Mark Schaefer
@markwschaefer
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Keynote speaker, futurist, consultant, college educator, author of 12 books including "KNOWN" "Marketing Rebellion," "Belonging to the Brand," and "Audacious."
Tennessee, USA
Joined November 2008
The future of marketing is here. Marketing that works. Marketing that heals.
amazon.com
-- Comstock magazine -- LinkedIn Bestselling author and futurist Mark Schaefer explains why community is a massively overlooked marketing opportunity. While "community" isn't new, he explains how...
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Why text matters so much to AI search success (and more!) https://t.co/jjZurYnWi4 via @markwschaefer
businessesgrow.com
A round-up post of thoughts on marketing and beyond, including why text matters so much to AI platforms. text matters
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In a world of deepfakes and misinformation, the biggest question customers will ask is: โIs this real?โ @markwschaefer ๐ Powered by Ecamm: https://t.co/FNHxDTT97G 15% off with code JEFF15 #BrandTrust #MarketingStrategy #Community
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Rediscovering the OG fundamentals of marketing https://t.co/GySORj4Lck via @markwschaefer #B2BMarketing
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Why you need to ditch LinkedIn as your content platform https://t.co/YMVuTzV4aw via @markwschaefer #LinkedIn
businessesgrow.com
LinkedIn might be the most important social platform for business but if you depend on it to publish your content, you're making a mistake. Linked in cannot be your main content platform
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A most excellent in-depth exploration of #RageFarms. These coordinated bot accounts target brands and individuals, causing very real financial consequences via stock market manipulation, reputation damage, and ruined careers. https://t.co/R1Bj5L2Rkq
@markwschaefer
businessesgrow.com
Coordinated, anonymous attacks can come for any company or individual these days. What is behind the Rage Farms that attacked Cracker Barrel and other brands? Who is doing it, and why? rage farms
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Rediscovering the OG Fundamentals of Marketing https://t.co/N2RArQA0av via @markwschaefer
businessesgrow.com
It seems like every marketing conversation swirls around the latest AI tool, the newest social channel, or some fresh "growth hack" promising overnight results. But let's not overlook some of the...
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Why you need to ditch LinkedIn as your content platform
businessesgrow.com
LinkedIn might be the most important social platform for business but if you depend on it to publish your content, you're making a mistake. Linked in cannot be your main content platform
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Why every business is selling diapers now. AI versus SEO
businessesgrow.com
Google is still the search gorilla but the use of AI is surging. This suggests a new day for marketing. What can we learn by comparing the strategies -- SEO versus AI? SEO versus AI
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Rediscovering OG fundamentals of #Marketing - Solutions https://t.co/21AZ7FkdNB
@markwschaefer @crestodina
businessesgrow.com
It seems like every marketing conversation swirls around the latest AI tool, the newest social channel, or some fresh "growth hack" promising overnight results. But let's not overlook some of the...
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Rage Farms: The Hidden Industry Weaponizing Outrage Against Brands
businessesgrow.com
Coordinated, anonymous attacks can come for any company or individual these days. What is behind the Rage Farms that attacked Cracker Barrel and other brands? Who is doing it, and why? rage farms
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Rediscovering the OG Fundamentals of Marketing https://t.co/ZHYm5uGC2R featuring @crestodina
businessesgrow.com
It seems like every marketing conversation swirls around the latest AI tool, the newest social channel, or some fresh "growth hack" promising overnight results. But let's not overlook some of the...
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The Nutter Butter campaign explained. Yes, this nightmare makes sense
businessesgrow.com
Nutter Butter has a new video campaign that's an acid trip crossed with a horror movie. Is this any way to sell a cookie? Mark Schaefer says, "yes." Nutter Butter and chaos marketing
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He's kinda right though... GEO/AEO is 90% SEO. But if you admit this - how do you compete with established platforms like Ahrefs/Semrush, that have been solving the SEO puzzle for over a decade? So it's easier to scream "GEO/AEO IS ENTIRELY DIFFERENT!!!" and push your
๐ Founder of AI visibility tracking tool Lorelight is now shutting down the tool and said "there's no such thing as "GEO strategy" separate from brand building. For the large majority of brands at least." in LinkedIn post https://t.co/GJ5NdE01fO and also wrote a long blog post
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Rage Farms: The Hidden Industry Weaponizing AI Bots to Bring Down Brands (and maybe you!) https://t.co/BqE3jVrqQW via @markwschaefer
businessesgrow.com
Coordinated, anonymous attacks can come for any company or individual these days. What is behind the Rage Farms that attacked Cracker Barrel and other brands? Who is doing it, and why? rage farms
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