CreativeX
@creativex
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Advancing creative expression through the clarity of data
Manhattan, NY
Joined April 2016
Our analysis of 1M ads, totaling one trillion impressions, identified 3 statistically significant insights that could save advertisers millions of dollars in media spend. Download our new research report and get all the details ▶︎ #CreativeEffectiveness
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“Being a good brand is not enough anymore.” . Mondelēz understood that to stand out they needed to take a different approach. Using CreativeX’s tool, Mondelēz was able to identify key creative best practices and scale global adherence. →
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Prior to CreativeX, Mondelēz relied on manual surveys to determine whether their content was successful. CreativeX’s tool enabled Mondelēz to “Identify what is and isn’t working, and to improve and optimize in real-time.” . Discover the full story →
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“Cheers to all fans. Men included.” . Find out how creative data can be used to create more representative, effective content + follow CreativeX for more World Cup updates.
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We hope that everyone enjoying Black Friday is safe and getting great deals! . Pictured: Two of our CreativeX SDRs modeling *very* stylish looks, and they didn't need to brave the shopping crowds to get them!
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How are you ensuring your assets are fit for platform? . Using CreativeX’s tool, Mondelez doubled its creative quality globally and automated key creative guidelines. Find out more →
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Are your creatives fit for digital platforms? . Discover insights from 122,000 video ads, $48M ad spend, and 14.7B ad impressions, and learn how you can make Meta In-Stream video campaigns more efficient:.
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How can you achieve innovation at scale? . Translating the power of creative data to 2000 brands across 186 markets is no mean feat. Discover the playbook created by the pioneering team at Nestlé Indonesia.
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What frustrates you most as a marketer? . Learn how Nestlé Indonesia scaled marketing innovation across a global organisation and simplified success metrics through the use of creative data.
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RT @MC_Factory: [#ADS & #Brands - Étude @creativex ] Les marques investissent moins dans la promotion des publicités avec des femmes dans d….
marketingdive.com
Despite efforts to produce progressive creative, spots showing men in professional settings receive almost double the ad spend.
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RT @MarTechSeries: @creativex and @GeenaDavisOrg on Gender in Media Empower Brands to Measure and Manage Their Commitment to Diversity Thro….
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Big news! Today we announced our partnership with @GeenaDavisOrg -By leveraging CreativeX’s technology, brands & advertisers will have scalable solutions to identify, measure & address the diversity, equity & inclusion in their advertising. #Representation.
creativex.com
Discover how diversity in advertising is evolving with data-driven insights and AI technology. Learn how brands are leveraging tools like CreativeX to measure representation across gender, skin tone,...
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RT @JasonMillerCA: I'm hiring for a Growth Marketing Manager on my team at @creativex . Fast-growing startup, tons of room for advancement,….
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RT @TalkCMO: “Brand consistency has never been more important than it is today, or more at risk,” says Anastasia Leng, CEO, @creativex, in….
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RT @MartechAlliance: 👥@creativex partners with @vidsyhq . ⚙️@PerionDAO Launches Cookieless Identity Solution. ✍️@insightsoftware to Acqui….
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RT @dynamcreative: “Each piece of content could be the first touchstone for a new customer to engage with your brand.”. Wise words from @Ja….
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RT @wynn_atwork: Great creative doesn’t just deliver warm & fuzzy feelings, it can also significantly impact the cost-effectiveness of mark….
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RT @LaurieSullivan: Building a creative quality score into campaign review process to improve performance @creativex
mediapost.com
Creative best practices rely on different, often contradictory metrics developed by Facebook, YouTube and other digital platforms. CreativeX recommends building a Creative Quality Score into the...
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RT @MediaPost: Building a creative quality score into campaign review process to improve performance @creativex @la….
mediapost.com
Creative best practices rely on different, often contradictory metrics developed by Facebook, YouTube and other digital platforms. CreativeX recommends building a Creative Quality Score into the...
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