Current Global
@current_global
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Global communications agency. Got a challenge that needs fresh thinking? We’re creative problem-solvers for some of the world's most iconic b2b and b2c brands.
Joined September 2018
Given the polarizing effects of identity politics and nationalistic resurgence in India and around the world, it is important for businesses to foster a truly diverse workforce at all levels to advance an open, inclusive society.
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“Embracing accessible communications and design is not only the right thing to do but also a necessary pathway towards true inclusivity and equity.”- Shai Venkatraman, VP, Current Global shares an insightful perspective on Accessible Communications.
timesofindia.indiatimes.com
Diverse, dynamic, and technologically advanced, India has made significant progress in its development journey. Amidst these achievements, one segment of society that has been consistently overlooked...
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We're thrilled to announce Current Global India's double victory at the ET Sharks Awards. Our incredible team won Gold for #HyattIndia's "Perfectly Yours" campaign and won in the Data & Insights category for LinkedIn. Congratulations to everyone involved!
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Given the strong regulatory focus on the influencer community, prioritizing consumer trust over sales becomes paramount for brands and influencers. Read the perspective from our team India at: #brands #marketing #influencer #authentic.
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An insightful conversation on #InclusiveDesignCommunication between @shaivenkat, VP, @CurrentGlobal, and @RBalwani, CEO, Indian Deaf Cricket Association. Discover how consumer-facing companies are driving inclusivity in their communication strategies. #PRmomentIndia.
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We are excited to build on an already stellar year for Current Global in London with the welcome arrival of Holly Ward (@hollyward37) to our leadership team as our first UK head of consumer marketing. Read all about it here:
prweek.co.uk
IPG-owned agency Current Global has announced that Holly Ward has joined its London office as executive vice-president, as well as becoming the agency’s first UK consumer lead.
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"Technology is changing the communications industry, forging a dynamic and interactive environment that is enabling people to connect with the audience more deeply". Current Global's Shashikant Someshwar @sashsom talks to Afaqs about Tech & PR's fusion.
afaqs.com
While it’s important to balance technology with human touch, tools like ChatGPT help streamline workflows and enhance efficiency, writes Shashikant Someshwar, MD, Current Global.
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Did you know that scrolling social media for 2.5 hours/day uses the same amount of energy it takes to drive a car 1.2 miles? That adds up to 438 miles each year. This Earth Day, instead of adding to non-stop scrolling, Current Global is going dark on social for a week.
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Congratulations to @HippyTrippyMeby for winning the #PRMoment 30under30 award! Your hard work and dedication in the PR industry have paid off and we all are so proud of you. Keep up the good work!.#PRmoment30under30 #PublicRelations
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Helping our clients Own the Moment takes human-centered insights, integrated media strategy, and impactful creative ideas. We're honored to be recognized by @Provoke_News as a 2023 Creative PR Agency of the Year finalist in the North American SABRE Awards.
provokemedia.com
PRovoke Media's selections for 2023 North America PR Agencies of the Year, across specialist and size categories.
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While still 10 years away, we believe putting a team of PR pros in outer space makes perfect sense. Who better to handle this high-pressure environment? Join clients like BISSELL (there will be a lot of sand to vacuum up!) on our marketing mission to Mars:
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Any agency can boast about summer Fridays and pool tables, but only Current Galactic will have employee perks like free oxygen canisters and freeze-dried rations of beef stew when we open our Jezero Crater office in 2033. (1/2) . #CurrentGalactic
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Wishing you a very Happy Holi from our Current Global family.
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#MWC23 is in full swing. It’s hard to move but we are excited to be here - amazing energy in Barcelona!
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Our India lead, Shashikant Someshwar, in conversation with exchange4media (@e4mtweets) talks about how technology plays a big role in driving the evolution of PR and corp comm. Check out the link to read more:
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A new year and still delivering great international impact, this time for @INRIX. We released the 2022 Global Traffic Scorecard, with the US and UK teams achieving global coverage including @washingtonpost and @BBCNews -
bbc.co.uk
The capital's roads are more congested than they were before the pandemic, researchers find.
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We’re proud to help launch client L'Oréal's newest innovation at CES which helps make makeup application more accessible. Now that’s #AccesibleByDesign! Learn about HAPTA here:
cosmopolitan.com
It's a huge step in the right direction for disability inclusivity within beauty
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RT @PRWeekGlobal: Let's welcome @vdevlin, CEO of @current_global, A champion of accessible communications, she led the agency's launch of A….
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We’re excited to announce that Pete Jacob will be helming Current Global MENAT. His appointment wraps up a year in that region marked by new client wins, award recognition, and the growth of a highly energized team. Read more:
provokemedia.com
The IPG agency, part of the Weber Shandwick Collective, has officially launched Current Global's operations in the region.
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