Highly recommended reading .
WE’VE LOST THE PLOT
Our constant need for entertainment has blurred the line between fiction and reality—on television, in politics and in our everyday lives.
Walked into a sneaker store today that's a year old to Vancouver so the "brand" is new-ish locally. Great shoes in stock (Cherry 11s, Chicago 2s, etc). I commented on the selection quality & the staff member turns to me "they are all for retail, this isn't a consignment shop"💀
I'm proud to announce that
@SoleSavy
has raised a $12.5M USD Series A to help us further our mission to fix the most significant problems in sneaker culture.
You can read my full thoughts here:
A thread with some additional thoughts on our passion⬇️
We've got big things planned for
@SoleSavy
this year which is why I'm excited to welcome
@atothebed
to the team today. She joins us as Director of Strategy, Women's, where she will lead the way as we build an inclusive community for women sneakerheads:
People throw around the word community a lot but we genuinely have a world class community at
@SoleSavy
. A handful of members got together and had a toddler version of our SS1 made and surprised me with it ❤️🤗
Said this to members and will say it to everyone: a lot of restocks are coming for the 11s. If you missed out stay patient and avoid resell for the next 30 days IMO. Lots of stores didn't drop mens sizes and the ones that did got under delivered.
This week I middle manned what might be the first
@nbatopshot
trade that included a moment in return for sneakers.
LaMelo Ball Rising Stars moment
(market value $4,500)
for
Union x Air Jordan 1 set
(market value $4,000)
Who won? 🤯🥲👀
The next chapter of
@SoleSavy
starts today. Sneaker culture doesn't need to be defined by and revolve around resell. As a company we're going to change that one member at a time through the power of community + product building for the true end consumer.
On Feb 1st
@SoleSavy
was a team of 10 and we were basically running the company through a group chat on iMessage 😅
Today we’re a team of 37 (!!) getting ready for the next stage of our journey to change the sneaker industry through a community first approach 🤝
Proud of the team for this one.
@SoleSavy
is purchasing $15,000 worth of Nike Go Flyease to sell back to our community members for retail to help them or people in their lives who need accessible shoes:
It's funny to see the two very distinct reactions on Twitter today.
People who love wearing shoes:
SoleSavy is amazing and I hope your company succeeds
Resellers:
Searching for literally anything to complain about to prove we will fail
Sounds like we're on the right path🤗
The last 12 months have been nothing short of insane but I'm coming out of it feeling very thankful, motivated and excited for the future. 33 weeks and counting 🙌
I'm officially on paternity leave as of today so I just caught up on the team zoom meeting and..wow. Taking a step back and seeing it all is so exciting.
@SoleSavy
is in great hands right now and the team is doing amazing work 🙌.
Big things to come the next 30 days 👀
I’m hiring for
@KicksDealsCA
! Looking for a 🇨🇦 resident to manage social + web full time.
Salary position. Must have a love for sneakers & marketing experience. Wordpress/photoshop skills are a plus.
Send cover letter/resume to resume
@kicksdeals
.com w/ the subject: KDC RESUME
I made a visit to our warehouse last week and found eight remaining pairs of our bespoke Blazers '77 Championship sneaker from our charity fundraiser with the team and OHSU.
Limited and numbered to /77 — sizes 8, 9, 10.5, 11.5, 12, 13.
If you're
We don’t have all the solutions yet but we’re on the right path and finally have the resources we need to succeed in our vision of making sneaker culture about the people again. That starts with building real community at
@SoleSavy
. Not the imaginary stuff brands think they have.
They have arrived! Congrats
@Nightwing2303
these look even better in person and also smell like top tier glue and materials 😂. A great addition to my collection.
A special day today as the
@SoleSavy
team is coming to Vancouver for a company wide retreat. I had to bust out SoleSavy sneakers only for the next few days 👀🔥
Today we officially open COLLECT to the public!
This is the first marketplace that you can buy, sell & trade sneakers in one place with NO resell prices!
The lowest fees in the industry: 0% for premium members, 3% to the public + $8 sneaker trades
Why does COLLECT matter?👇🧵
I got asked often when raising money for
@SoleSavy
why we didn’t just do resale when it’s a billion dollar industry. The answer is very simple: I don’t believe anyone should spend their hard earned money paying a premium for something because the systems designed to exploit them.
Hey
@jack
, can you please implement a feature on Twitter to hide tweets from a specific person? Like say your wife so that you can openly talk about how many sneakers you bought so far this year? Thx
“So this wasn’t just a starter the Blazers lost; this was somebody who stood for everything this organization believes in — loyalty, positivity, belief, trust, family — and now, it has been so cruelly taken away” 😢
It really is a blessing to see folks from Nike applying to SoleSavy. Our two new product managers both came from Nike after working on consumer and retail facing apps 🙏🙌
I've been waiting to post IRL pics like this for what feels like forever. Sample
#2
before we tweaked some of the detailing colors but damn does this feel good!
A Ma Maniere: Not only are people going to get our shoes, we're letting women win the in-store raffle and online raffle!
Trophy Room: 🦗🗑️ 🤮
The con that Trophy room pulled off is absolutely insane when you compare the two drops in this digital age.
It took five months to bring it to life but we're finally here! 325 pairs of the SS1 begin shipping to members this week. Designed by our community, exclusively for the community.🔥
Details on the design process and more photos are on
@SoleSavy
:
I’ve never been big on birthdays but this year is extra special. There’s a lot to be thankful for and watching my little man grow up these past 5 month has been the biggest blessing 🙏
Last night was special, man. Our biggest event ever that saw the entire
@SoleSavy
world coming together in person to vibe with our community. Thank you to the team for putting it on and to everyone who came through 🙌
We have a few open roles at
@SoleSavy
w/ plenty more coming in engineering + product:
Lead Mobile Engineer
Senior Full Stack Software Engineer
Senior Manager, Growth Marketing
Senior Product Designer
Senior Product Manager
My DMs are open. Full details⬇️
An amazing moment today for our
@SoleSavy
communities 🙏
Nine of our members were photographed, outfitted, and interviewed to promote the new
@Jumpman23
campaign which will all be happening on the Nike App.
Early preview is live now!!
We're hiring at
@SoleSavy
🚀
Join the team and help us build the future of social commerce and communities.
Senior Product Manager
Senior Product Designer
Lead Mobile Engineer
Senior Full Stack Software Engineer
Senior Manager Growth Marketing
Full info:
The community has done it once again 🙏
#225
/800 has arrived. A big shout out to Juberry () who created the initial concept for this design and helped bring it to life!
So Pac Sun (of all places?!) is now reselling sneakers.
The thing that gets lost in all the “resell is a booming business” talk is the fact they are blinded by profit so they assume consumers will put up with it forever.
There will be a breaking point. The question is how soon?
My
#solesavycollection
from 2021. All pairs purchased for retail! It's been an amazing year and this isn't even all of it. I could only fit so much on the pile in one frame 🔥📸💪
My son is 5 weeks old and I know he's too young to be smiling because he's aware of things but gad damn does it still make you feel like a million bucks when they do smile 🤩
I found my first sketch of the
@SoleSavy
logo from 3 years ago on my iPad and a few minutes later I happened to catch our Kicks Cam segment at the
@trailblazers
game. What a wild journey. 2022 is going to epic 🙏❤️🔥
That multi billion dollar industry is fueled by consumers who have a passion for something thats so strong they’re willing to pay absurd premiums. I want to find those people as early on as possible in their journey and build product + experiences around them that bring them joy.
Finally old enough to wear his SoleSavy 1s🤗. Thank you to the community for organizing these customs and
@Richie_Range
and
@GarrixonStudio
for making them happen! 🙏
Every few months one of these big outlets publishes an out of touch fluff piece that glorifies resellers. I promise to read this before I tear the story apart but the headline itself is an insult to sneakerheads everywhere by classifying him as one of us.
NEW COVER: Sneakerheads have turned Jordans and Yeezys into a bona fide asset class.
When the pandemic presented a buy-low opportunity, one college dropout hit the road and filled his truck with $200,000 worth of kicks.
Can’t wait to launch personalized release notifications in the
@SoleSavy
app for members this coming week. From notification alert to payment screen in under 5 seconds 🔥🔥🔥
We made some changes to the SS2 so we're not ready to show off the full design just yet but here's another look at some details on our next custom with
@GarrixonStudio
.
Old way to launch a business:
Build product >> Hope people like it >> Find customers
The new way:
Build audience/community >> Build product >> Leverage your feedback loop >> Iterate & Improve
The next 6 months sees
@SoleSavy
's vision go from idea to reality. Lots of surprises👀
Only a select few individuals outside of the
@SoleSavy
community got a pair of the SS1 so it was my pleasure to send
@Nightwing2303
his size and let him do his thing:
Fun fact, this is exactly what I did with my pair for the first 15 minutes 😂😂😂
Everything you need to know about getting into sneaker bots, including how to buy and use them, learning about sneaker culture, and much more.
FULL STORY:
The
@SoleSavy
team legit has 5 amazing things in the works right now that will take months to come to fruition. Problem is I'm impatient lol I want to see it all live tomorrow...but man, the next 6-9 months are going to be a lot of fun! 🙏
Pretty crazy to see this, I remember when me &
@justdoit604
were hustling to find + sell a few pairs at a time for retail to help build our audience. Now we're pushing globally, selling 150k worth of shoes & helping thousands of sneakerheads.
Next step:
@nikestore
retail account
Big week for us at
@SoleSavy
as we launch COLLECT to all members. Ever since we raised our A we have been investing heavily in building our ecosystem for sneakerheads. It all starts with community and builds from there.
A thread on what we built and why we did it 👇🧵
I just listened to an interview where two former Jordan Brand footwear designers talk about why they wanted to work on a SoleSavy sneaker project for the community and I’m feeling extra inspired today 🔥🔥🔥🔥🔥🔥🔥🔥🔥
2021 has been a crazy year.
We went from 12 employees to 40 in the blink of an eye and from 3K members to 8K members even quicker. In the middle of all of that I was blessed to become a father.
August was really the first month for
@SoleSavy
as a "company"...
How do we save an industry losing its way? Through the power of community. Empower the people who truly care about the culture and the rest will take care of itself.
People first🤝
It's incredibly inspiring to see our community members celebrating SoleSavy's wins with our team as well. Seeing the energy and comments like "welcome to the squad" from members just shows how much they believe in us.
Community building at its finest and I love you all for it 💪
Collect by SoleSavy is coming soon👀
A new kind of marketplace that allows members to buy, sell, trade & manage their collections across all of our communities.
Best of all: 0% fees from SoleSavy
Members, please read this update:
Just spent 2 hours with the
@SoleSavy
community on zoom talking about the future of the company and what comes next.
Tomorrow's going to be a lot of fun 👀
It's okay if you didnt buy any AJ2s before this year and now you want a pair from the upcoming collabs/retros. This is what Nike does, they hype, story tell and then they sell. Just dont forget: the hype collabs are meant to be very limited to drive demand for retro sales in 2022
I've been reflecting a lot this past month w/ so much going on in my life & my conclusion is this:
My thoughts + vision for
@SoleSavy
have never been more clear and I'm confident I have the puzzle pieces in front of me needed to do amazing things with the entire team by my side.
The
@SoleSavy
team grows stronger each day. Excited to welcome
@mitchellholder
who joins us as SVP of Marketing. His vision for building world-recognized brands & driving marketing innovation makes him the perfect leader as we redefine the industry:
And the thing that is rubbing me the wrong way the most this past week is their attempt to rally around their “community” and stick to their “core values” as a company. It’s laughable and insulting to anyone who’s seen them sell product that has no business being listed for sale.