is a nonlinear process and why deciding who pays for attention measurement isn’t so simple.