
Damon Hemmerdinger
@damonhemmerding
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Creating real estate value through Placemaking. Builder-developer-housing provider; brownfield remediator; placemaker-in-chief @campnorthend.
Forest Hills, NY
Joined November 2008
Very expensive and time consuming to design a whole building through to a permit set … The rational choice (the only rational choice) is to design something with the highest likelihood of being approved.
@Seamus_Malek This absence is not the fault of govt rejection or regulation– developers/architects/lenders aren’t even proposing it
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The federal judge who is hearing the case on Trump's use of the National Guard in Chicago says started receiving threats "about ten minutes after I got this case." https://t.co/u3EG5yoCYP
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👶📦 “Home size influences fertility decisions” The report reveals a striking correlation: married women in 2- or 3-bedroom apartments often have higher fertility rates than those in smaller apartments. 💬 “If you want to support family formation, building more family-friendly
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Manhattan leads the nation in office-to-residential conversions. A lot is happening, but it's not enough to clear all the unwanted office space *or* to meaningfully decrease housing shortages.
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A bunch of busybodies successfully halted a project in Downtown Austin that would’ve included an 8-acre park and 3.5 million square feet of new development because the buildings were “too tall.” Now it’ll be a battery plant and a massive parking lot, lol.
Save Our Springs successfully killed this lakefront mixed use development at the former Statesman site and now Michael Dell's son is going to open a battery plant there instead.
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@campnorthend @raqilah @loydvisuals •Events - embroidery workshops (custom with a certain $ spent or with a certain purchase), teaching workshops (show the public how to embroider). What other suggestions should we be making? 12/12
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@campnorthend @raqilah @loydvisuals •Make sure to analyze your ads to make adjustments in wording, photos, videos to improve results – run A/B tests of alternate posts to check your interpretation,. •Collaborate with larger brands to bring awareness to your store within the local market. 11/12
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@campnorthend @raqilah @loydvisuals •Some tenants started as online businesses – ad targeting is different for a physical store. Use your ads to target niche audiences in your community – for example, Charlotteans who are specifically interested in streetwear 10/12
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@campnorthend @raqilah @loydvisuals •Collaborate with neighboring tenants to organize Instagram giveaways every quarter or a big one once a year. To enter the giveaway, ask their audience to follow all the participating accounts, share the giveaway post to their story, and tag someone in the comments. 9/12
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@campnorthend @raqilah •Allocate some budget to a part-time social media mgr to engage, promote, & share content daily - college interns are great •Hire a firm to develop a tailored Marketing Strategy/SEO/Social Media Promo/Photo/Videos – one of our tenants, @LoydVisuals, does this very well. 8/12
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@campnorthend @raqilah Notice that all of the recommendations above are free! 7/12
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@campnorthend @raqilah •Develop content that brings value to your audience, behind the scenes, building hat designs, how to build a wardrobe, how to curve your brim, how to style a certain hat - make a series out of it. The algo likes content that people save and refer back to later. (FREE) 6/12
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@campnorthend @raqilah •Post on Instagram during peak times to boost the reach of their content – check analytics and use relevant hashtags to boost their content's visibility. The algos can be tricky, so spend time determining the days and times that work best for their store. (FREE) 5/12
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@campnorthend @raqilah •Partner with local influencers to reach a wider audience (provide merch or meal in exchange for promotions) (In some cases, micro-influencers willing to do this work FREE). •Interact with other accounts similar to theirs in the community. 4/12
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@campnorthend @raqilah •Share project content on their page/story when we share events that are beneficial to their business or others (FREE) •Add more photos to their Google My Business (FREE) •Use our tools - we prioritize sharing content that our tenants make easy for us to share. (FREE) 3/12
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@campnorthend @raqilah •Include operating hours in your Instagram bio – helps people recognize at first glance they are available in-store in addition to being online (FREE) •Engage with other tenants in the project – this becomes a virtuous circle. (FREE) 2/12
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Social media recommendations for local retailers, developed by @campnorthend’s social media manager, @raqilah: •Post 2-3x weekly (FREE). •Lean into short form videos – Instagram algo prefers 7-15 second snips. •Use TikTok! Post 10-20 second clips w/relevant hashtags. 1/12
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This doesn’t get nearly enough attention:
Since 2009, the number of pedestrians killed by cars in the US has risen by almost 80%. This week on Construction Physics, I try to figure out why. https://t.co/gkTbzhVpV6
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