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chris muscarella Profile
chris muscarella

@cm

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8,089
Following
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Statuses
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Instigator. Africa / USA. Partner @timoncap Iron Man @thefieldcompany

Brooklyn, NY
Joined December 2006
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@cm
chris muscarella
5 years
Correct. But the speaker industrial complex requires you to actually publish a book to get those speaking fees which is how everyone actually makes money.
@rafat
Rafat Ali, Media Operator & Dad
5 years
The problem with business/startup advice books is 98% of the time they are better off just being a long article.
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@cm
chris muscarella
1 year
@realEstateTrent This is why—if possible—smaller buildings built with a “campus” feel will always trump large houses (for me). The other benefit: it turns the outdoors into some of the most used space
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@cm
chris muscarella
9 years
. @bhorowitz 's tribute to Andy Grove was beautiful. - http://t.co/1Bhbf2bu8y
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@cm
chris muscarella
10 years
Winning at hiring—especially in competitive situations where you don't have $$—is one of the two most validating things as an entrepreneur.
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@cm
chris muscarella
4 years
NYC hospitals moving to block birth partners and doula support for pregnant women as they try to keep OB units safe. Yes, btw, I'm expecting a baby girl in 3-5 weeks. 🙏 for rapid diagnostics in that time. Thankful my wife is stronger than I am.
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@cm
chris muscarella
8 years
3) For many businesses, equity capital is the worst option possible. But a generation of entrepreneurs have been brainwashed by echochamber.
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@cm
chris muscarella
3 years
And we’re up! Thanks to @mariodgabriele for wanting to put a spotlight on Africa—and all collaborators for helping tease apart a lot of dense subjects
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@cm
chris muscarella
10 years
Out of the bag. MT @FortuneMagazine : Kitchensurfing raises $15M from Tiger Global, Union Square Ventures, Spark: http://t.co/bgA7PLesP4
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@cm
chris muscarella
1 year
@nikitabier Most things you own in NYC are co-ops or condos… and monthly service fees need to be factored into your pricing
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@cm
chris muscarella
9 years
I just realized that Growth Hacking is Internet culture's version of being a Pickup Artist.
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@cm
chris muscarella
6 years
It's important to remember that you really do choose your own reality. For me, I get stuck in a place of nothing ever being good enough. Sometimes it results in good work and sometimes it's just suffocating. So watching hundreds of reviews roll in like this is 😍
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@cm
chris muscarella
5 years
@iaboyeji Going to be a lot of second and third order consequences to that which aren't favorable—worth it?
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@cm
chris muscarella
8 years
And @thefieldcompany Kickstarter just hit Pi... (in the sky)
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@cm
chris muscarella
4 years
Getting notes from friends and acquaintances about how much joy they've gotten from cooking in their Field Skillets (often with their kids) is a real pleasure.
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@cm
chris muscarella
7 years
1/ Been thinking about this for a few days.
@profgalloway
Scott Galloway
7 years
The internet has become a channel to harvest, rather than build, brands.
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@cm
chris muscarella
7 years
Whoever figures out how to build the first real millennial franchisable business will do amazingly well.
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@cm
chris muscarella
4 years
@asemota If you want to get a sense for how powerful computing is in the financial world... it is literally changing the human world and people don't know. Friend of mine gave this talk in 2011:
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@cm
chris muscarella
8 years
“Graphics cards, originally designed for human vision of video games, are…” —  @fredbenenson
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@cm
chris muscarella
6 years
Shared fictions are what make the world work—these days you get more choice in the ones you want to believe in.
@alcuinai
alcuin
6 years
This Bitcoin chart is insane. Oh, wait, that’s actually a chart of US dollar money printing.
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@cm
chris muscarella
7 years
Who would have thought that cast iron has a higher number of DAUs than any other product I've built?
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@cm
chris muscarella
2 years
@asemota The other big issue is that Nigeria doesn’t have a powerful contingent (like local manufacturing or exports that are a significant chunk of gdp) that would seriously benefit from floating the currency
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@cm
chris muscarella
11 years
Andy @dunn of Bonobos is doing some of the best writing on business / startups since @bhorowitz started writing.
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@cm
chris muscarella
3 years
Kicking around Africa and frontier markets at the beginning of the crypto revolution has been eye opening— incredibly excited for all of the amazing things in front of Yele and Nestcoin.
@YeleBademosi
YB 🟢 🟡 🔴
3 years
Today marks the beginning of a new and exciting journey. I'm pleased to introduce Nestcoin @nestcoin . We're building, operating and investing in simple products that make crypto accessible for everyday people in frontier markets
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@cm
chris muscarella
2 years
@kuaicash Would say that if you can't get in-market local investors interested at pre-seed / seed you are making a mistake. see @kola_aina @voltronafrica @LoftyIncVC @MushaVentures @anafricanfuture @timoncap @GoldenPalmVC etc
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@cm
chris muscarella
1 year
@signorabraham @EghosaO African venture has a different problem… needing funds to be a certain size to throw off enough management fees to be viable businesses… and not necessarily enough venture trajectory companies to support those sized funds
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@cm
chris muscarella
8 years
Wow. This Calypso news from @WordPress and @photomatt is a big deal:
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@cm
chris muscarella
8 years
Every mid-stage startup in NY is looking for a head of marketing these days... and almost none of them know what they're looking for.
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@cm
chris muscarella
13 years
Most of the best things in my life have happened as a result of persistent and unreasonable actions.
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@cm
chris muscarella
3 years
Africa is the future of youth on planet earth, worth paying attention to gerontocrats election behavior in Zambia, Uganda, etc. Can’t wait for more services delivered from space…
@mwiyas
mwiya
3 years
WhatsApp is “down” in Zambia on our General Election. Friends in the rest of the world, please signal boost this. Pls RT. Pls share; pls get this in front of change makers. The internet is our global commons, and everyone’s best bet at safeguarding the good of the people.
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@cm
chris muscarella
7 years
Trust as non-commodity.
@scottbelsky
scott belsky
7 years
The future of labor is working with people you trust.
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@cm
chris muscarella
2 years
@nateliason That's if you kept it as a loan against assets and didn't convert it to a mortgage. My understanding is a lot of people did portfolio loans to buy all cash / win competitive deals... and then hopefully rolled that quickly into a 30 year at 3%
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@cm
chris muscarella
5 months
@IAtalkspace Think it's a little more nuanced. If you want to push a message that has real content or depth—you go local. If you want to communicate with more global capital markets, that's not the path.
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@cm
chris muscarella
4 years
@asemota A lot of young founders (African or otherwise) that haven't worked in slightly bigger orgs don't understand the pain of a fast growing org—and wisdom of choosing highest caliber team of reasonable size you can find as a first career move.
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@cm
chris muscarella
1 year
I don’t really know why it seems to be going in this direction… but as I get older the most joy always seems to be found in doing the work. That wasn’t always the case and I’m grateful for the evolution.
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@cm
chris muscarella
2 years
@asemota @just_norm I think it's very likely that many of the "tech" winners in Africa end up having to pursue deep vertical integration into very non "tech" things to actually get larger scale.
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@cm
chris muscarella
3 years
@jstn One of my favorite digital "craft" things I've ever read was someone's account of being deep in Carmack's code and all the ways they just consistently had their mind blown
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@cm
chris muscarella
4 years
I find myself trying to trace through repercussions of things happening... let's try a bit here— Sur la Table is one of the major cookware retailers (along with Williams Sonoma)
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@cm
chris muscarella
3 years
Because "synergy" is usually non-existent... and the thing that actually drives long term value is hard to pin down and decades in the making (brand). Roll-up of pay for revenue with no economies of scale...
@GavinSBaker
Gavin Baker
3 years
Always thought a dominant holdco would emerge for various online DTC brands - basically have a common ad tech/CRM stack, consolidated shipping rates to benefit from scale and shared back office functions. Has yet to happen. Curious as to why.
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@cm
chris muscarella
10 years
Bravo @patrickc @collision -- stellar is ballsy, wildly ambitious, and smart: http://t.co/cojnfD0pTY
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@cm
chris muscarella
10 years
Top earning chef on Kitchensurfing made over $100k in 2013. #bam
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@cm
chris muscarella
3 years
Fun project to work on and in great company
@mariogabriele
Mario Gabriele 🦊💭
3 years
Extremely excited for The Generalist's upcoming piece: "Tech in Africa" Meet the team... @iaboyeji @Nicho0le @haydenalcalde @sgrin77 @LewamKefela @Daudex @aaronqfu @cm @lymusing
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@cm
chris muscarella
2 years
One of the more interesting things to follow in the world right now. Go @mwiyas
@IAtalkspace
Abubakar
2 years
My latest: African tech leaders are pushing to transform Zambia into a haven for crypto, startups and their employees.
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@cm
chris muscarella
1 year
Today: giving a talk trying to synthesize years of thoughts on the relationship between humans, tools, materials, human craft and materials as technologies for a group of people building the foundational layers of bio manufacturing. Wish me luck.
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@cm
chris muscarella
10 years
I don't think I've ever had an emotional roller coaster as an intense as the past 24 hours. Ending on a high note. #business #man
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@cm
chris muscarella
8 years
Kickstarter is an amazing way to learn many truths about the Internet in a very condensed period of time.
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@cm
chris muscarella
8 years
1) I'm a fan of local business, @dhaber , and @onbondstreet showing people there's other paths than startup-land:
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@cm
chris muscarella
8 years
56 hours left on Kickstarter. $1M barrier cracked. All that's left is to do good things with good people.
@thefieldcompany
Field Company
8 years
In the @casamono kitchen with chef asassonyc. Cast iron is the new a la plancha. @ Casa Mono/Bar…
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@cm
chris muscarella
11 years
. @borahm cho look at the Yankees calendar and asks: "wait, a game goes over time period of 3 days?" #h1b
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@cm
chris muscarella
6 years
Investors are insecure about whether they are helpful (most aren't). All they need to do to be helpful: help paint target for milestones needed for next raise. Do that clearly with good intel and stop armchair quarterbacking and you're better than 99% of all other investors.
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@cm
chris muscarella
2 years
@_SirWilliam_ To be fair, the cold blooded way this usually goes down is employee stock options expire worthless because they can’t afford to exercise within the window (standard used to be within 3 months of leaving the company)
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@cm
chris muscarella
5 years
Amazing businesses that are overlooked: Ookla / Speedtest. 360M mobile installs...
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@cm
chris muscarella
8 years
Getting deep into the details of manufacturing and shipping gives you a whole new perspective on the infrastructure of the world.
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@cm
chris muscarella
6 years
Today, I had the pleasure of being a Kitchensurfing chef again—showing up at a friend's house fully equipped to make an amazing breakfast instead of "going out" somewhere. It was magic all over again.
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@cm
chris muscarella
8 years
Graters gonna grate...
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@cm
chris muscarella
10 years
Uber City Expansion mapped against fundraises. http://t.co/8T5F7JswLT
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@cm
chris muscarella
8 years
Fantastic customer service from @Shyp courier saved me from being in the doghouse. Always impressed by this company.
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@cm
chris muscarella
6 years
Why is populism happening now? Why is there growing resentment towards Silicon Valley? A useful chart...
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@cm
chris muscarella
8 years
4) Which is backwards. You need meaning first, before money. Then no one can take that away from you. Money just helps connect some dots.
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@cm
chris muscarella
3 years
Always a pleasure watching people who want the web to be a good place launch new communities—
@fredbenenson
Maybe: Fred Benenson
3 years
Hi everyone! I'm really excited to announce something I've been working on. It's called Breadwinner ( @tryBreadwinner ) and it's a community for bakers. It will help you find new recipes, log your bakes, and give your starter a home on the web:
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@cm
chris muscarella
10 years
Heard from an exec chef that job applicants at the restaurant are starting to put Kitchensurfing on their resumes.
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@cm
chris muscarella
2 years
@just_norm @Kdenkss Generally: global investors DD process on African startups has been terrible. Investors will still look for the trees, but expect pace to be slower and DD process to be a lot more thorough. And less trust in local VCs that have been party to big gaffs
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@cm
chris muscarella
1 year
Some good writing and thinking from @Kdenkss on the collision of major through lines of the 21st century: African population rising, democracy, bad leadership, AI, and a dose of optimism
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@cm
chris muscarella
8 years
Irony: getting invited to apply to Shark Tank, asking some fair but difficult questions, and then having those questions dodged.
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@cm
chris muscarella
7 years
Franchising is a very interesting way to decentralize a capital intensive food business. Something the startup world forgot.
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@cm
chris muscarella
7 years
LA folks, opportunity to grab one of the most talented iOS folks out there cc: @paigecraig @davidlee
@iano @pbowden Yeah, I honestly am not sure what I'm gonna be doing. Part of the issue motivating the split is that I want to move to LA.
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@cm
chris muscarella
4 years
@asemota The team you build is the company you build. Full stop. You can cheat that for a little while, but it will always catch up to you.
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@cm
chris muscarella
12 years
Pinterest freaks me out. When I get notified a friend is following me I feel like I'm being discovered contributing to a women's magazine.
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@cm
chris muscarella
8 years
I think this is what it looks like when you "cross the chasm"... ?
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@cm
chris muscarella
9 years
Why doesn't @Casper have a nap tent at SxSW? #oldmanquestions
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@cm
chris muscarella
8 years
I love doing customer service, especially as you're just getting something off the ground.
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@cm
chris muscarella
9 years
Little something new from Kitchensurfing in the AppStore—$25 / person weeknight meals made by a chef in your kitchen. http://t.co/mH5ckL74Sn
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@cm
chris muscarella
7 years
Getting some excellent results from @thepizzabook and @aq & @mrb_bk —and a bit of cast iron as a heat radiator!
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@cm
chris muscarella
1 year
@oliviercantin @realEstateTrent It's very property dependent, but the kinds of things that can be wonderful— - Main house with bedrooms for nuclear family / likely large kitchen and dining area for central gatherings - Guest houses wonderful to have friends and family visit more often vs. "in your space"...
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@cm
chris muscarella
9 years
This lobster club sandwich has at least a full pound of lobster meat in it: http://t.co/tu36P52uaz
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@cm
chris muscarella
10 years
Spinning tunes back in the office after our highest booked day ever and firming up our Q1 OKRs. Go, go, go 2014.
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@cm
chris muscarella
8 years
“Starting a marketplace is hard. Scaling a marketplace is harder.” by @oisinhanrahan of @Handy
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@cm
chris muscarella
4 years
Can we have a conversation about more inspiring choices for a running mate for Biden in a country that needs to heal? Current names don't get you there. Where's Michelle Obama?
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@cm
chris muscarella
1 year
@signorabraham @EghosaO But I should also declare my priors—I think the venture style of financing is a mismatch for Africa in many ways and that something that looks like a hybrid of VC / PE / would probably have much better returns.
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@cm
chris muscarella
4 years
@asemota A career goal should be: never have to "look" for a job. Few things higher signal in recruiting (but verify!) than someone talking casually about how their previous coworkers brought them into this gig / that gig.
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@cm
chris muscarella
4 years
@asemota 😂 this has been true for 20+ years. I worked on some of the teams writing early HFT algos in the late 90s and any idiot looking at things like charts thinking he can compete with machines deserves to lose all their money
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@cm
chris muscarella
12 years
Software developers get PTSD too. People that are hiring need to be aware of that.
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@cm
chris muscarella
7 years
They know more about US geography than most US Citizens. And to the Q: "What can you do to improve democracy?" No hesitation A: "Vote." /2
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@cm
chris muscarella
7 years
Looking for Shopify and Wordpress developers—who's out there? who knows good people?
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@cm
chris muscarella
8 years
Big score for @Benchmark to land @scottbelsky . Great firm just got greater—and a big boost of heart.
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@cm
chris muscarella
8 years
"The Field Skillet... has caught on like a runaway grease fire" - @racheltepper in @foodandwine
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@cm
chris muscarella
4 years
Brilliant thing about Patagonia—they do an amazing job of fierce dedication to their values without over proselytizing. It's the ultimate kind of inclusivity.
@schlaf
Steve Schlafman 🐛✨🦋
4 years
A friend recently told me he wants to spend the next decade enabling and supporting 10,000 companies like @Patagonia : Values driven Financially sustainable Impactful Ethical Stakeholder focused Long-term focused I hope he goes after his vision. The world needs these companies.
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@cm
chris muscarella
9 years
Pro-tip: if you're soliciting by email and trying to personalize it, but I see different type sizes (copy/paste), you're doing it wrong.
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@cm
chris muscarella
6 years
This is a thing that could start to change the world very quickly...
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@cm
chris muscarella
1 year
This comment by Neal Stephenson on creation, humanity and machines has stuck with me for a handful of weeks.
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@cm
chris muscarella
5 years
Isn't the lesson from Soviet Russia that it's easier to send rockets into space than solve the complex coordination problem of feeding and providing basic needs for a lot of people?
@morganhousel
Morgan Housel
5 years
Tesla: Pulled off an engineering/design miracle, stock now ~ flat over six years. Domino's: New pizza sauce, stock up 6x in six years.
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@cm
chris muscarella
10 years
Fun surprise: give a talk to a bunch of NYU Stern MBA students and find out one of them is an amateur Kitchensurfing chef doing bookings.
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@cm
chris muscarella
8 years
I'm pretty sure it's not possible to do great things on a shoe string without pissing some people off along the way.
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@cm
chris muscarella
4 years
@asemota Africans that can figure out how to do that with segments of their markets and open them up to each other, other African countries, and the world will create enormous businesses that do so much for so many people
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@cm
chris muscarella
6 years
@schlaf 2/ The Hudson Valley is a misnomer as one place. It's a collection of small towns and cities (pop 4 - 25k at largest). Quality of life means reduced commute. Driving 35 min from Hudson to Kingston every day isn't quality even if drive is pretty.
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@cm
chris muscarella
8 years
Amen. Too much cash too early generally brings out the worst in everyone (founders, teams, and VCs).
@JasonLBaptiste
Jason L. Baptiste
8 years
Lower valuations don't mean more dilution. They mean doing more with less. That's the whole point of a startup.
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