Daniel Parscale
@danielparscale
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Search engine marketer. Taco enthusiast, dad, death metal apologist, leftist. Find me on BlueSky: https://t.co/gldrAval4z
Minnesota
Joined September 2008
Another way to find me. After some time, I think Bluesky is my favorite alternative. 🟦☁️ @danielparscale.bsky.social https://t.co/gldrAval4z
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Here's an issue I've never encountered before Client in the crypto space with ads running normally. Yesterday, campaign level targets changed to a specific conversion and switched to Max Conv. *All* campaigns stop serving, even those we didn't touch. Thoughts? #PPCchat
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Surprising how much talk of max CPCs is happening with the DOJ investigation. Google is strongarming advertisers to abandon CPC bidding ( https://t.co/cLRg1lgGxN) and set all prices themselves. First it was a move to eCPC, now it is smart bidding. These documents seem like
ok, here are some links to the key exhibits today: A. Adventures in Pricing: https://t.co/asn5nyf6Rl B. Tuning for Smarties: https://t.co/6If565h3R8 C. How Search Ads Work (Google confidential presentation to the UK Competition and Markets Authority: https://t.co/bUgCMyAiLm /14
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Gotta love the Google flex of "increase your budget, you're not spending enough" followed by "limited by search volume" immediately after you increase the budget.
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Might be a bug in @GoogleAds experiments - in an experiment that's currently running, I'm noticing what appears to be some clear miscalculations in the difference. Not just numerically wrong, but sometimes misrepresenting positive and negative deltas. #ppcchat
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This is an astonishing revelation even by todays standards.
The metaverse is not just dead, it never existed. A recent report shows that the biggest metaverse platform, Horizon Worlds from Meta, had just 38 daily users, and made a comical $470.00 in total revenue. Metaverse was valued at $13 trillion in 2021. https://t.co/R63XOKabPP
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This feels straight from the AOL playbook circa 96
To address extreme levels of data scraping & system manipulation, we’ve applied the following temporary limits: - Verified accounts are limited to reading 6000 posts/day - Unverified accounts to 600 posts/day - New unverified accounts to 300/day
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Curious what others think of this report by @WSJ. YouTube targeting has always felt a bit fishy to me, particularly because of the huge amount of junk on the GDN. Does this affect your thoughts on YT strategy or investment? https://t.co/y5a7ZOkn02
searchenginejournal.com
The Wall Street Journal reports that 80% of YouTube ads violate terms of service, potentially costing Google billions in refunds.
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Are these Botch reunions any indicator of a potential These Arms Are Snakes reunion?
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I've barely posted in the past several weeks and I find myself getting my first Twitter hand slap. @TwitterSupport I expect the answer is no, but is there a way to see the evidence that triggered this? It feels to have been in error.
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McDonalds Grimace Shake UGC on TikTok is unhinged. Always amazes me how trends like this catch on and are pumped by the algorithm. Def not what corporate planned for, but will probably still drive sales.
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The caffeine spike hits me just as I realize we're about a week away from the death of Universal Analytics. Not a great vibe.
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This is a heck of a point--and a heck of a piece!
slate.com
It’s been a long time since most Americans shared a values system. Maybe it’s time to accept that.
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In the Paid Search Association Slack workspace @GinnyMarvin (@adsliaison) has confirmed Google is working to address the Google Ads outage & update the status dashboard. Sign Up Here to Join The Chat: https://t.co/G2Q60Fr4R4 Sponsored By: @JumpFly, @WeAreKlever, @Adalysis
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Uh oh. Is Google Ads down for the rest of y'all? Always an exciting way to start the morning...
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Paging @keyserholiday for either your expert opinion or your discerning wit. Or both.
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Here's the full link if you're in for some light reading: https://t.co/VMoPunXttu
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SEOs - is it normal for a GBP to be suspended for these reasons? The person who escalated my ask and wrote this recommended that we start a new listing. It's maddening that there's no way to figure out what caused a suspension, even after proving validity.
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That sinking feeling that yea, maybe I should probably have just watched Succession.
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