DylanAnder Profile Banner
Dylan Ander | CRO & SplitTesting Profile
Dylan Ander | CRO & SplitTesting

@DylanAnder

Followers
25K
Following
27K
Media
631
Statuses
13K

12+ years in marketing, 3 exits, $5B+ optimized. Founder of @heatmapme. Author: https://t.co/MhkANbhJ4S

New York, NY
Joined August 2021
Don't wanna be here? Send us removal request.
@DylanAnder
Dylan Ander | CRO & SplitTesting
14 days
📚MY BOOK “BILLION DOLLAR WEBSITES” IS OUT! 📚 10+ years of CRO experience in one book. - $5 billion in online revenue. - Starting & exiting 2 ecom brands. - 12 years in marketing. This will be the highest ROI of your whole year: 👇🧵
56
17
209
@DylanAnder
Dylan Ander | CRO & SplitTesting
7 hours
May I meet you?
0
0
3
@DylanAnder
Dylan Ander | CRO & SplitTesting
18 hours
Hot take: if you have the opportunity to sell your company, 9 out of 10 times you should. About a year ago, one of my friends sold his first 8-figure company, and I was pumped for him. He probably got about half the amount he could have gotten. But his company was growing, and
9
3
63
@DylanAnder
Dylan Ander | CRO & SplitTesting
2 days
IVE HAD THE DATA AND BEEN SHOUTING THIS FROM THE ROOFTOPS FOR YEARS. https://t.co/FAliOxZD5a customers say are our data shows “10-15% less sessions” than Shopify. I say they’re damn right!! THATS BECAUSE WE TRACK HUMAN VISITS ONLY. They have to touch something on the screen,
heatmap.com
Heatmap helps Ecommerce sites with revenue-driven heatmaps, scroll maps, session recordings, and AI-insights to improve revenue.
@herrmanndigital
David Herrmann
3 days
And it's revealing that 20-30% of Meta traffic is bots. While TikTok, Applovin, Pinterest, Google are all under 1%.
1
0
31
@DylanAnder
Dylan Ander | CRO & SplitTesting
2 days
Let’s gooo @ufc at @TheGarden tonight 🤘🤘🤘
1
0
7
@DylanAnder
Dylan Ander | CRO & SplitTesting
3 days
COULDN’T DISAGREE MORE. There are hundreds of reasons to sell a company. One of my biggest pieces of advice to founders is if you get a solid offer, 90% of the time you should take it unless you’re beyond in love with what you do day to day. If you’re growing rapidly, you get a
@ecom_cork
Ben Corkery
3 days
Exits are overrated. You don’t see Elon exiting space x do you ?? “Yea I sold a brand for 20 million” cool bro and now you tweet about it? But the worse thing is as soon as you exit you are going to miss all the chaos you have right now and you are going to wish you enjoyed
1
0
11
@DylanAnder
Dylan Ander | CRO & SplitTesting
3 days
The founder worship needs to end. People act like starting a company is the ultimate life hack. "Freedom! Flexibility! Be your own boss!" That’s straight-up bullsh*t lol 🤣 For most, becoming a founder is career suicide disguised as ambition. Your schedule isn't yours.
18
2
57
@DylanAnder
Dylan Ander | CRO & SplitTesting
4 days
I mean… I met my wife on Hinge and 2 friends also did haha Depends how you use dating apps. If you’re going for 1 nighters they’re meh. Gen Z don’t really approach people, maybe these are way? Maybe they’re the solution? I think they’re net positive and my wife is awesome 🤷‍♂️
@theisaacmed
isaac
4 days
These apps need to die. They are bad for society. They are bad for mental health. They are bad for vibes. We need to stop monetizing things that are bad for our youth.
1
0
6
@DylanAnder
Dylan Ander | CRO & SplitTesting
4 days
99% of people aren't worth saving from their own limiting beliefs. And that's fine. Your job is to find the 1% who immediately get what you're building and turn them into fanatics. When I came out with Split Testing(.)com pre-iOS 14, I had to guarantee I'd double revenue or
3
1
30
@nickselman
Nick Selman 🪴
5 days
🤑 mail call! Excited to dig into the CRO mensch @DylanAnder's new book!
1
1
2
@DylanAnder
Dylan Ander | CRO & SplitTesting
5 days
Nobody gives a f*ck about your charity partnerships 👏 Customers in 2025 have been shopping online for 15+ years. They're experienced and can spot when you're trying to emotionally manipulate them into buying. "We donate to children's hospitals!" doesn't make your product
11
1
45
@EcomUnfiltered
Dylan Uz
6 days
Let’s go @DylanAnder
1
1
7
@DylanAnder
Dylan Ander | CRO & SplitTesting
6 days
I'm watching @yo change the industry. Didn't believe him until I saw the data. Bonkers. #NotSponsored
@yo
Troy Osinoff 🕺
@yo
6 days
One question for you… How viral do you want to go? In only 3 months, we've generated 100M+ of views for brands. I'm excited to announce ZAGGED ⚡️ We're getting brands millions of impressions on social for 90% cheaper than CPMs on ads. We're not clipping, we're Zagging. No
1
1
10
@operaitor
Quentin | AI Operator 👽
6 days
Ordered Billion Dollar Websites by @DylanAnder after this killer episode → https://t.co/8kTiDwblZI Loved his take on what truly drives conversions, and what doesn’t. Can’t wait to read it and start unsucking my website 🫡
@DylanAnder
Dylan Ander | CRO & SplitTesting
14 days
📚MY BOOK “BILLION DOLLAR WEBSITES” IS OUT! 📚 10+ years of CRO experience in one book. - $5 billion in online revenue. - Starting & exiting 2 ecom brands. - 12 years in marketing. This will be the highest ROI of your whole year: 👇🧵
2
1
3
@DylanAnder
Dylan Ander | CRO & SplitTesting
6 days
Good work backed by data @kurtinc 👏 Tbh I’ve never seen single page checkout perform better than 3 step. I’ve seen the trend consumers want to be in control and not forced down your funnel
@kurtinc
Kurt Elster
7 days
Just wrapped a checkout test that breaks the "fewer steps = higher conversion" rule. Test: 1-page vs 3-page checkout. Store: 8-figure Shopify Plus Sample: 12,284 checkouts. Winner: 3-page AOV: +2.1% (98% significance) Revenue per checkout: +1.7% CVR: basically flat, 0.3%
2
0
9
@DylanAnder
Dylan Ander | CRO & SplitTesting
6 days
2 things I’ve learned from my principle product designer at https://t.co/DmrDfjVIuT: 1. Rule of 3s: Humans like thirds. Look it up, study the principle, applies to everything from sentence structure to movies. Use it in UX, especially for product 2. Progressive Discovery: look
heatmap.com
Heatmap helps Ecommerce sites with revenue-driven heatmaps, scroll maps, session recordings, and AI-insights to improve revenue.
@MattiSchroder
Mathias Schrøder
7 days
Playing around with a new idea for Kleio's dashboard. I want to nudge users to focus more on margin, and I think the current dashboard is a little overwhelming with charts on everything. What do you think?
1
0
21
@DylanAnder
Dylan Ander | CRO & SplitTesting
7 days
At 20, I toured as a musician. 36 shows in 42 days. On show 30, someone stole $110,000 worth of equipment from our van. Cracked it open and took guitars, amps, everything. We had to cancel the rest of the shows. I was pissed off. I wish I had a GPS tracker to find these dudes
7
1
45
@DylanAnder
Dylan Ander | CRO & SplitTesting
7 days
📚 The gang is starting to get the book!!! 👉
@KodyNordquist
Kody Nordquist
7 days
10/10 @DylanAnder
1
0
9
@eliweisss
Eli Weiss
7 days
SO stoked to read this new book from the legend @DylanAnder 🚨 Thanks for sending, proud of ya!!
1
2
17
@DylanAnder
Dylan Ander | CRO & SplitTesting
7 days
Them: “hey, wanna get contractually and legally married?” This dude: “yeah I’m down, here’s my SSN, we don’t need to meet tho you’re good” @kobyjconrad your biggest indicator of success in venture is your cap table. Your investors can annihilate your company even on SAFEs
@kobyjconrad
Koby Conrad 🌻
9 days
YC F25 is absolutely insane 👀 To put this in perspective, when I went through YC in S19 I had one investor that sent me an email "Hey can I put in $10k? no meeting needed" This time around ... we already have $350k in "no meeting" SAFEs Haven't even taken a single call yet
2
0
6
@DylanAnder
Dylan Ander | CRO & SplitTesting
7 days
Figure out where the fuck my money went 🤣🤣
2
0
9