Koby Conrad 🌻
@kobyjconrad
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CEO & Founder @SunflowerSober 🐝 SR004 we're on a mission to create one trillion days sober. Ex YC S19, Growth @Rupa_Health, angel investor (50+).
San Francisco
Joined August 2019
Just booked my flight to SF to officially kick off our seed fundraise. Here's a lil sneak peak on our July Metrics 👀. Absolutely monster month. And August is going to be just as big if not bigger.
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The MOST important product lesson I’ve ever learned is this: . You don’t “actually” know anything until you have built it & seen the result. There’s SO MUCH greatness locked behind sacred cows that need to be slaughtered. Build faster. Velocity is cheap. 🫡.
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drugs are pretty addictive but there's no high sweeter than when the first batch of content indexes on a fresh domain. number go up . a stoic march to the heavens
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Curious what's important to a LLM? . Just ask it. It will tell you why it gave you the answer that it gave.
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Nuances: . - Create a llm.txt file .- Add more FAQ's to bottom of articles .- "Who wrote it" is extremely important .- LLMs still care about who ranks at top of Google .- They also care about things like App store ranking, social followers, and "trust centers".
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For anyone who needs to hear it, the way you optimize for LLMs is "almost" exactly the same as normal SEO. 1. Create AMAZING content & articles. 2. Get other people to talk about you/link to you. 3. Optimize it for the machines. New era, same playbook.
RIP SEO. a16z just called it: traditional search is dead. Welcome to Generative Engine Optimization (GEO). Now people ask AI, not Google and if you’re not in the answer, you don’t exist. Here's how to add this 1 small file to your website to get your brand in any LLM:.
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The 30 day trial is probably one of the strongest tests of product quality for consumer apps . If you let users try it for a whole month (vs just 7 days) . Will more end up paying you or not?.
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My biggest pet peeve in the world: . "Hey, is this good?" . Me: "IS it good? Would you stake your reputation on this? Is this all you are capable of? Would your father look at you with a tear in his eye and go, Son, i'm finally proud of you?". Taste rules everything around me.
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I'm the magic deity of growth. I will grant you one of two wishes. 🪔. 1. Double your acquisition .2. Cut your churn in half . Tell me, which one will result in a larger business?.
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Everyone always says "the smallest checks are the most helpful" . I've gotten over 100+ intro's to seed lead VC's from 4 investors 👀. The most useful "small" angels on my cap table: .- @andyrapista .- @vgordin .- @ajh3_ .- @nmoryl . These 4 angels are basically my own demo day.
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Logos are nice and hardcore but I'm super biased towards data.
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This secret to identifying good growth leaders is actually incredibly simple . They will have their metrics tattoo'ed on their body . Example: I got this when we broke $75M/yr in sales. No tattoo? Probably ngmi
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And honestly this is the funnest way to do VC . I want to be the person that believes in you before it was obvious.
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All my highest returns come from vibe checks into awesome founders . Product didn’t work . Traction not there . Financing risk . But I knew they would crush so I wrote the check.
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Truly the only thing I’ve learned in 50+ investments is that my returns come from the delta between “good founder” & “obvious investment” . You make IRR off what “fails” in the spreadsheet checklist . Good founders just figure it out & do the right thing.
At dinner last night w a few VCs from big firms who were like “we run regression models & simulate 1m potential outcomes to back into our valuations”. Cracked myself up thinking of Elad Gil throwing a dart at the board to deploy $3b off pure vibes & still crushing everyone’s IRR.
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This is undeniably a 10x better situation . Full control of the company = faster decisions . More employee equity = ENTIRE team is bought in & acting like partners not just 1 cofounder . More capital raised at better terms for everyone . and you never die from cofounder splits.
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The hardest part of being a solo founder is the initial traction, getting past the 0-1 phase, raising that first bit of capital . BUT once you get past that stage . You can raise $10M & have the thiccest employee equity pool, and STILL own more than 50% of your startup.
It feels like we're on the precipice of the golden era for Solo Founders. Reviewing @solofounding applications rn and there is so much good energy in these apps. This is special, watch this space.
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Not to brag 👀 just life is cool . I think a lot of forget we already have more than we could have dreamed of 10 years ago.
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Woke up this morning: . - girlfriend on one side .- doggi on the other .- beautiful house .- my own business .- financial freedom .- full power over my time & choices .- amazing friends . Truly already won everything that matters. We’re just playing for the love of the game now.
Sometimes I get this weird feeling that my ultimate dream life, the dream place to live, everything, is actually just the exact life that I'm already living but if I could see it with fresh eyes as one who's never lived it before.
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This is secretly why AI works sooooo well for mental health . You’re isolated. Literally with no one to support you. Your kids think you’re a villain. YOU think you’re the villain. AI: “Hey, actually, you are worthy of love.”
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