Kevin Lund
@KLundT3
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Helping brands to think bigger than themselves. Author of Conversation Marketing, CEO of @T3Custom. Happiest on water or snow. #contentmarketing
Woodinville, WA
Joined December 2008
#MondayMotivation: Remember President Kennedy’s famous quote? Let’s spin that: Ask not what your clients can do for you, but what you can do for your clients.
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Tuesday Tip: Consumers are smarter today. They buy from you after they get to know you. #digitalmarketing #contentmarketing #socialmediamarketing
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Writer’s block isn’t new. It’s probably been around for as long as there have been writers. From papyrus to Papyrus. But for today’s marketing teams, writer’s block has major business ramifications. https://t.co/h3NQLL0EKE
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There’s clear value in leveraging LinkedIn for your marketing efforts. Being strategic about it? That’s the real battle. https://t.co/IB0RoXvcQ3
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Wednesday Wisdom: There’s two parts to listening: Knowing what your audience is and isn’t saying. #contentmarketing #digitalmarketing #socialmediamarketing
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Tuesday Tip: Build your personality and add some heart in your content marketing #contentmarketing #digitalmarketing #socialmediamarketing
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#MondayMotivation: Consumers are smarter today. They buy from you after they get to know you.
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For content marketers looking to make the most of their strategic efforts, there’s no better place to look than Marvel’s content universe. Your content universe shouldn’t be too far behind.
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Brands in the fake news era ultimately vie for customer trust in a sea of false truths and false promises. The degradation of trust is a real barrier to content marketing, but there are ways forward. https://t.co/aEntNxWsSx
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#WednesdayWisdom: Make your brand memorable! #contentmarketing #digitalmarketing #socialmediamarketing
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#TuesdayTip: You're likely to earn more business being generous with your knowledge and sharing what you know, than stingy and holding it close to the vest. #contentmarketing #digitalmarketing #socialmediamarketing
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#MondayMotivation: If we let our personal truths get in the way of consensus building, we'll miss the rainbows. #contentmarketing #digitalmarketing #socialmediamarketing
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A distribution plan is the bridge between your overarching content strategy (e.g., audience targeting, messaging, goals) and the actual publishing of that content across channels. You’ve got to know what your options are before you pick some. https://t.co/xF7juV3xTx
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#WednesdayWisdom: Build your personality and add some heart in your content marketing. #contentmarketing #digitalmarketing #socialmediamarketing
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#TuesdayTip: Make it clear that you know your audience’s language and speak in it. #contentmarketing #digitalmarketing #socialmediamarketing
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