Clare McD
@clare_mcd
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Writer, numbers geek, founder of Ravn Research. Love hiking in White Mts and excel at acts of awkwardness.
Cambridge, MA
Joined August 2008
For the love of all things nerdy, please don’t quote a third-party study if it’s more than two years old, says @clare_mcd. #CMWorld
contentmarketinginstitute.com
Get how-to advice for your content and marketing strategy, including B2C and B2B content marketing samples and case studies, plus expert tips and advice.
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What the &$#% is going on with @QuickBooks? New fees on transactions doubles my monthly price. Now subscription price going up too. Here begins my search for a new vendor.
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Live alone. This morning through muscle memory I put some aftershave on, and then said to myself “who you doing that for?” And then winked at my reflection and said “YOU, babes”. Which made me smile. And then I cried. Morning! #LivingAlone
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Tech isn't always the #1 content productivity booster. Check out my new article for #ccomag and @CMIContent.
contentmarketinginstitute.com
Get how-to advice for your content and marketing strategy, including B2C and B2B content marketing samples and case studies, plus expert tips and advice.
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As we approach the end of what has felt like a pivotal week on #COVID19, here's an attempt to summarize where things stand. It's a mixed picture - reasons for hopefulness and concern. Probably more of the latter, for now.
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Education. Engineering. Enforcement. We need all three Es to work in tandem to make our streets better and safer. Bus/bike lanes have enormous potential to improve Boston's worst-in-the-nation congestion — but only if they're used as intended.
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Bittersweet. Loved seeing your work in #ccomag. On to fun new adventures!
My final issue as editor of CCO is out now, with contributions from @Robert_Rose, @clare_mcd, @melissa_egg, @KLundT3, @DrewDavisHere, @hejhejnatalya and more! It's been a blast, ppl! **sniff** No, YOU have something in your eye! #CMWorld
https://t.co/KJnTC8REFS
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What changes do you want to see on Memorial Drive? Share your ideas tomorrow night with @CambMA! Feedback at this meeting will inform how the city approaches a major @MassDCR redesign project b/w the BU and Eliot Bridges. Show up and speak up!
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Causes event in Cambridge, MA by Boston Cyclists Union and 7 others on Wednesday, September 25 2019 with 148 people interested.
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I’m a huge fan of @177MilkStreet magazine. This picture on the back cover of Sep issue, however, is not a winning moment. Are those live chickens being carried roped together by their feet? @cpkimball #nothumane
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Most marketers who publish research say they include a methodology... but just how beefy is it? Find out in the newest research from @MantisResearch. https://t.co/i0jl5QrlTw
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So excited to share our second-annual research about ... well, research! How do marketers use it? What's most challenging? Find the full story: https://t.co/i0jl5QrlTw
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While the list of content types may seem endless, there is one that we often overlook: data. Hear from @clare_mcd of @MantisResearch on how to use original research as an engaging form of storytelling➡ https://t.co/leYiXpm9QR
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Memorial Drive: PUTTING THE PARK BACK IN PARKWAY Submit your comment to DCR by THURS 7/25 against their car-centric plan that has inadequate space for walking, biking and greenery. https://t.co/5OO4AfrQIo We protested by reclaiming our space and taking a lane last Wednesday.
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Want to learn how to produce and publish original research for content marketing? I’ll be talking all about it at 1pm today!
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TOMORROW: Help us carry on our momentum so we can keep building pressure on DCR to act! DCR has a generational opportunity to modernize Memorial Drive, but the agency's latest plans prioritize traffic over expanding green space and improving pathways.
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Causes event in Cambridge, MA by Boston Cyclists Union and 4 others on Wednesday, July 17 2019 with 290 people interested and 93 people going. 10 posts in the discussion.
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Are you a marketer? Have a few minutes? Would love your input about whether or not you're using original research. #contentmarketing
https://t.co/cs9i5GgzmT
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Need practical advice re: building an audience for your content? @lukekintigh is my go-to and we were thrilled to get him on @BreakoutPod.
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