Dylan Ander | CRO & SplitTesting
@DylanAnder
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12+ years in marketing, 3 exits, $5B+ optimized. Founder of @heatmapme. Author: https://t.co/MhkANbhJ4S
New York, NY
Joined August 2021
📚MY BOOK “BILLION DOLLAR WEBSITES” IS OUT! 📚 10+ years of CRO experience in one book. - $5 billion in online revenue. - Starting & exiting 2 ecom brands. - 12 years in marketing. This will be the highest ROI of your whole year: 👇🧵
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Them: "The chapter on revenue-based heatmaps is insane. How did you even build that?" Me: "9 months and multiple 6-figures with 15-20 devs before @heatmapme launched" Them: "Just to connect clicks to actual revenue?" Me: "Every other tool shows WHERE people click. I needed to
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Them: "Just got the book. I'm on page 23 and already rethinking my entire website" Me: "Which part hit you?" Them: "My website really does suck" Me: "Yeah, most brands completely ignore it." Them: "I've been optimizing the wrong pages for 2 years" Me:
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Every single 9-figure business in consumer I've met has this in common: 1) The founder is customer-obsessed. They will literally pick up the phone and call their customers to get feedback. 2) They're website obsessed. I may be biased, but I've never met a single founder that
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Funniest way I got a 6-fig monthly contract lol (try at your own discretion) Early twenties. Sitting across from a Fortune 500 CMO. Looked him dead in his eyes and said, “Your website sucks.” He immediately got defensive with: - "But our traffic is up" - "Engagement is great"
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This is 100% accurate. I think the problem and why people get pissed at this "hot take" is that the wealth disparity is painful here. Not just on X, in the world. People don't have unfair advantages. I do, and I CRUSH them. what do those people do @seancanela?
i'm a big advocate of abusing your unfair advantage everywhere - if ur an attractive guy/girl, post pics of yourself to get more traffic - if u still live with ur parents, work 12hrs/day since u have no responsibilities - if you have good savings, invest heavily in mentors to
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I think @victorpaycro is very underfollowed. Not cause he bought TWO copies of billy dolly websites, cause he vibe codes useful stuff and you should watch him
Got my two copies! @DylanAnder was one of my biggest influences for great website optimization tactics in this space. Give yourself the opportunity to learn from one of the bests. 📗
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Spent over 2,000 hours writing Billion Dollar Websites 🤓 And I’m confident it’ll be THE definitive CRO book (not just founder bias talking lol) I’ve been doing ecom since I was 17. 10+ years in CRO = way more than the 10,000 hours to master a craft. I’ve run more failed split
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Not the power move of 100 books from Hormozi but get a free copy from @ToriiRowe!! 📚📚📚
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Be like @natelagos. He got an early copy of Billion Dollar Websites. One of the top marketers in the game. Honored to get your time and attention on the book 🫡
Not a paid endorsement. Not sponsored Just a guy who’s learned a lot from @DylanAnder & made a lot of money implementing his tactics and wanted to share with you Buy this book
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@mrsharma @BenjaminPutano @ImChaseMohseni @heatmapme Before you buy it… Billion Dollar Websites is more than a book. 1. Actionable audit checklists that take <5 mins 2. Checklists, templates, video trainings 3. Deep web analytics video training 4. Swipe files of the 5 types of LPs 🤓 BUY IT NOW!! →
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@mrsharma @BenjaminPutano This one made me tear up a bit ngl 😭 @ImChaseMohseni read V9 three times when he started at @heatmapme. He said it was the fastest he'd ever learned about CRO. Love you brother, you’re 1 of 1 🙏
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@mrsharma Wait till you hear about the brutal editorial process. Shoutout to @BenjaminPutano for crushing my soul for 9 months to make this book pure gold. You da man Ben, that NYC tough love is what makes magic.
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This is on the cover… A quote from The DTC Guy himself, @mrsharma 👏 (literally on the front cover of my book)
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I almost gave up on it. 3 different times, 2-3 months of nothing. Wanna know how many times I f*cked up over and over? I published V18 lol I posted about it here: https://t.co/yie2xz3FTC
NERD ALERT: This thread is if you want to know how you actually write, edit, proof, copy, and print a book. (spoiler: I had no idea wtf I was doing) 🧵👇
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Templates, video training, swipe files, and case studies all in QR codes in the book. If you regret buying it, I’ll refund the 20 bucks AND donate $1,000 to any charity you want. I wish you could have seen my first reaction 👇
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I spent 2000+ hours on this book. It’s only 25 bucks. GO BUY IT HERE → https://t.co/ENDvLKGdBv 📚 I’ve been waiting for THIS DAY for 18 months now. IT’S MORE THAN JUST A BOOK 👇
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