Building a durable business is not dependent on Facebook ads or a new logo. It's tapping into the elements of humanity that never change. durable business

And its built in search features seem to use Google Search.

Brand communities are surging as businesses look for more significant customer connections. These seven trends are propelling exciting new innovations and value creation in the community space. brand...

How do you scale marketing consulting on a global scale? Build a custom GPT based on everything you know. Is there a business case for giving away everything you know? marketing consulting

It doesn’t happen all at once. And it doesn’t work suddenly. A home pressure cooker doesn’t use more electricity than a hot pot. And it isn’t as fast as a microwave. Instead…

OpenAI’s latest hire hints at a future where advertisers can run campaigns directly in ChatGPT, reaching 700 million weekly active users.

OpenAI Instant Checkout promises to compress the online shopping experience when ChatGPT detects purchase intent. Here is a practical guide to win at this new eCommerce channel. OpenAI Instant...

From search term matching to URL expansion, discover how Google’s AI Max for Search works – and why advertisers should test it now.

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